The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

H&M Looop Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen Client: H&M Category: Spatial Design / Experiential & Immersive
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Spatial Design / Experiential & Immersive
The Black Plaque Project Agency: Havas / London Client: Nubian Jak Community Trust Category: Spatial Design / Wayfinding
Space-age Airport for Cyclists Agency: Silo / The Hague + studiomarsman / Delft Client: Municipality of The Hague / Mobilis TBI Category: Spatial Design / Architecture
Good to the last drop. And long after. Agency: 3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto Client: Kraft Heinz Canada / Maxwell House Coffee Category: Spatial Design / Experiential & Immersive
For the Love Agency: BBDO / New York Client: Foot Locker Category: Spatial Design / Experiential & Immersive
Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Spatial Design / Experiential & Immersive
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Spatial Design / Experiential & Immersive
Trump Statue Initiative Agency: Hungry Man Productions / Los Angeles + Hungry Man Productions / New York Client: Trump Statue Initiative Category: Spatial Design / Experiential & Immersive
mt art project Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Spatial Design / Experiential & Immersive
Broken Ceiling Agency: McCann / New York + State Street Global Advisors / Boston Client: State Street Global Advisors Category: Spatial Design / Experiential & Immersive
Poem POS Terminals Agency: Shanghai Tian Yu Kong Advertising Agency / Shanghai Client: China UnionPay Category: Spatial Design / Experiential & Immersive
283 Saint-Louis Agency: Paprika / Montréal Client: N/A Category: Spatial Design / Experiential & Immersive
The Invisible Store Agency: Publicis Italy / Milan + Independent Ideas / Milan Client: Bottega Veneta Category: Spatial Design / Experiential & Immersive
SFC SHANGYING CINEMA LUXE Agency: One Plus Partnership Limited / Hong Kong Client: SFC CINEMA Category: Spatial Design / Architecture
Kai nu’u o Kanaloa Art Installation Agency: phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu Client: Central Pacific Bank Category: Spatial Design / Architecture
Sloways Agency: CHE Proximity / Australia + Mindshare + Thinkerbell / Melbourne + Revolver / Sydney Client: IAG/NRMA Insurance Category: Spatial Design / Wayfinding

2021 Design Gold Pencil

AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen

H&M

H&M Looop

Spatial Design / Experiential & Immersive

OS_DE21_023G

2021 Design Gold Pencil

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Spatial Design / Experiential & Immersive

OS_DE21_024G

2021 Design Gold Pencil

Havas / London

Nubian Jak Community Trust

The Black Plaque Project

Spatial Design / Wayfinding

OS_DE21_026G

2021 Design Bronze Pencil

Silo / The Hague + studiomarsman / Delft

Municipality of The Hague / Mobilis TBI

Space-age Airport for Cyclists

Spatial Design / Architecture

OS_DE21_025B

2021 Design Merit Award

3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto

Kraft Heinz Canada / Maxwell House Coffee

Good to the last drop. And long after.

Spatial Design / Experiential & Immersive

OS_DE21_135M

2021 Design Merit Award

BBDO / New York

Foot Locker

For the Love

Spatial Design / Experiential & Immersive

OS_DE21_136M

2021 Design Merit Award

DDB / Chicago + LIME Studios + Arcade + Arts & Sciences

Miller Lite

Farewell, Work Holiday Parties

Spatial Design / Experiential & Immersive

OS_DE21_137M

2021 Design Merit Award

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Spatial Design / Experiential & Immersive

OS_DE21_138M

2021 Design Merit Award

Hungry Man Productions / Los Angeles + Hungry Man Productions / New York

Trump Statue Initiative

Trump Statue Initiative

Spatial Design / Experiential & Immersive

OS_DE21_139M

2021 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

mt art project

Spatial Design / Experiential & Immersive

OS_DE21_140M

2021 Design Merit Award

McCann / New York + State Street Global Advisors / Boston

State Street Global Advisors

Broken Ceiling

Spatial Design / Experiential & Immersive

OS_DE21_141M

2021 Design Merit Award

Shanghai Tian Yu Kong Advertising Agency / Shanghai

China UnionPay

Poem POS Terminals

Spatial Design / Experiential & Immersive

OS_DE21_142M

2021 Design Merit Award

Paprika / Montréal

N/A

283 Saint-Louis

Spatial Design / Experiential & Immersive

OS_DE21_143M

2021 Design Merit Award

Publicis Italy / Milan + Independent Ideas / Milan

Bottega Veneta

The Invisible Store

Spatial Design / Experiential & Immersive

OS_DE21_144M

2021 Design Merit Award

One Plus Partnership Limited / Hong Kong

SFC CINEMA

SFC SHANGYING CINEMA LUXE

Spatial Design / Architecture

OS_DE21_145M

2021 Design Merit Award

phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu

Central Pacific Bank

Kai nu’u o Kanaloa Art Installation

Spatial Design / Architecture

OS_DE21_146M

2021 Design Merit Award

CHE Proximity / Australia + Mindshare + Thinkerbell / Melbourne + Revolver / Sydney

IAG/NRMA Insurance

Sloways

Spatial Design / Wayfinding

OS_DE21_147M

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