The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Best of Show
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Green Pencil
- Health, Wellness & Pharma
- In-House
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Category
-
Category
Writing
- Select Category
- Active Engagement / Call to Action
- Agency-Initiated & Originated Projects
- Animation
- Apparel
- Applications
- Audio
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Design
- Best of Digital Craft
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film
- Best of Health, Wellness & Pharma
- Best of In-House
- Best of Integrated
- Best of Interactive & Online
- Best of IP & Products
- Best of Mobile
- Best of Moving Image Craft
- Best of Music & Sound Craft
- Best of Out of Home
- Best of Print
- Best of Public Relations
- Best of Radio & Audio
- Best of Show
- Best of Social Media
- Billboards & Transit
- Brand Installations
- Brand Partnerships
- Brand Transformation
- Brand Voice
- Brand World Creation
- Branded Content
- Branding
- Broadcast
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Community Building
- Content Series
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cross-Channel UX / UI
- Cultural Driver
- Cultural Transformation
- Current Event Response
- Custom / User-Generated Content
- Custom Content
- Customer Experience (CX)
- Customer Experience / CX
- Data Visualization
- Digital
- Digital & Online
- Digital Design
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games
- Gaming
- Green Pencil
- Immersive Spaces
- In-House / External Agency Collaboration
- Influencer Marketing
- Innovation & Transformation
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Media Relations
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Music Adaptation
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online Advertising
- Online Community
- Online Films & Video
- Online-only Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time
- Reputation Management
- Service Design / Customer Experience (CX)
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual & Audio Craft
- Visual Effects
- Websites
- Writing
Sub-Category
-
Sub-Category
Select Sub-Category
- Select Sub-Category
- Writing
- Single
- Series
Award
Agency
Client
Title
Category
Annual ID

Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Writing / Single


Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises Category: Writing / Single


You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + a52 + Joint Editorial
Client: Nike Category: Writing / Single


Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Writing / Single


Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America Category: Writing / Single


Don't Get Sidetracked. Get Setapp.
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Setapp Category: Writing / Series


You Can't Stop Sports (Campaign)
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Writing / Series


We Got You Baby
Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER
Client: Kimberly-Clark/Huggies Category: Writing / Single


Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Writing / Single


Misinformation
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Writing / Single


An Apple Original | ATV+
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Writing / Single


Over Sharing
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Writing / Single


Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + a52
Client: Nike Category: Writing / Single


Award:
2021 Moving Image Craft Silver Pencil
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Writing / Single
Annual ID:
OS_MI21_007S

Award:
2021 Moving Image Craft Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Google / United Nations / Tribeca Enterprises
Title:
Life Below Water
Category:
Writing / Single
Annual ID:
OS_MI21_008S

Award:
2021 Moving Image Craft Silver Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + a52 + Joint Editorial
Client:
Nike
Title:
You Can't Stop Us
Category:
Writing / Single
Annual ID:
OS_MI21_009S

Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Born In Quarantine
Category:
Writing / Single
Annual ID:
OS_MI21_010B

Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Writing / Single
Annual ID:
OS_MI21_011B

Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Setapp
Title:
Don't Get Sidetracked. Get Setapp.
Category:
Writing / Series
Annual ID:
OS_MI21_061M

Award:
2021 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
You Can't Stop Sports (Campaign)
Category:
Writing / Series
Annual ID:
OS_MI21_062M

Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Survive
Category:
Writing / Single
Annual ID:
OS_MI21_053M

Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Writing / Single
Annual ID:
OS_MI21_054M

Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + The New York Times
Client:
The New York Times
Title:
Life Needs Truth
Category:
Writing / Single
Annual ID:
OS_MI21_055M

Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + The New York Times
Client:
The New York Times
Title:
Misinformation
Category:
Writing / Single
Annual ID:
OS_MI21_056M

Award:
2021 Moving Image Craft Merit Award
Agency:
SMUGGLER + Apple
Client:
Apple
Title:
The whole working-from-home thing
Category:
Writing / Single
Annual ID:
OS_MI21_057M

Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
An Apple Original | ATV+
Category:
Writing / Single
Annual ID:
OS_MI21_058M

Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Over Sharing
Category:
Writing / Single
Annual ID:
OS_MI21_059M
