The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Television & VOD / Short Form - Single
Life Needs Truth Agency: Droga5 / New York + The New York Times + Somesuch / New York + Wave Studios / New York Client: The New York Times Category: Television & VOD / Long Form - Single
Francesca Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Television & VOD / Long Form - Single
You Can't Stop Us Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Television & VOD / Long Form - Single
A Career-Limiting Campaign Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Television & VOD / Short Form - Series
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Television & VOD / Short Form - Single
Maurice and The Black Bear School Agency: Droga5 / New York + Moet Hennessy / New York + Wave Studios / New York + Somesuch / New York Client: Hennessy Category: Television & VOD / Long Form - Single
You Can't Stop Sports (Campaign) Agency: Wieden+Kennedy / Portland Client: Nike Category: Television & VOD / Long Form - Series
The Last Dance Deep Fake Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York Client: ESPN / State Farm Category: Television & VOD / Short Form - Single
We Got You Baby Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER Client: Kimberly-Clark/Huggies Category: Television & VOD / Long Form - Single
The Match of Ages Agency: We Believers / New York Client: Corona Category: Television & VOD / Long Form - Single
Omega Mart Grand Opening Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks Client: Meow Wolf Category: Television & VOD / Long Form - Single
Carlton Zero - Rewrite The Rules Agency: Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne Client: Carlton & United Breweries - Carlton Zero Category: Television & VOD / Short Form - Single
Stay Home of the Whopper Agency: FCB / New York Client: Burger King Category: Television & VOD / Short Form - Single
Superb Owl Agency: R/GA California / San Francisco Client: Reddit Category: Television & VOD / Short Form - Single
Aunt Infestation Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York Client: GEICO Category: Television & VOD / Short Form - Single
Alexa's New Body Agency: AMAZON / Seattle + The Mill / Los Angeles + Hungry Man Productions / Los Angeles + Lucky Generals / London Client: Amazon Category: Television & VOD / Long Form - Single
Whatever It Takes Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Television & VOD / Long Form - Single
Give a Flybuys Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION Client: Flybuys Category: Television & VOD / Long Form - Single
Never Lost Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Television & VOD / Long Form - Single
Ironing Agency: Droga5 / London + Biscuit Filmworks / London Client: Amazon Category: Television & VOD / Long Form - Single
Hide & Seek Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Television & VOD / Long Form - Single
A Million More Agency: Forsman & Bodenfors / Göteborg Client: Volvo Car Corporation Category: Television & VOD / Long Form - Single
The Parents Agency: Forsman & Bodenfors / Göteborg Client: Volvo Car Corporation Category: Television & VOD / Long Form - Single
Alexa's Body Agency: Hungry Man Productions / Los Angeles + Lucky Generals / London Client: Amazon Alexa Category: Television & VOD / Long Form - Single
What's Your Name Agency: Iris / London + Starbucks UK / London Client: Starbucks Category: Television & VOD / Long Form - Single
No Way Norway :60 Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles Client: General Motors Category: Television & VOD / Long Form - Single
Stream of Lactation Agency: Mekanism + Frida Mom Client: Frida Mom Category: Television & VOD / Long Form - Single
Keep It Real Online Agency: Motion Sickness / Auckland Client: New Zealand Government – Department of Internal Affairs Category: Television & VOD / Long Form - Single
The List Agency: Publicis / New York + Harbor Picture Company / New York + Rock Paper Scissors / New York + Sanctuary Content Client: Citi Category: Television & VOD / Long Form - Single
TWO MONSTERS IN MY STORY Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris Client: FACE A L'INCESTE Category: Television & VOD / Long Form - Single
Upstream Agency: RadicalMedia / New York + Dentsu Inc. / Tokyo + Saatchi & Saatchi / El Segundo + Toyota / Plano, TX Client: Toyota Motor Corporation / Toyota Motor North America Category: Television & VOD / Long Form - Single
Daniel Craig vs James Bond Agency: SMUGGLER + Publicis Italy / Milan Client: Heineken Category: Television & VOD / Long Form - Single
AirPods Pro — Jump Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Television & VOD / Long Form - Single
Cows' Menu Agency: We Believers / New York Client: Burger King Global Category: Television & VOD / Long Form - Single
Kobe - Better Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + a52 Client: Nike Category: Television & VOD / Long Form - Single
You Can't Stop Sisters Agency: Wieden+Kennedy / Portland + Joint Editorial + a52 Client: Nike Category: Television & VOD / Long Form - Single
Shop Unfriend Agency: Wolf / Bangkok Client: Central Department Store Category: Television & VOD / Long Form - Single
A Mountain of Entertainment Agency: Droga5 / New York + Paramount + / New York Client: Paramount + Category: Television & VOD / Varying Length Series
No Way Norway Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles Client: General Motors Category: Television & VOD / Varying Length Series
A Voice Is All You Need Agency: Droga5 / London + Biscuit Filmworks / London Client: Amazon Category: Television & VOD / Long Form - Series
Dr Rick Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles Client: Progressive Insurance Category: Television & VOD / Short Form - Series
Give a Flybuys Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION Client: Flybuys Category: Television & VOD / Short Form - Series

