The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client: Colombia con Memoria Foundation Category: UX / UI / Utility / Ecommerce
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: UX / UI / Utility / Ecommerce
Medal of Honor: Above and Beyond
Agency: Oculus / Irvine, CA + Jam3 / Toronto + Respawn / Los Angeles + Electronic Arts / San Mateo, CA
Client: Oculus / Respawn Category: UX / UI / Interface Design
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: UX / UI / User Experience / CX / DX
Nike Air Max 720 Air Store
Agency: R/GA / London
Client: Nike Category: UX / UI / Utility / Ecommerce
Supporting Independents
Agency: R/GA / New York
Client: Shopify Category: UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_002S
Award:
2021 Digital Craft Bronze Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_003B
Award:
2021 Digital Craft Bronze Pencil
Agency:
Oculus / Irvine, CA + Jam3 / Toronto + Respawn / Los Angeles + Electronic Arts / San Mateo, CA
Client:
Oculus / Respawn
Title:
Medal of Honor: Above and Beyond
Category:
UX / UI / Interface Design
Annual ID:
OS_DC21_004B
Award:
2021 Digital Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS_DC21_021M
Award:
2021 Digital Craft Merit Award
Agency:
R/GA / Buenos Aires
Client:
ACA
Title:
Mi Campo
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS_DC21_022M
Award:
2021 Digital Craft Merit Award
Agency:
Ogilvy / Madrid
Client:
ZALANDO
Title:
STREET IT ALL
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_016M
Award:
2021 Digital Craft Merit Award
Agency:
R/GA / Buenos Aires
Client:
ACA
Title:
Mi Campo
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_017M
Award:
2021 Digital Craft Merit Award
Agency:
R/GA / London
Client:
Nike
Title:
Nike Air Max 720 Air Store
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_018M
Award:
2021 Digital Craft Merit Award
Agency:
R/GA / New York
Client:
Shopify
Title:
Supporting Independents
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_019M
Award:
2021 Digital Craft Merit Award
Agency:
UncleGrey
Client:
Canon
Title:
Truthmark
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_020M
Award:
2021 Digital Craft Merit Award
Agency:
GSD&M / Austin
Client:
United States Air Force
Title:
ECHO
Category:
UX / UI / Interface Design
Annual ID:
OS_DC21_023M