The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
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Discipline
All
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- Best of Show
- Branded Entertainment
- CMO Pencil
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- Fusion Pencil
- Green Pencil
- Health, Wellness & Pharma
- In-House
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- Interactive & Online
- IP & Products
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- Moving Image Craft
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- Out of Home
- Penta Pencil
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- Sustainable Development Goals Pencil
Category
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Category
Social Post
- Select Category
- Active Engagement / Call to Action
- Agency-Initiated & Originated Projects
- Animation
- Apparel
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- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Design
- Best of Digital Craft
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film
- Best of Health, Wellness & Pharma
- Best of In-House
- Best of Integrated
- Best of Interactive & Online
- Best of IP & Products
- Best of Mobile
- Best of Moving Image Craft
- Best of Music & Sound Craft
- Best of Out of Home
- Best of Print
- Best of Public Relations
- Best of Radio & Audio
- Best of Show
- Best of Social Media
- Billboards & Transit
- Brand Installations
- Brand Partnerships
- Brand Transformation
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- Branded Content
- Branding
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- CMO Pencil
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- Craft
- Creative Effectiveness
- Creative Use of Data
- Cross-Channel UX / UI
- Cultural Driver
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- Current Event Response
- Custom / User-Generated Content
- Custom Content
- Customer Experience (CX)
- Customer Experience / CX
- Data Visualization
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- Digital & Online
- Digital Design
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- Direction
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- Editing
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- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games
- Gaming
- Green Pencil
- Immersive Spaces
- In-House / External Agency Collaboration
- Influencer Marketing
- Innovation & Transformation
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Media Relations
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Music Adaptation
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online Advertising
- Online Community
- Online Films & Video
- Online-only Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time
- Reputation Management
- Service Design / Customer Experience (CX)
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual & Audio Craft
- Visual Effects
- Websites
- Writing
Sub-Category
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Sub-Category
Select Sub-Category
- Select Sub-Category
- Single
- Series
- Real-time Response
- Campaign
Award
Agency
Client
Title
Category
Annual ID

Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Social Post / Series


The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA) Category: Social Post / Series


Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Social Post / Single


#NotDone
Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client: Verizon Category: Social Post / Series


Opportunity Knocks
Agency: Publicis / New York + MJZ + Parlament
Client: Fiverr Category: Social Post / Real-time Response


You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Social Post / Single


Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Social Post / Series


Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Social Post / Series


The OREO Doomsday Vault
Agency: OREO + 360i / New York + the community / Miami
Client: Mondelēz International, Inc. Category: Social Post / Series


Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc. Category: Social Post / Series


Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France Category: Social Post / Real-time Response


Messi 644
Agency: Deutsch / New York + Octagon + draftLine / London + Copa90
Client: Budweiser Category: Social Post / Real-time Response


#Tendies4Yall
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response


Bernie Sanders "Get the look"
Agency: Ogilvy Greece / Athens
Client: IKEA Category: Social Post / Real-time Response


Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Social Post / Real-time Response


Supporting Independents
Agency: R/GA / New York
Client: Shopify Category: Social Post / Real-time Response


The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Social Post / Real-time Response


Twitter Dad
Agency: DAVID / Madrid + Twitter / Madrid
Client: Twitter Category: Social Post / Single


Award:
2021 Social Media Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Social Post / Series
Annual ID:
OS_SM21_011G

Award:
2021 Social Media Gold Pencil
Agency:
VaynerMedia / New York
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Social Post / Series
Annual ID:
OS_SM21_012G

Award:
2021 Social Media Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Social Post / Single
Annual ID:
OS_SM21_008G

Award:
2021 Social Media Silver Pencil
Agency:
R/GA / New York
Client:
Ally Financial
Title:
r/Bank
Category:
Social Post / Single
Annual ID:
OS_SM21_009S

Award:
2021 Social Media Bronze Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client:
Verizon
Title:
#NotDone
Category:
Social Post / Series
Annual ID:
OS_SM21_013B

Award:
2021 Social Media Bronze Pencil
Agency:
Publicis / New York + MJZ + Parlament
Client:
Fiverr
Title:
Opportunity Knocks
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_014B

Award:
2021 Social Media Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Us
Category:
Social Post / Single
Annual ID:
OS_SM21_010B

Award:
2021 Social Media Merit Award
Agency:
Alma DDB / Miami
Client:
Change the Ref
Title:
The Bad Influencers
Category:
Social Post / Series
Annual ID:
OS_SM21_055M

Award:
2021 Social Media Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Social Post / Series
Annual ID:
OS_SM21_056M

Award:
2021 Social Media Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Social Post / Series
Annual ID:
OS_SM21_057M

Award:
2021 Social Media Merit Award
Agency:
OREO + 360i / New York + the community / Miami
Client:
Mondelēz International, Inc.
Title:
The OREO Doomsday Vault
Category:
Social Post / Series
Annual ID:
OS_SM21_058M

Award:
2021 Social Media Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Social Post / Series
Annual ID:
OS_SM21_059M

Award:
2021 Social Media Merit Award
Agency:
Buzzman / Paris
Client:
Burger King France
Title:
Burger King & Friends
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_060M

Award:
2021 Social Media Merit Award
Agency:
Deutsch / New York + Octagon + draftLine / London + Copa90
Client:
Budweiser
Title:
Messi 644
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_061M

Award:
2021 Social Media Merit Award
Agency:
GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client:
Popeyes Louisiana Kitchen
Title:
#Tendies4Yall
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_062M

Award:
2021 Social Media Merit Award
Agency:
Ogilvy Greece / Athens
Client:
IKEA
Title:
Bernie Sanders "Get the look"
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_063M

Award:
2021 Social Media Merit Award
Agency:
Ogilvy UK / London + BrotherTV / Great Guns
Client:
Girl Up
Title:
Today We Rise
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_064M

Award:
2021 Social Media Merit Award
Agency:
R/GA / New York
Client:
Shopify
Title:
Supporting Independents
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_065M

Award:
2021 Social Media Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_066M

Award:
2021 Social Media Merit Award
Agency:
DAVID / Madrid + Twitter / Madrid
Client:
Twitter
Title:
Twitter Dad
Category:
Social Post / Single
Annual ID:
OS_SM21_053M
