The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Look To Speak Agency: Google Creative Lab Client: Google Category: Utility
Secret Menu Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia Client: KFC Australia Category: Utility / Ecommerce
#DecoloniseAutocorrect Agency: Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg Client: Distell / Savanna Cider Category: Utility
3 Bar Superstar Agency: McCann / London + Craft / London + Momentum Worldwide / London + UM / London Client: adidas & JD Sports / adidas Superstars trainers Category: Utility
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Utility
Mi Campo Agency: R/GA / Buenos Aires Client: ACA Category: Utility
SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Utility
NarcoStore Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá Client: Colombia con Memoria Foundation Category: Utility / Ecommerce

2021 Mobile Gold Pencil

Google Creative Lab

Google

Look To Speak

Utility

OS_MO21_004G

2021 Mobile Bronze Pencil

Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia

KFC Australia

Secret Menu

Utility / Ecommerce

OS_MO21_005B

2021 Mobile Merit Award

Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg

Distell / Savanna Cider

#DecoloniseAutocorrect

Utility

OS_MO21_016M

2021 Mobile Merit Award

McCann / London + Craft / London + Momentum Worldwide / London + UM / London

adidas & JD Sports / adidas Superstars trainers

3 Bar Superstar

Utility

OS_MO21_017M

2021 Mobile Merit Award

Ogilvy Pakistan / Islamabad

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Utility

OS_MO21_018M

2021 Mobile Merit Award

R/GA / Buenos Aires

ACA

Mi Campo

Utility

OS_MO21_019M

2021 Mobile Merit Award

Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel

Woojer

SICK BEATS

Utility

OS_MO21_020M

2021 Mobile Merit Award

Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá

Colombia con Memoria Foundation

NarcoStore

Utility / Ecommerce

OS_MO21_021M

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