The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Stunts & Activations
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Stunts & Activations
Secret Menu Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney Client: KFC Australia Category: Stunts & Activations
THE CANDIDATE Agency: MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest Client: ROM Autentic Category: Stunts & Activations
Looks Like You Need To Let It Out Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London Client: Promote Iceland Category: Stunts & Activations
Shoppable Girls Agency: TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto Client: Covenant House Category: Stunts & Activations
MTN DEW Major Million Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Stunts & Activations
#Pit4Busch Agency: VaynerMedia / New York Client: Busch Category: Stunts & Activations
Cows' Menu Agency: We Believers / New York Client: Burger King Global Category: Stunts & Activations

2021 Social Media Gold Pencil

the community / Miami + OREO + 360i / New York + World War Seven / San Francisco

Mondelez / Oreo

The OREO Doomsday Vault

Stunts & Activations

OS_SM21_001G

2021 Social Media Gold Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Stunts & Activations

OS_SM21_028G

2021 Social Media Bronze Pencil

Ogilvy Australia / Sydney + Ogilvy PR / Sydney

KFC Australia

Secret Menu

Stunts & Activations

OS_SM21_029B

2021 Social Media Merit Award

MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest

ROM Autentic

THE CANDIDATE

Stunts & Activations

OS_SM21_088M

2021 Social Media Merit Award

SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London

Promote Iceland

Looks Like You Need To Let It Out

Stunts & Activations

OS_SM21_089M

2021 Social Media Merit Award

TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto

Covenant House

Shoppable Girls

Stunts & Activations

OS_SM21_090M

2021 Social Media Merit Award

TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York

MTN DEW

MTN DEW Major Million

Stunts & Activations

OS_SM21_091M

2021 Social Media Merit Award

VaynerMedia / New York

Busch

#Pit4Busch

Stunts & Activations

OS_SM21_092M

2021 Social Media Merit Award

We Believers / New York

Burger King Global

Cows' Menu

Stunts & Activations

OS_SM21_093M

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