2021 Film Gold Pencil

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Television & VOD / Short Form - Single

OS_FI21_002G

2021 Film Gold Pencil

Droga5 / New York + The New York Times + Somesuch / New York + Wave Studios / New York

The New York Times

Life Needs Truth

Television & VOD / Long Form - Single

OS_FI21_006G

2021 Film Gold Pencil

Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam

Diesel

Francesca

Television & VOD / Long Form - Single

OS_FI21_007G

2021 Film Gold Pencil

Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52

Nike

You Can't Stop Us

Television & VOD / Long Form - Single

OS_FI21_008G

2021 Film Gold Pencil

Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London

Global Women

A Career-Limiting Campaign

Television & VOD / Short Form - Series

OS_FI21_005G

2021 Film Silver Pencil

Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto

Unilever / Dove

Courage is Beautiful

Television & VOD / Short Form - Single

OS_FI21_003S

2021 Film Silver Pencil

Droga5 / New York + Moet Hennessy / New York + Wave Studios / New York + Somesuch / New York

Hennessy

Maurice and The Black Bear School

Television & VOD / Long Form - Single

OS_FI21_009S

2021 Film Silver Pencil

Wieden+Kennedy / Portland

Nike

You Can't Stop Sports (Campaign)

Television & VOD / Long Form - Series

OS_FI21_013S

2021 Film Bronze Pencil

ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York

ESPN / State Farm

The Last Dance Deep Fake

Television & VOD / Short Form - Single

OS_FI21_004B

2021 Film Bronze Pencil

Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER

Kimberly-Clark/Huggies

We Got You Baby

Television & VOD / Long Form - Single

OS_FI21_010B

2021 Film Bronze Pencil

We Believers / New York

Corona

The Match of Ages

Television & VOD / Long Form - Single

OS_FI21_011B

2021 Film Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks

Meow Wolf

Omega Mart Grand Opening

Television & VOD / Long Form - Single

OS_FI21_012B

2021 Film Merit Award

Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne

Carlton & United Breweries - Carlton Zero

Carlton Zero - Rewrite The Rules

Television & VOD / Short Form - Single

OS_FI21_043M

2021 Film Merit Award

FCB / New York

Burger King

Stay Home of the Whopper

Television & VOD / Short Form - Single

OS_FI21_044M

2021 Film Merit Award

R/GA California / San Francisco

Reddit

Superb Owl

Television & VOD / Short Form - Single

OS_FI21_045M

2021 Film Merit Award

The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York

GEICO

Aunt Infestation

Television & VOD / Short Form - Single

OS_FI21_046M

2021 Film Merit Award

AMAZON / Seattle + The Mill / Los Angeles + Hungry Man Productions / Los Angeles + Lucky Generals / London

Amazon

Alexa's New Body

Television & VOD / Long Form - Single

OS_FI21_049M

2021 Film Merit Award

AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Television & VOD / Long Form - Single

