The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Promotional Items / Physical Products
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong
Client: Pizza Hut Category: Promotional Items / Physical Products
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Promotional Items / Physical Products
Rising Time
Agency: 72andSunny / New York
Client: Church & Dwight / Trojan Brand Condoms Category: Promotional Items / Booklets / Books / Brochures
24 Hour Ad
Agency: The Bloc / New York
Client: Tribute Category: Promotional Items / Booklets / Books / Brochures
Give for good
Agency: BETC / Paris + General Pop / Paris
Client: Lacoste Category: Promotional Items / Physical Products
HOPE TAPE
Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client: Korean National Police Agency Category: Promotional Items / Physical Products
LEGO News Rebuilt
Agency: Havas Middle East / Dubai
Client: LEGO Saudi Stores Category: Promotional Items / Booklets / Books / Brochures
The Secret Lives of Animals
Agency: the community / Miami
Client: PETA Category: Promotional Items / Booklets / Books / Brochures
Cheetos® Bon Appé-Cheetos® Cookbook
Agency: The Marketing Arm / Dallas + Ketchum / New York + OMD / New York + VaynerMedia / New York
Client: Frito-Lay North America - Cheetos Brand Category: Promotional Items / Booklets / Books / Brochures
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Promotional Items / Physical Products
The Original Pan Weighted Blanket
Agency: GSD&M / Austin
Client: Pizza Hut Category: Promotional Items / Physical Products
SUPERWEAR
Agency: HEREZIE / PARIS + BANDITS PRODUCTION / PARIS + GLITCH / PARIS
Client: AMAZON PRIME VIDEO Category: Promotional Items / Physical Products
Out Now
Agency: Leo Burnett / Australia
Client: Bonds Category: Promotional Items / Physical Products
Award:
2021 Print Gold Pencil
Agency:
Saatchi & Saatchi / Australia + Herd MSL / Australia
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_014G
Award:
2021 Print Silver Pencil
Agency:
Ogilvy / Hong Kong
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_015S
Award:
2021 Print Silver Pencil
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_016S
Award:
2021 Print Bronze Pencil
Agency:
72andSunny / New York
Client:
Church & Dwight / Trojan Brand Condoms
Title:
Rising Time
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS_PT21_012B
Award:
2021 Print Bronze Pencil
Agency:
The Bloc / New York
Client:
Tribute
Title:
24 Hour Ad
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS_PT21_013B
Award:
2021 Print Bronze Pencil
Agency:
BETC / Paris + General Pop / Paris
Client:
Lacoste
Title:
Give for good
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_017B
Award:
2021 Print Bronze Pencil
Agency:
Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client:
Korean National Police Agency
Title:
HOPE TAPE
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_018B
Award:
2021 Print Merit Award
Agency:
Havas Middle East / Dubai
Client:
LEGO Saudi Stores
Title:
LEGO News Rebuilt
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS_PT21_049M
Award:
2021 Print Merit Award
Agency:
the community / Miami
Client:
PETA
Title:
The Secret Lives of Animals
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS_PT21_050M
Award:
2021 Print Merit Award
Agency:
The Marketing Arm / Dallas + Ketchum / New York + OMD / New York + VaynerMedia / New York
Client:
Frito-Lay North America - Cheetos Brand
Title:
Cheetos® Bon Appé-Cheetos® Cookbook
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS_PT21_051M
Award:
2021 Print Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_052M
Award:
2021 Print Merit Award
Agency:
GSD&M / Austin
Client:
Pizza Hut
Title:
The Original Pan Weighted Blanket
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_053M
Award:
2021 Print Merit Award
Agency:
HEREZIE / PARIS + BANDITS PRODUCTION / PARIS + GLITCH / PARIS
Client:
AMAZON PRIME VIDEO
Title:
SUPERWEAR
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_054M