The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Draw Ketchup Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: User-Generated Content
Never Lost Agency: Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York Client: Facebook Category: User-Generated Content
Heinz on Film Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: User-Generated Content
Draw Ketchup Agency: Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto Client: Heinz Ketchup Category: User-Generated Content
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: User-Generated Content
When It's All Over Agency: Droga5 / New York + Reform Alliance / New York Client: Reform Alliance Category: User-Generated Content
#ItStartsOnTikTok Agency: TikTok / Los Angeles + Known / New York Client: TikTok Category: User-Generated Content
Play For The World Agency: Wieden+Kennedy / Portland + Joint Editorial + Walker Client: Nike Category: User-Generated Content
Adobe x Keith Haring Agency: dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow Client: Adobe Category: User-Generated Content
#ABreakForHaveABreak Agency: Wunderman Thompson / São Paulo + Wunderman Thompson / London + Nestlé - KitKat Client: KitKat Category: User-Generated Content
Everyday Agency: Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial Client: Instagram Category: User-Generated Content

2021 Social Media Gold Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Heinz Ketchup

Draw Ketchup

User-Generated Content

OS_SM21_016G

2021 Film Silver Pencil

Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York

Facebook

Never Lost

User-Generated Content

OS_FI21_035S

2021 Social Media Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Kraft Heinz Canada

Heinz on Film

User-Generated Content

OS_SM21_017S

2021 Branded Entertainment Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Kraft Heinz Canada / Toronto

Heinz Ketchup

Draw Ketchup

User-Generated Content

OS_BE21_018S

2021 Social Media Bronze Pencil

R/GA California / San Francisco

Reddit

Up The Vote

User-Generated Content

OS_SM21_018B

2021 Film Merit Award

Droga5 / New York + Reform Alliance / New York

Reform Alliance

When It's All Over

User-Generated Content

OS_FI21_132M

2021 Film Merit Award

TikTok / Los Angeles + Known / New York

TikTok

#ItStartsOnTikTok

User-Generated Content

OS_FI21_133M

2021 Film Merit Award

Wieden+Kennedy / Portland + Joint Editorial + Walker

Nike

Play For The World

User-Generated Content

OS_FI21_134M

2021 Social Media Merit Award

dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow

Adobe

Adobe x Keith Haring

User-Generated Content

OS_SM21_071M

2021 Social Media Merit Award

Wunderman Thompson / São Paulo + Wunderman Thompson / London + Nestlé - KitKat

KitKat

#ABreakForHaveABreak

User-Generated Content

OS_SM21_072M

2021 Branded Entertainment Merit Award

Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial

Instagram

Everyday

User-Generated Content

OS_BE21_069M

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