The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Life Needs Truth
Agency: Droga5 / New York + The New York Times + Somesuch / New York + Wave Studios / New York
Client: The New York Times Category: Television & VOD / Long Form - Single
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Television & VOD / Long Form - Single
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Television & VOD / Long Form - Single
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Television & VOD / Short Form - Single
A Career-Limiting Campaign
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client: Global Women Category: Television & VOD / Short Form - Series
Maurice and The Black Bear School
Agency: Droga5 / New York + Moet Hennessy / New York + Wave Studios / New York + Somesuch / New York
Client: Hennessy Category: Television & VOD / Long Form - Single
You Can't Stop Sports (Campaign)
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Television & VOD / Long Form - Series
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Television & VOD / Short Form - Single
We Got You Baby
Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER
Client: Kimberly-Clark/Huggies Category: Television & VOD / Long Form - Single
The Match of Ages
Agency: We Believers / New York
Client: Corona Category: Television & VOD / Long Form - Single
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client: Meow Wolf Category: Television & VOD / Long Form - Single
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Television & VOD / Short Form - Single
A Mountain of Entertainment
Agency: Droga5 / New York + Paramount + / New York
Client: Paramount + Category: Television & VOD / Varying Length Series
No Way Norway
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors Category: Television & VOD / Varying Length Series
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Television & VOD / Long Form - Single
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client: Flybuys Category: Television & VOD / Long Form - Single
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Television & VOD / Long Form - Single
Ironing
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Amazon Category: Television & VOD / Long Form - Single
Hide & Seek
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Setapp Category: Television & VOD / Long Form - Single
A Million More
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Television & VOD / Long Form - Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Television & VOD / Long Form - Single
What's Your Name
Agency: Iris / London + Starbucks UK / London
Client: Starbucks Category: Television & VOD / Long Form - Single
No Way Norway :60
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors Category: Television & VOD / Long Form - Single
Stream of Lactation
Agency: Mekanism / New York + Frida Mom
Client: Frida Mom Category: Television & VOD / Long Form - Single
Keep It Real Online
Agency: Motion Sickness / Auckland
Client: New Zealand Government – Department of Internal Affairs Category: Television & VOD / Long Form - Single
The List
Agency: Publicis / New York + Harbor Picture Company / New York + Rock Paper Scissors / New York + Sanctuary Content
Client: Citi Category: Television & VOD / Long Form - Single
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE Category: Television & VOD / Long Form - Single
Upstream
Agency: RadicalMedia / New York + Dentsu Inc. / Tokyo + Saatchi & Saatchi / El Segundo + Toyota / Plano, TX
Client: Toyota Motor Corporation / Toyota Motor North America Category: Television & VOD / Long Form - Single
Daniel Craig vs James Bond
Agency: SMUGGLER + Publicis Italy / Milan
Client: Heineken Category: Television & VOD / Long Form - Single
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Television & VOD / Long Form - Single
Cows' Menu
Agency: We Believers / New York
Client: Burger King Global Category: Television & VOD / Long Form - Single
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + a52
Client: Nike Category: Television & VOD / Long Form - Single
You Can't Stop Sisters
Agency: Wieden+Kennedy / Portland + Joint Editorial + a52
Client: Nike Category: Television & VOD / Long Form - Single
Shop Unfriend
Agency: Wolf / Bangkok
Client: Central Department Store Category: Television & VOD / Long Form - Single
A Voice Is All You Need
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Amazon Category: Television & VOD / Long Form - Series
Carlton Zero - Rewrite The Rules
Agency: Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne
Client: Carlton & United Breweries - Carlton Zero Category: Television & VOD / Short Form - Single
Stay Home of the Whopper
Agency: FCB / New York
Client: Burger King Category: Television & VOD / Short Form - Single
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit Category: Television & VOD / Short Form - Single
Aunt Infestation
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York
Client: GEICO Category: Television & VOD / Short Form - Single
Dr Rick
Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles
Client: Progressive Insurance Category: Television & VOD / Short Form - Series
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client: Flybuys Category: Television & VOD / Short Form - Series
Award:
2021 Film Gold Pencil
Agency:
Droga5 / New York + The New York Times + Somesuch / New York + Wave Studios / New York
Client:
The New York Times
Title:
Life Needs Truth
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_006G
Award:
2021 Film Gold Pencil
Agency:
Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client:
Diesel
Title:
Francesca
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_007G
Award:
2021 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Us