OS_FI21_050M

2021 Film Merit Award

CHE Proximity / Australia + Flybuys / Melbourne + DIVISION

Flybuys

Give a Flybuys

Television & VOD / Long Form - Single

OS_FI21_051M

2021 Film Merit Award

Droga5 / New York + Facebook / New York

Facebook

Never Lost

Television & VOD / Long Form - Single

OS_FI21_052M

2021 Film Merit Award

Droga5 / London + Biscuit Filmworks / London

Amazon

Ironing

Television & VOD / Long Form - Single

OS_FI21_053M

2021 Film Merit Award

Droga5 / London + Biscuit Filmworks / London

Setapp

Hide & Seek

Television & VOD / Long Form - Single

OS_FI21_054M

2021 Film Merit Award

Forsman & Bodenfors / Göteborg

Volvo Car Corporation

A Million More

Television & VOD / Long Form - Single

OS_FI21_055M

2021 Film Merit Award

Forsman & Bodenfors / Göteborg

Volvo Car Corporation

The Parents

Television & VOD / Long Form - Single

OS_FI21_056M

2021 Film Merit Award

Hungry Man Productions / Los Angeles + Lucky Generals / London

Amazon Alexa

Alexa's Body

Television & VOD / Long Form - Single

OS_FI21_057M

2021 Film Merit Award

Iris / London + Starbucks UK / London

Starbucks

What's Your Name

Television & VOD / Long Form - Single

OS_FI21_058M

2021 Film Merit Award

McCann / Detroit + Gifted Youth, LLC / Los Angeles

General Motors

No Way Norway :60

Television & VOD / Long Form - Single

OS_FI21_059M

2021 Film Merit Award

Mekanism + Frida Mom

Frida Mom

Stream of Lactation

Television & VOD / Long Form - Single

OS_FI21_060M

2021 Film Merit Award

Motion Sickness / Auckland

New Zealand Government – Department of Internal Affairs

Keep It Real Online

Television & VOD / Long Form - Single

OS_FI21_061M

2021 Film Merit Award

Publicis / New York + Harbor Picture Company / New York + Rock Paper Scissors / New York + Sanctuary Content

Citi

The List

Television & VOD / Long Form - Single

OS_FI21_062M

2021 Film Merit Award

Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris

FACE A L'INCESTE

TWO MONSTERS IN MY STORY

Television & VOD / Long Form - Single

OS_FI21_063M

2021 Film Merit Award

RadicalMedia / New York + Dentsu Inc. / Tokyo + Saatchi & Saatchi / El Segundo + Toyota / Plano, TX

Toyota Motor Corporation / Toyota Motor North America

Upstream

Television & VOD / Long Form - Single

OS_FI21_064M

2021 Film Merit Award

SMUGGLER + Publicis Italy / Milan

Heineken

Daniel Craig vs James Bond

Television & VOD / Long Form - Single

OS_FI21_065M

2021 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

AirPods Pro — Jump

Television & VOD / Long Form - Single

OS_FI21_066M

2021 Film Merit Award

We Believers / New York

Burger King Global

Cows' Menu

Television & VOD / Long Form - Single

OS_FI21_067M

2021 Film Merit Award

Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + a52

Nike

Kobe - Better

Television & VOD / Long Form - Single

OS_FI21_068M

2021 Film Merit Award

Wieden+Kennedy / Portland + Joint Editorial + a52

Nike

You Can't Stop Sisters

Television & VOD / Long Form - Single

OS_FI21_069M

2021 Film Merit Award

Wolf / Bangkok

Central Department Store

Shop Unfriend

Television & VOD / Long Form - Single

OS_FI21_070M

2021 Film Merit Award

Droga5 / New York + Paramount + / New York

Paramount +

A Mountain of Entertainment

Television & VOD / Varying Length Series

OS_FI21_072M

2021 Film Merit Award

McCann / Detroit + Gifted Youth, LLC / Los Angeles

General Motors

No Way Norway

Television & VOD / Varying Length Series

OS_FI21_073M

2021 Film Merit Award

Droga5 / London + Biscuit Filmworks / London

Amazon

A Voice Is All You Need

Television & VOD / Long Form - Series

OS_FI21_071M

2021 Film Merit Award

Arnold Worldwide / Boston + Moxie Pictures / Los Angeles

Progressive Insurance

Dr Rick

Television & VOD / Short Form - Series

OS_FI21_047M

2021 Film Merit Award

CHE Proximity / Australia + Flybuys / Melbourne + DIVISION

Flybuys

Give a Flybuys

Television & VOD / Short Form - Series

OS_FI21_048M

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