The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Travis Scott Meal
Agency: Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group
Client: McDonald's Category: Single Country or Region / Consumer / Brand
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Single Country or Region / Consumer / Brand
The Last Dance Deep Fake
Agency: Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York
Client: ESPN / State Farm Category: Single Country or Region / Consumer / Brand
The Illegal Blood Bank
Agency: ELVIS + FreedomToDonate + Hotwire + Jack Agency
Client: LADbible Group Category: Single Country or Region / Non-Profit / Charity
The Anticorruption Hackathon
Agency: WMC Grey / Prague + Grey / Europe
Client: Znamkamarada Category: Single Country or Region / Non-Profit / Charity
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Single Country or Region / Consumer / Brand
Astronomical Sales
Agency: FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai
Client: Mastercard Category: Single Country or Region / Consumer / Brand
HOPE TAPE
Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client: Korean National Police Agency Category: Single Country or Region / Non-Profit / Charity
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Single Country or Region / Non-Profit / Charity
Sleeping Flags
Agency: Rothco, Part of Accenture Interactive / Dublin + O.N.E.
Client: O.N.E. Category: Single Country or Region / Non-Profit / Charity
Build the Vote
Agency: Sid Lee / Montreal
Client: Rock the Vote Category: Single Country or Region / Non-Profit / Charity
Meddle in the New Zealand Election
Agency: Special / Auckland + Sweetshop
Client: Every Kiwi Vote Counts Category: Single Country or Region / Non-Profit / Charity
When will she be right?
Agency: The Monkeys / Sydney + Rabbit / Sydney + Sonar Music / Sydney + ARC EDIT / Sydney
Client: UN Women Australia Category: Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Silver Pencil
Agency:
Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group
Client:
McDonald's
Title:
The Travis Scott Meal
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE21_010S
Award:
2021 Creative Effectiveness Bronze Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE21_011B
Award:
2021 Creative Effectiveness Bronze Pencil
Agency:
Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE21_012B
Award:
2021 Creative Effectiveness Bronze Pencil
Agency:
ELVIS + FreedomToDonate + Hotwire + Jack Agency
Client:
LADbible Group
Title:
The Illegal Blood Bank
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE21_013B
Award:
2021 Creative Effectiveness Bronze Pencil
Agency:
WMC Grey / Prague + Grey / Europe
Client:
Znamkamarada
Title:
The Anticorruption Hackathon
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE21_014B
Award:
2021 Creative Effectiveness Merit Award
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE21_029M
Award:
2021 Creative Effectiveness Merit Award
Agency:
FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai
Client:
Mastercard
Title:
Astronomical Sales
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE21_030M
Award:
2021 Creative Effectiveness Merit Award
Agency:
Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client:
Korean National Police Agency
Title:
HOPE TAPE
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE21_031M
Award:
2021 Creative Effectiveness Merit Award
Agency:
Ogilvy UK / London + BrotherTV / Great Guns
Client:
Girl Up
Title:
Today We Rise
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE21_032M
Award:
2021 Creative Effectiveness Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + O.N.E.
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE21_033M
Award:
2021 Creative Effectiveness Merit Award
Agency:
Sid Lee / Montreal
Client:
Rock the Vote
Title:
Build the Vote
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE21_034M
Award:
2021 Creative Effectiveness Merit Award
Agency:
Special / Auckland + Sweetshop
Client:
Every Kiwi Vote Counts
Title:
Meddle in the New Zealand Election
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS_CE21_035M