The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Physical Product
Colors of the World
Agency: Crayola + dentsumcgarrybowen / New York
Client: Crayola Category: Physical Product
Light for Hope
Agency: Energy BBDO / Chicago + Flare Chicago / Chicago
Client: SC Johnson, Baygon Category: Physical Product
The ‘Design For Everyone’ Campaign
Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client: Royal National Institute of Blind People (RNIB) Category: Physical Product
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil Category: Physical Product
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART Category: Physical Product
The Safe Training Jersey
Agency: Havas Sports & Entertainment / Puteaux + GMF / Paris
Client: GMF Category: Physical Product
Living Radars
Agency: lg2 / Québec + Touché! + BLVD
Client: Société de l'assurance automobile du Québec Category: Physical Product
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Physical Product
Award:
2021 IP & Products Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Physical Product
Annual ID:
OS_IP21_001G
Award:
2021 IP & Products Silver Pencil
Agency:
Crayola + dentsumcgarrybowen / New York
Client:
Crayola
Title:
Colors of the World
Category:
Physical Product
Annual ID:
OS_IP21_002S
Award:
2021 IP & Products Bronze Pencil
Agency:
Energy BBDO / Chicago + Flare Chicago / Chicago
Client:
SC Johnson, Baygon
Title:
Light for Hope
Category:
Physical Product
Annual ID:
OS_IP21_003B
Award:
2021 IP & Products Bronze Pencil
Agency:
The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client:
Royal National Institute of Blind People (RNIB)
Title:
The ‘Design For Everyone’ Campaign
Category:
Physical Product
Annual ID:
OS_IP21_004B
Award:
2021 IP & Products Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Global
Title:
Cows' Menu
Category:
Physical Product
Annual ID:
OS_IP21_005B
Award:
2021 IP & Products Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Physical Product
Annual ID:
OS_IP21_011M
Award:
2021 IP & Products Merit Award
Agency:
BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Physical Product
Annual ID:
OS_IP21_012M
Award:
2021 IP & Products Merit Award
Agency:
Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client:
EMART
Title:
LIGHT SAVER
Category:
Physical Product
Annual ID:
OS_IP21_013M
Award:
2021 IP & Products Merit Award
Agency:
Google LLC / Mountain View
Client:
Google LLC
Title:
Nest Thermostat
Category:
Physical Product
Annual ID:
OS_IP21_014M
Award:
2021 IP & Products Merit Award
Agency:
Google LLC / Mountain View
Client:
Google LLC
Title:
Pixel Buds
Category:
Physical Product
Annual ID:
OS_IP21_015M
Award:
2021 IP & Products Merit Award
Agency:
Havas Sports & Entertainment / Puteaux + GMF / Paris
Client:
GMF
Title:
The Safe Training Jersey
Category:
Physical Product
Annual ID:
OS_IP21_016M
Award:
2021 IP & Products Merit Award
Agency:
INNOCEAN / Seoul
Client:
PARACOSM STUDIO
Title:
AIR PADDING
Category:
Physical Product
Annual ID:
OS_IP21_017M
Award:
2021 IP & Products Merit Award
Agency:
lg2 / Québec + Touché! + BLVD
Client:
Société de l'assurance automobile du Québec
Title:
Living Radars
Category:
Physical Product
Annual ID:
OS_IP21_018M
Award:
2021 IP & Products Merit Award
Agency:
LIFULL / Tokyo
Client:
LIFULL
Title:
Bamboo Sweets
Category:
Physical Product
Annual ID:
OS_IP21_019M