The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Playlist Timer Agency: Publicis Italy / Milan + Barilla Client: Barilla Category: Social Channel / Single Platform
Migrants on Amazon Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris Client: Auberge des Migrants Category: Social Channel / Single Platform
Littlest Bailout Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Social Channel / Multi-Platform
The OREO Doomsday Vault Agency: OREO + 360i / New York + the community / Miami Client: Mondelēz International, Inc. Category: Social Channel / Multi-Platform
Raising Profiles Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Social Channel / Single Platform
It Wasn't Me Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Social Channel / Single Platform
Cantenna Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next Client: Miller Lite Category: Social Channel / Multi-Platform
Dictators Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications Client: RepresentUs Category: Social Channel / Multi-Platform
Shoppable Girls Agency: TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto Client: Covenant House Category: Social Channel / Multi-Platform
#NotDone Agency: Verizon Creative Marketing / New York + Linkedin / New York + The Mill / New York Client: Verizon Category: Social Channel / Single Platform
The Bad Influencers Agency: Alma DDB / Miami Client: Change the Ref Category: Social Channel / Single Platform
Live from the Library Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Chicago Public Library Category: Social Channel / Single Platform
Cités Agency: HEREZIE / PARIS + Quad Stories / Paris Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
Chefbot Agency: Kroger + 360i / New York Client: Kroger Category: Social Channel / Single Platform
SHE SPEAKS Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: PONY MALTA AB InBev Category: Social Channel / Single Platform
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Social Channel / Single Platform
PLAY NZ Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne Client: Tourism New Zealand Category: Social Channel / Single Platform

2021 Social Media Gold Pencil

Publicis Italy / Milan + Barilla

Barilla

Playlist Timer

Social Channel / Single Platform

OS_SM21_002G

2021 Social Media Silver Pencil

BETC / Paris + General Pop / Paris + La-Bo / Paris

Auberge des Migrants

Migrants on Amazon

Social Channel / Single Platform

OS_SM21_003S

2021 Social Media Bronze Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Littlest Bailout

Social Channel / Multi-Platform

OS_SM21_006B

2021 Social Media Bronze Pencil

OREO + 360i / New York + the community / Miami

Mondelēz International, Inc.

The OREO Doomsday Vault

Social Channel / Multi-Platform

OS_SM21_007B

2021 Social Media Bronze Pencil

FCB Inferno / London

The Big Issue & LinkedIn

Raising Profiles

Social Channel / Single Platform

OS_SM21_004B

2021 Social Media Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Cheetos

It Wasn't Me

Social Channel / Single Platform

OS_SM21_005B

2021 Social Media Merit Award

DDB / Chicago + Alma DDB / Miami + Connect + ICF Next

Miller Lite

Cantenna

Social Channel / Multi-Platform

OS_SM21_050M

2021 Social Media Merit Award

Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications

RepresentUs

Dictators

Social Channel / Multi-Platform

OS_SM21_051M

2021 Social Media Merit Award

TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto

Covenant House

Shoppable Girls

Social Channel / Multi-Platform

OS_SM21_052M

2021 Social Media Merit Award

Verizon Creative Marketing / New York + Linkedin / New York + The Mill / New York

Verizon

#NotDone

Social Channel / Single Platform

OS_SM21_042M

2021 Social Media Merit Award

Alma DDB / Miami

Change the Ref

The Bad Influencers

Social Channel / Single Platform

OS_SM21_043M

2021 Social Media Merit Award

FCB / Chicago + Lord + Thomas / Chicago

Chicago Public Library

Live from the Library

Social Channel / Single Platform

OS_SM21_044M

2021 Social Media Merit Award

HEREZIE / PARIS + Quad Stories / Paris

AMAZON PRIME VIDEO

Cités

Social Channel / Single Platform

OS_SM21_045M

2021 Social Media Merit Award

Kroger + 360i / New York

Kroger

Chefbot

Social Channel / Single Platform

OS_SM21_046M

2021 Social Media Merit Award

MullenLowe SSP3 / Bogotá + AB InBev / Bogotá

PONY MALTA AB InBev

SHE SPEAKS

Social Channel / Single Platform

OS_SM21_047M

2021 Social Media Merit Award

Ogilvy / Chicago

SC Johnson/Pledge

Trendiest Apartment

Social Channel / Single Platform

OS_SM21_048M

2021 Social Media Merit Award

TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne

Tourism New Zealand

PLAY NZ

Social Channel / Single Platform

OS_SM21_049M

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