The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Social Post / Series
The Future Official Sponsors of the NWSL Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Social Post / Series
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Social Post / Single
r/Bank Agency: R/GA / New York Client: Ally Financial Category: Social Post / Single
Opportunity Knocks Agency: Publicis / New York + MJZ + Parlament Client: Fiverr Category: Social Post / Real-time Response
#NotDone Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York Client: Verizon Category: Social Post / Series
You Can't Stop Us Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Social Post / Single
Burger King & Friends Agency: Buzzman / Paris Client: Burger King France Category: Social Post / Real-time Response
Messi 644 Agency: Deutsch / New York + Octagon + draftLine / New York + Copa90 Client: Budweiser Category: Social Post / Real-time Response
#Tendies4Yall Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response
Bernie Sanders "Get the look" Agency: Ogilvy Greece / Athens Client: IKEA Category: Social Post / Real-time Response
Today We Rise Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Social Post / Real-time Response
Supporting Independents Agency: R/GA / New York Client: Shopify Category: Social Post / Real-time Response
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Social Post / Real-time Response
The Bad Influencers Agency: Alma DDB / Miami Client: Change the Ref Category: Social Post / Series
Live from the Library Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Chicago Public Library Category: Social Post / Series
Littlest Bailout Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Social Post / Series
The OREO Doomsday Vault Agency: OREO + 360i / New York + the community / Miami Client: Mondelēz International, Inc. Category: Social Post / Series
Hometown — Shot on iPhone by Phillip Youmans Agency: TBWA\Media Arts Lab / Los Angeles + Apple Client: Apple, Inc. Category: Social Post / Series
Twitter Dad Agency: DAVID / Madrid + Twitter / Madrid Client: Twitter Category: Social Post / Single
Boom Popcorn Agency: Marcel Worldwide Client: Netflix Category: Social Post / Single

2021 Social Media Gold Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Social Post / Series

OS_SM21_011G

2021 Social Media Gold Pencil

VaynerMedia / New York

Budweiser (USA)

The Future Official Sponsors of the NWSL

Social Post / Series

OS_SM21_012G

2021 Social Media Gold Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Social Post / Single

OS_SM21_008G

2021 Social Media Silver Pencil

R/GA / New York

Ally Financial

r/Bank

Social Post / Single

OS_SM21_009S

2021 Social Media Bronze Pencil

Publicis / New York + MJZ + Parlament

Fiverr

Opportunity Knocks

Social Post / Real-time Response

OS_SM21_014B

2021 Social Media Bronze Pencil

Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York

Verizon

#NotDone

Social Post / Series

OS_SM21_013B

2021 Social Media Bronze Pencil

Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52

Nike

You Can't Stop Us

Social Post / Single

OS_SM21_010B

2021 Social Media Merit Award

Buzzman / Paris

Burger King France

Burger King & Friends

Social Post / Real-time Response

OS_SM21_060M

2021 Social Media Merit Award

Deutsch / New York + Octagon + draftLine / New York + Copa90

Budweiser

Messi 644

Social Post / Real-time Response

OS_SM21_061M

2021 Social Media Merit Award

GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami

Popeyes Louisiana Kitchen

#Tendies4Yall

Social Post / Real-time Response

OS_SM21_062M

2021 Social Media Merit Award

Ogilvy Greece / Athens

IKEA

Bernie Sanders "Get the look"

Social Post / Real-time Response

OS_SM21_063M

2021 Social Media Merit Award

Ogilvy UK / London + BrotherTV / Great Guns

Girl Up

Today We Rise

Social Post / Real-time Response

OS_SM21_064M

2021 Social Media Merit Award

R/GA / New York

Shopify

Supporting Independents

Social Post / Real-time Response

OS_SM21_065M

2021 Social Media Merit Award

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Social Post / Real-time Response

OS_SM21_066M

2021 Social Media Merit Award

Alma DDB / Miami

Change the Ref

The Bad Influencers

Social Post / Series

OS_SM21_055M

2021 Social Media Merit Award

FCB / Chicago + Lord + Thomas / Chicago

Chicago Public Library

Live from the Library

Social Post / Series

OS_SM21_056M

2021 Social Media Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Littlest Bailout

Social Post / Series

OS_SM21_057M

2021 Social Media Merit Award

OREO + 360i / New York + the community / Miami

Mondelēz International, Inc.

The OREO Doomsday Vault

Social Post / Series

OS_SM21_058M

2021 Social Media Merit Award

TBWA\Media Arts Lab / Los Angeles + Apple

Apple, Inc.

Hometown — Shot on iPhone by Phillip Youmans

Social Post / Series

OS_SM21_059M

2021 Social Media Merit Award

DAVID / Madrid + Twitter / Madrid

Twitter

Twitter Dad

Social Post / Single

OS_SM21_053M

2021 Social Media Merit Award

Marcel Worldwide

Netflix

Boom Popcorn

Social Post / Single

OS_SM21_054M

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