The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Best of Show
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Green Pencil
- Health, Wellness & Pharma
- In-House
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Category
-
Category
UX / UI
- Select Category
- Active Engagement / Call to Action
- Agency-Initiated & Originated Projects
- Animation
- Apparel
- Applications
- Audio
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Design
- Best of Digital Craft
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film
- Best of Health, Wellness & Pharma
- Best of In-House
- Best of Integrated
- Best of Interactive & Online
- Best of IP & Products
- Best of Mobile
- Best of Moving Image Craft
- Best of Music & Sound Craft
- Best of Out of Home
- Best of Print
- Best of Public Relations
- Best of Radio & Audio
- Best of Show
- Best of Social Media
- Billboards & Transit
- Brand Installations
- Brand Partnerships
- Brand Transformation
- Brand Voice
- Brand World Creation
- Branded Content
- Branding
- Broadcast
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Community Building
- Content Series
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cross-Channel UX / UI
- Cultural Driver
- Cultural Transformation
- Current Event Response
- Custom / User-Generated Content
- Custom Content
- Customer Experience (CX)
- Customer Experience / CX
- Data Visualization
- Digital
- Digital & Online
- Digital Design
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games
- Gaming
- Green Pencil
- Immersive Spaces
- In-House / External Agency Collaboration
- Influencer Marketing
- Innovation & Transformation
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Media Relations
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Music Adaptation
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online Advertising
- Online Community
- Online Films & Video
- Online-only Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time
- Reputation Management
- Service Design / Customer Experience (CX)
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual & Audio Craft
- Visual Effects
- Websites
- Writing
Sub-Category
-
Sub-Category
Select Sub-Category
- Select Sub-Category
- Utility / Ecommerce
- User Interface Design
- User Experience Design
- User Experience / CX / DX
- Interface Design
Award
Agency
Client
Title
Category
Annual ID

NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client: Colombia con Memoria Foundation Category: UX / UI / Utility / Ecommerce


Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: UX / UI / Utility / Ecommerce


Medal of Honor: Above and Beyond
Agency: Oculus / Irvine, CA + Jam3 / Toronto + Respawn / Los Angeles + Electronic Arts / San Mateo, CA
Client: Oculus / Respawn Category: UX / UI / Interface Design


Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: UX / UI / User Experience / CX / DX


Nike Air Max 720 Air Store
Agency: R/GA / London
Client: Nike Category: UX / UI / Utility / Ecommerce


Supporting Independents
Agency: R/GA / New York
Client: Shopify Category: UX / UI / Utility / Ecommerce


Award:
2021 Digital Craft Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_002S

Award:
2021 Digital Craft Bronze Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_003B

Award:
2021 Digital Craft Bronze Pencil
Agency:
Oculus / Irvine, CA + Jam3 / Toronto + Respawn / Los Angeles + Electronic Arts / San Mateo, CA
Client:
Oculus / Respawn
Title:
Medal of Honor: Above and Beyond
Category:
UX / UI / Interface Design
Annual ID:
OS_DC21_004B

Award:
2021 Digital Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS_DC21_021M

Award:
2021 Digital Craft Merit Award
Agency:
R/GA / Buenos Aires
Client:
ACA
Title:
Mi Campo
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS_DC21_022M

Award:
2021 Digital Craft Merit Award
Agency:
Ogilvy / Madrid
Client:
ZALANDO
Title:
STREET IT ALL
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_016M

Award:
2021 Digital Craft Merit Award
Agency:
R/GA / Buenos Aires
Client:
ACA
Title:
Mi Campo
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_017M

Award:
2021 Digital Craft Merit Award
Agency:
R/GA / London
Client:
Nike
Title:
Nike Air Max 720 Air Store
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_018M

Award:
2021 Digital Craft Merit Award
Agency:
R/GA / New York
Client:
Shopify
Title:
Supporting Independents
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_019M

Award:
2021 Digital Craft Merit Award
Agency:
UncleGrey
Client:
Canon
Title:
Truthmark
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS_DC21_020M

Award:
2021 Digital Craft Merit Award
Agency:
GSD&M / Austin
Client:
United States Air Force
Title:
ECHO
Category:
UX / UI / Interface Design
Annual ID:
OS_DC21_023M
