The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

NarcoStore Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá Client: Colombia con Memoria Foundation Category: UX / UI / Utility / Ecommerce
Medal of Honor: Above and Beyond Agency: Oculus / Irvine, CA + Jam3 / Toronto + Respawn / Los Angeles + Electronic Arts / San Mateo, CA Client: Oculus / Respawn Category: UX / UI / Interface Design
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: UX / UI / Utility / Ecommerce
ECHO Agency: GSD&M / Austin Client: United States Air Force Category: UX / UI / Interface Design
Alone With Me Agency: Spotify In-House Client: Spotify Category: UX / UI / Interface Design
Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: UX / UI / User Experience / CX / DX
Mi Campo Agency: R/GA / Buenos Aires Client: ACA Category: UX / UI / User Experience / CX / DX
STREET IT ALL Agency: Ogilvy / Madrid Client: ZALANDO Category: UX / UI / Utility / Ecommerce
Mi Campo Agency: R/GA / Buenos Aires Client: ACA Category: UX / UI / Utility / Ecommerce
Nike Air Max 720 Air Store Agency: R/GA / London Client: Nike Category: UX / UI / Utility / Ecommerce
Supporting Independents Agency: R/GA / New York Client: Shopify Category: UX / UI / Utility / Ecommerce
Truthmark Agency: UncleGrey Client: Canon Category: UX / UI / Utility / Ecommerce

2021 Digital Craft Silver Pencil

Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá

Colombia con Memoria Foundation

NarcoStore

UX / UI / Utility / Ecommerce

OS_DC21_002S

2021 Digital Craft Bronze Pencil

Oculus / Irvine, CA + Jam3 / Toronto + Respawn / Los Angeles + Electronic Arts / San Mateo, CA

Oculus / Respawn

Medal of Honor: Above and Beyond

UX / UI / Interface Design

OS_DC21_004B

2021 Digital Craft Bronze Pencil

FCB / New York

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

UX / UI / Utility / Ecommerce

OS_DC21_003B

2021 Digital Craft Merit Award

GSD&M / Austin

United States Air Force

ECHO

UX / UI / Interface Design

OS_DC21_023M

2021 Digital Craft Merit Award

Spotify In-House

Spotify

Alone With Me

UX / UI / Interface Design

OS_DC21_024M

2021 Digital Craft Merit Award

Leo Burnett / Chicago

Coors Light

Clone Machine

UX / UI / User Experience / CX / DX

OS_DC21_021M

2021 Digital Craft Merit Award

R/GA / Buenos Aires

ACA

Mi Campo

UX / UI / User Experience / CX / DX

OS_DC21_022M

2021 Digital Craft Merit Award

Ogilvy / Madrid

ZALANDO

STREET IT ALL

UX / UI / Utility / Ecommerce

OS_DC21_016M

2021 Digital Craft Merit Award

R/GA / Buenos Aires

ACA

Mi Campo

UX / UI / Utility / Ecommerce

OS_DC21_017M

2021 Digital Craft Merit Award

R/GA / London

Nike

Nike Air Max 720 Air Store

UX / UI / Utility / Ecommerce

OS_DC21_018M

2021 Digital Craft Merit Award

R/GA / New York

Shopify

Supporting Independents

UX / UI / Utility / Ecommerce

OS_DC21_019M

2021 Digital Craft Merit Award

UncleGrey

Canon

Truthmark

UX / UI / Utility / Ecommerce

OS_DC21_020M

Follow Us