The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: Best of IP & Products
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: Digital Product / In-Market
WATERLIGHT
Agency: Wunderman Thompson / Bogota
Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in IP & Products
Pinatex
Agency: L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam Category: Physical Product / In-Market
WATERLIGHT
Agency: Wunderman Thompson / Bogota
Client: E-DINA ENERGY Category: Physical Product / In-Market
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: Innovation & Transformation / Innovation in IP & Products
Soulfuel™️ Safe Lamp™️
Agency: Joe Public United / Johannesburg
Client: Chicken Licken Category: Innovation & Transformation / Innovation in IP & Products
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Physical Product / In-Market
Soulfuel™️ Safe Lamp™️
Agency: Joe Public United / Johannesburg
Client: Chicken Licken Category: Physical Product / Promotional
Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever Category: Physical Product / Promotional
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Digital Product / Promotional
One House To Save Many
Agency: Leo Burnett Australia / Sydney + The Glue Society / Sydney + Revolver / Sydney
Client: Suncorp Brand Category: Experimental / Internal Projects / R&D
Repurposeful Instructions
Agency: Rethink + IKEA
Client: IKEA Canada Category: Integrated Digital & Physical Product / In-Market
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: Digital Product / Promotional
TIM Conscious Keyboard
Agency: BETC HAVAS / São Paulo + TIM Br / Rio de Janeiro
Client: TIM Br Category: Digital Product / Promotional
The People’s Prototype
Agency: Cheil China / Beijing
Client: Volkswagen Category: Experimental / Internal Projects / R&D
Project Huey
Agency: Google Brand Studio APAC / Sydney + Signality / Stockholm + Stab Mag / Byron Bay + R/GA / Sydney
Client: Google Category: Experimental / Internal Projects / R&D
Camouflage Against the Machines
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client: UNLABELED, NEXUSVII. Category: Physical Product / In-Market
Hydrogen Garbage Truck
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul
Client: Hyundai Motor Group Category: Physical Product / In-Market
Quaker Qrece
Agency: AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires
Client: Pepsico Category: Physical Product / Promotional
#ShowUsEqual
Agency: Kolle Rebbe / Hamburg + German Olympic Sports Confederation / Frankfurt/Main
Client: German Olympic Sports Confederation Category: Physical Product / Promotional
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Physical Product / Promotional
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Physical Product / Promotional
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux Category: Integrated Digital & Physical Product / Promotional
Hugs
Agency: FCB / Chicago + m ss ng p eces / New York + Picture North / Chicago + Lord + Thomas / Chicago
Client: Cox Communications Category: Integrated Digital & Physical Product / Promotional
Little Big e-Motion
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul
Client: Hyundai Motor Group Category: Integrated Digital & Physical Product / Promotional
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Integrated Digital & Physical Product / Promotional
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION Category: Innovation & Transformation / Innovation in Lockdown
Award:
2022 IP & Products Best of Discipline Pencil
Agency:
Google + Google Devices & Services Creative Team
Client:
Google
Title:
Real Tone
Category:
Best of IP & Products
Annual ID:
OS22_IP001G
Award:
2022 IP & Products Gold Pencil
Agency:
Google + Google Devices & Services Creative Team
Client:
Google
Title:
Real Tone
Category:
Digital Product / In-Market
Annual ID:
OS22_IP001G
Award:
2022 IP & Products Gold Pencil
Agency:
Wunderman Thompson / Bogota
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Innovation & Transformation / Innovation in IP & Products
Annual ID:
OS22_IP004G
Award:
2022 IP & Products Gold Pencil
Agency:
L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Physical Product / In-Market
Annual ID:
OS22_IP002G
Award:
2022 IP & Products Gold Pencil
Agency:
Wunderman Thompson / Bogota
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Physical Product / In-Market
Annual ID:
OS22_IP003G
Award:
2022 IP & Products Silver Pencil
Agency:
Google + Google Devices & Services Creative Team
Client:
Google
Title:
Real Tone
Category:
Innovation & Transformation / Innovation in IP & Products