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_008G
Award:
2021 Film Gold Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_002G
Award:
2021 Film Gold Pencil
Agency:
Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client:
Global Women
Title:
A Career-Limiting Campaign
Category:
Television & VOD / Short Form - Series
Annual ID:
OS_FI21_005G
Award:
2021 Film Silver Pencil
Agency:
Droga5 / New York + Moet Hennessy / New York + Wave Studios / New York + Somesuch / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_009S
Award:
2021 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
You Can't Stop Sports (Campaign)
Category:
Television & VOD / Long Form - Series
Annual ID:
OS_FI21_013S
Award:
2021 Film Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_003S
Award:
2021 Film Bronze Pencil
Agency:
Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_010B
Award:
2021 Film Bronze Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_011B
Award:
2021 Film Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_012B
Award:
2021 Film Bronze Pencil
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_004B
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Paramount + / New York
Client:
Paramount +
Title:
A Mountain of Entertainment
Category:
Television & VOD / Varying Length Series
Annual ID:
OS_FI21_072M
Award:
2021 Film Merit Award
Agency:
McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client:
General Motors
Title:
No Way Norway
Category:
Television & VOD / Varying Length Series
Annual ID:
OS_FI21_073M
Award:
2021 Film Merit Award
Agency:
AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_050M
Award:
2021 Film Merit Award
Agency:
CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client:
Flybuys
Title:
Give a Flybuys
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_051M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_052M
Award:
2021 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Amazon
Title:
Ironing
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_053M
Award:
2021 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Setapp
Title:
Hide & Seek
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_054M
Award:
2021 Film Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Volvo Car Corporation
Title:
A Million More
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_055M
Award:
2021 Film Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_056M
Award:
2021 Film Merit Award
Agency:
Iris / London + Starbucks UK / London
Client:
Starbucks
Title:
What's Your Name
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_058M
Award:
2021 Film Merit Award
Agency:
McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client:
General Motors
Title:
No Way Norway :60
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_059M
Award:
2021 Film Merit Award
Agency:
Mekanism / New York + Frida Mom
Client:
Frida Mom
Title:
Stream of Lactation
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_060M
Award:
2021 Film Merit Award
Agency:
Motion Sickness / Auckland
Client:
New Zealand Government – Department of Internal Affairs
Title:
Keep It Real Online
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_061M
Award:
2021 Film Merit Award
Agency:
Publicis / New York + Harbor Picture Company / New York + Rock Paper Scissors / New York + Sanctuary Content
Client:
Citi
Title:
The List
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_062M
Award:
2021 Film Merit Award
Agency:
Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_063M
Award:
2021 Film Merit Award
Agency:
RadicalMedia / New York + Dentsu Inc. / Tokyo + Saatchi & Saatchi / El Segundo + Toyota / Plano, TX
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_064M
Award:
2021 Film Merit Award
Agency:
SMUGGLER + Publicis Italy / Milan
Client:
Heineken
Title:
Daniel Craig vs James Bond
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_065M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_066M
Award:
2021 Film Merit Award
Agency:
We Believers / New York
Client:
Burger King Global
Title:
Cows' Menu
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_067M
Award:
2021 Film Merit Award
Agency:
Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + a52
Client:
Nike
Title:
Kobe - Better
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_068M
Award:
2021 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Sisters
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_069M
Award:
2021 Film Merit Award
Agency:
Wolf / Bangkok
Client:
Central Department Store
Title:
Shop Unfriend
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_070M
Award:
2021 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Amazon
Title:
A Voice Is All You Need
Category:
Television & VOD / Long Form - Series
Annual ID:
OS_FI21_071M
Award:
2021 Film Merit Award
Agency:
Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne
Client:
Carlton & United Breweries - Carlton Zero
Title:
Carlton Zero - Rewrite The Rules
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_043M
Award:
2021 Film Merit Award
Agency:
FCB / New York
Client:
Burger King
Title:
Stay Home of the Whopper
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_044M
Award:
2021 Film Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_045M
Award:
2021 Film Merit Award
Agency:
The Martin Agency / Richmond + GEICO / Chevy Chase, MD + O Positive / Los Angeles + Mackcut / New York
Client:
GEICO
Title:
Aunt Infestation
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_046M
Award:
2021 Film Merit Award
Agency:
Arnold Worldwide / Boston + Moxie Pictures / Los Angeles
Client:
Progressive Insurance
Title:
Dr Rick
Category:
Television & VOD / Short Form - Series
Annual ID:
OS_FI21_047M