The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Travis Scott Meal Agency: Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group Client: McDonald's Category: Single Country or Region / Consumer / Brand
The Illegal Blood Bank Agency: ELVIS + FreedomToDonate + Hotwire + Jack Agency Client: LADbible Group Category: Single Country or Region / Non-Profit / Charity
The Anticorruption Hackathon Agency: WMC Grey / Prague + Grey / Europe Client: Znamkamarada Category: Single Country or Region / Non-Profit / Charity
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Single Country or Region / Consumer / Brand
The Last Dance Deep Fake Agency: Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York Client: ESPN / State Farm Category: Single Country or Region / Consumer / Brand
HOPE TAPE Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul Client: Korean National Police Agency Category: Single Country or Region / Non-Profit / Charity
Today We Rise Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Single Country or Region / Non-Profit / Charity
Sleeping Flags Agency: Rothco, Part of Accenture Interactive / Dublin + O.N.E. Client: O.N.E. Category: Single Country or Region / Non-Profit / Charity
Build the Vote Agency: Sid Lee / Montreal Client: Rock the Vote Category: Single Country or Region / Non-Profit / Charity
Meddle in the New Zealand Election Agency: Special Group / New Zealand + Sweetshop + Poem / Australia Client: Every Kiwi Vote Counts Category: Single Country or Region / Non-Profit / Charity
When will she be right? Agency: The Monkeys / Sydney + Rabbit / Sydney + Sonar Music / Sydney + ARC EDIT / Sydney Client: UN Women Australia Category: Single Country or Region / Non-Profit / Charity
Contract for Change Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Single Country or Region / Consumer / Brand
Astronomical Sales Agency: FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai Client: Mastercard Category: Single Country or Region / Consumer / Brand

2021 Creative Effectiveness Silver Pencil

Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group

McDonald's

The Travis Scott Meal

Single Country or Region / Consumer / Brand

OS_CE21_010S

2021 Creative Effectiveness Bronze Pencil

ELVIS + FreedomToDonate + Hotwire + Jack Agency

LADbible Group

The Illegal Blood Bank

Single Country or Region / Non-Profit / Charity

OS_CE21_013B

2021 Creative Effectiveness Bronze Pencil

WMC Grey / Prague + Grey / Europe

Znamkamarada

The Anticorruption Hackathon

Single Country or Region / Non-Profit / Charity

OS_CE21_014B

2021 Creative Effectiveness Bronze Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Single Country or Region / Consumer / Brand

OS_CE21_011B

2021 Creative Effectiveness Bronze Pencil

Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York

ESPN / State Farm

The Last Dance Deep Fake

Single Country or Region / Consumer / Brand

OS_CE21_012B

2021 Creative Effectiveness Merit Award

Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul

Korean National Police Agency

HOPE TAPE

Single Country or Region / Non-Profit / Charity

OS_CE21_031M

2021 Creative Effectiveness Merit Award

Ogilvy UK / London + BrotherTV / Great Guns

Girl Up

Today We Rise

Single Country or Region / Non-Profit / Charity

OS_CE21_032M

2021 Creative Effectiveness Merit Award

Rothco, Part of Accenture Interactive / Dublin + O.N.E.

O.N.E.

Sleeping Flags

Single Country or Region / Non-Profit / Charity

OS_CE21_033M

2021 Creative Effectiveness Merit Award

Sid Lee / Montreal

Rock the Vote

Build the Vote

Single Country or Region / Non-Profit / Charity

OS_CE21_034M

2021 Creative Effectiveness Merit Award

Special Group / New Zealand + Sweetshop + Poem / Australia

Every Kiwi Vote Counts

Meddle in the New Zealand Election

Single Country or Region / Non-Profit / Charity

OS_CE21_035M

2021 Creative Effectiveness Merit Award

The Monkeys / Sydney + Rabbit / Sydney + Sonar Music / Sydney + ARC EDIT / Sydney

UN Women Australia

When will she be right?

Single Country or Region / Non-Profit / Charity

OS_CE21_036M

2021 Creative Effectiveness Merit Award

FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago

Michelob ULTRA

Contract for Change

Single Country or Region / Consumer / Brand

OS_CE21_029M

2021 Creative Effectiveness Merit Award

FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai

Mastercard

Astronomical Sales

Single Country or Region / Consumer / Brand

OS_CE21_030M

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