Annual ID:
OS22_IP008S
Award:
2022 IP & Products Silver Pencil
Agency:
Joe Public United / Johannesburg
Client:
Chicken Licken
Title:
Soulfuel™️ Safe Lamp™️
Category:
Innovation & Transformation / Innovation in IP & Products
Annual ID:
OS22_IP009S
Award:
2022 IP & Products Silver Pencil
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Physical Product / In-Market
Annual ID:
OS22_IP007S
Award:
2022 IP & Products Silver Pencil
Agency:
Joe Public United / Johannesburg
Client:
Chicken Licken
Title:
Soulfuel™️ Safe Lamp™️
Category:
Physical Product / Promotional
Annual ID:
OS22_IP005S
Award:
2022 IP & Products Silver Pencil
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Physical Product / Promotional
Annual ID:
OS22_IP006S
Award:
2022 IP & Products Bronze Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Digital Product / Promotional
Annual ID:
OS22_IP010B
Award:
2022 IP & Products Bronze Pencil
Agency:
Leo Burnett Australia / Sydney + The Glue Society / Sydney + Revolver / Sydney
Client:
Suncorp Brand
Title:
One House To Save Many
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS22_IP012B
Award:
2022 IP & Products Bronze Pencil
Agency:
Rethink + IKEA
Client:
IKEA Canada
Title:
Repurposeful Instructions
Category:
Integrated Digital & Physical Product / In-Market
Annual ID:
OS22_IP011B
Award:
2022 IP & Products Merit Award
Agency:
Anorak / NoA / Oslo
Client:
SATS
Title:
Walk&Talk
Category:
Digital Product / In-Market
Annual ID:
OS22_IP023M
Award:
2022 IP & Products Merit Award
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Digital Product / Promotional
Annual ID:
OS22_IP021M
Award:
2022 IP & Products Merit Award
Agency:
BETC HAVAS / São Paulo + TIM Br / Rio de Janeiro
Client:
TIM Br
Title:
TIM Conscious Keyboard
Category:
Digital Product / Promotional
Annual ID:
OS22_IP022M
Award:
2022 IP & Products Merit Award
Agency:
Cheil China / Beijing
Client:
Volkswagen
Title:
The People’s Prototype
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS22_IP028M
Award:
2022 IP & Products Merit Award
Agency:
Google Brand Studio APAC / Sydney + Signality / Stockholm + Stab Mag / Byron Bay + R/GA / Sydney
Client:
Google
Title:
Project Huey
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS22_IP029M
Award:
2022 IP & Products Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
McDonald's
Title:
EatQual
Category:
Physical Product / In-Market
Annual ID:
OS22_IP017M
Award:
2022 IP & Products Merit Award
Agency:
DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client:
UNLABELED, NEXUSVII.
Title:
Camouflage Against the Machines
Category:
Physical Product / In-Market
Annual ID:
OS22_IP018M
Award:
2022 IP & Products Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul
Client:
Hyundai Motor Group
Title:
Hydrogen Garbage Truck
Category:
Physical Product / In-Market
Annual ID:
OS22_IP019M
Award:
2022 IP & Products Merit Award
Agency:
LIFULL / Tokyo
Client:
LIFULL
Title:
ECOLATE
Category:
Physical Product / In-Market
Annual ID:
OS22_IP020M
Award:
2022 IP & Products Merit Award
Agency:
AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires
Client:
Pepsico
Title:
Quaker Qrece
Category:
Physical Product / Promotional
Annual ID:
OS22_IP013M
Award:
2022 IP & Products Merit Award
Agency:
Kolle Rebbe / Hamburg + German Olympic Sports Confederation / Frankfurt/Main
Client:
German Olympic Sports Confederation
Title:
#ShowUsEqual
Category:
Physical Product / Promotional
Annual ID:
OS22_IP014M
Award:
2022 IP & Products Merit Award
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Physical Product / Promotional
Annual ID:
OS22_IP015M
Award:
2022 IP & Products Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Physical Product / Promotional
Annual ID:
OS22_IP016M
Award:
2022 IP & Products Merit Award
Agency:
Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Integrated Digital & Physical Product / Promotional
Annual ID:
OS22_IP024M
Award:
2022 IP & Products Merit Award
Agency:
FCB / Chicago + m ss ng p eces / New York + Picture North / Chicago + Lord + Thomas / Chicago
Client:
Cox Communications
Title:
Hugs
Category:
Integrated Digital & Physical Product / Promotional
Annual ID:
OS22_IP025M
Award:
2022 IP & Products Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motor Group / Seoul
Client:
Hyundai Motor Group
Title:
Little Big e-Motion
Category:
Integrated Digital & Physical Product / Promotional
Annual ID:
OS22_IP026M
Award:
2022 IP & Products Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Integrated Digital & Physical Product / Promotional
Annual ID:
OS22_IP027M