The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Best of Show
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Green Pencil
- Health, Wellness & Pharma
- In-House
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Category
-
Category
Sustainable Development Goals
- Select Category
- Active Engagement / Call to Action
- Agency-Initiated & Originated Projects
- Animation
- Apparel
- Applications
- Audio
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Design
- Best of Digital Craft
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film
- Best of Health, Wellness & Pharma
- Best of In-House
- Best of Integrated
- Best of Interactive & Online
- Best of IP & Products
- Best of Mobile
- Best of Moving Image Craft
- Best of Music & Sound Craft
- Best of Out of Home
- Best of Print
- Best of Public Relations
- Best of Radio & Audio
- Best of Show
- Best of Social Media
- Billboards & Transit
- Brand Installations
- Brand Partnerships
- Brand Transformation
- Brand Voice
- Brand World Creation
- Branded Content
- Branding
- Broadcast
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Community Building
- Content Series
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cross-Channel UX / UI
- Cultural Driver
- Cultural Transformation
- Current Event Response
- Custom / User-Generated Content
- Custom Content
- Customer Experience (CX)
- Customer Experience / CX
- Data Visualization
- Digital
- Digital & Online
- Digital Design
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games
- Gaming
- Green Pencil
- Immersive Spaces
- In-House / External Agency Collaboration
- Influencer Marketing
- Innovation & Transformation
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Media Relations
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Music Adaptation
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online Advertising
- Online Community
- Online Films & Video
- Online-only Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time
- Reputation Management
- Service Design / Customer Experience (CX)
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual & Audio Craft
- Visual Effects
- Websites
- Writing
Award
Agency
Client
Title
Category
Annual ID

THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Sustainable Development Goals

Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Sustainable Development Goals

The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Sustainable Development Goals

The 2030 Calculator
Agency: FARM / Stockholm
Client: Doconomy Category: Sustainable Development Goals


Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Sustainable Development Goals


Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Sustainable Development Goals


Rooftop Farms
Agency: FP7 McCann / Cairo + Magna Egypt / Cairo + Fekr Productions / Cairo
Client: Knorr Category: Sustainable Development Goals


The Black Plaque Project
Agency: Havas / London
Client: Nubian Jak Community Trust Category: Sustainable Development Goals


The New National Anthem Edition
Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai
Client: An Nahar Newspaper Category: Sustainable Development Goals


True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Sustainable Development Goals


Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Sustainable Development Goals


Award:
2021 Sustainable Development Goals Pencil SDG Pencil
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_001D

Award:
2021 Sustainable Development Goals Pencil SDG Pencil
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_002D

Award:
2021 Sustainable Development Goals Pencil SDG Pencil
Agency:
MullenLowe / New York + UN Women + MediaHub
Client:
UN Women
Title:
The UNSeen Story
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_003D

Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_004M

Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_005M

Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FCB Inferno / London
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_006M

Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FP7 McCann / Cairo + Magna Egypt / Cairo + Fekr Productions / Cairo
Client:
Knorr
Title:
Rooftop Farms
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_007M

Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
Havas / London
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_008M

Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
Impact BBDO / Dubai + Boomtown Productions / Dubai
Client:
An Nahar Newspaper
Title:
The New National Anthem Edition
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_009M

Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_010M
