The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Real Tone Agency: Google + Google Devices & Services Creative Team Client: Google Category: Best of IP & Products
Pinatex Agency: L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Physical Product / In-Market
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Physical Product / In-Market
Real Tone Agency: Google + Google Devices & Services Creative Team Client: Google Category: Digital Product / In-Market
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in IP & Products
Soulfuel™️ Safe Lamp™️ Agency: Joe Public United / Johannesburg Client: Chicken Licken Category: Physical Product / Promotional
Degree Inclusive Agency: Wunderman Thompson Argentina Client: Unilever Category: Physical Product / Promotional
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Physical Product / In-Market
Real Tone Agency: Google + Google Devices & Services Creative Team Client: Google Category: Innovation & Transformation / Innovation in IP & Products
Soulfuel™️ Safe Lamp™️ Agency: Joe Public United / Johannesburg Client: Chicken Licken Category: Innovation & Transformation / Innovation in IP & Products
Repurposeful Instructions Agency: Rethink + IKEA Client: IKEA Canada Category: Integrated Digital & Physical Product / In-Market
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Digital Product / Promotional
One House To Save Many Agency: Leo Burnett Australia / Sydney + The Glue Society / Sydney + Revolver / Sydney Client: Suncorp Brand Category: Experimental / Internal Projects / R&D
Quaker Qrece Agency: AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires Client: Pepsico Category: Physical Product / Promotional
#ShowUsEqual Agency: Kolle Rebbe / Hamburg + German Olympic Sports Confederation / Frankfurt/Main Client: German Olympic Sports Confederation Category: Physical Product / Promotional
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Physical Product / Promotional
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Physical Product / Promotional
Hi Toilet Agency: TBWA\HAKUHODO Inc. / Tokyo Client: THE NIPPON FOUNDATION Category: Innovation & Transformation / Innovation in Lockdown
Samsung FastFrame Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol Client: Samsung Electronics Benelux Category: Integrated Digital & Physical Product / Promotional
Hugs Agency: FCB / Chicago + m ss ng p eces / New York + Picture North / Chicago + Lord + Thomas / Chicago Client: Cox Communications Category: Integrated Digital & Physical Product / Promotional
Little Big e-Motion Agency: Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul Client: Hyundai Motor Group Category: Integrated Digital & Physical Product / Promotional
Green Screen Shirt Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto Client: Harry Rosen Category: Integrated Digital & Physical Product / Promotional
EatQual Agency: DDB Mudra Group / Mumbai Client: McDonald's Category: Physical Product / In-Market
Camouflage Against the Machines Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo Client: UNLABELED, NEXUSVII. Category: Physical Product / In-Market
Hydrogen Garbage Truck Agency: Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul Client: Hyundai Motor Group Category: Physical Product / In-Market
ECOLATE Agency: LIFULL / Tokyo + Whosecacao / Tokyo + Social kitchen TORANOMON / Tokyo + peak / Tokyo Client: LIFULL Category: Physical Product / In-Market
Walk&Talk Agency: Anorak / NoA / Oslo Client: SATS Category: Digital Product / In-Market
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Digital Product / Promotional
TIM Conscious Keyboard Agency: BETC HAVAS / São Paulo + TIM Br / Rio de Janeiro Client: TIM Br Category: Digital Product / Promotional
The People’s Prototype Agency: Cheil China / Beijing Client: Volkswagen Category: Experimental / Internal Projects / R&D
Project Huey Agency: Google Brand Studio APAC / Sydney + Signality / Stockholm + Stab Mag / Byron Bay + R/GA / Sydney Client: Google Category: Experimental / Internal Projects / R&D

2022 IP & Products Best of Discipline Pencil

Google + Google Devices & Services Creative Team

Google

Real Tone

Best of IP & Products

OS22_IP001G

2022 IP & Products Gold Pencil

L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York

Dole Sunshine Company + Ananas Anam

Pinatex

Physical Product / In-Market

OS22_IP002G

2022 IP & Products Gold Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Physical Product / In-Market

OS22_IP003G

2022 IP & Products Gold Pencil

Google + Google Devices & Services Creative Team

Google

Real Tone

Digital Product / In-Market

OS22_IP001G

2022 IP & Products Gold Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Innovation & Transformation / Innovation in IP & Products

OS22_IP004G

2022 IP & Products Silver Pencil

Joe Public United / Johannesburg

Chicken Licken

Soulfuel™️ Safe Lamp™️

Physical Product / Promotional

OS22_IP005S

2022 IP & Products Silver Pencil

Wunderman Thompson Argentina

Unilever

Degree Inclusive

Physical Product / Promotional

OS22_IP006S

2022 IP & Products Silver Pencil

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Physical Product / In-Market

OS22_IP007S

2022 IP & Products Silver Pencil

Google + Google Devices & Services Creative Team

Google

Real Tone

Innovation & Transformation / Innovation in IP & Products

OS22_IP008S

2022 IP & Products Silver Pencil

Joe Public United / Johannesburg

Chicken Licken

Soulfuel™️ Safe Lamp™️

Innovation & Transformation / Innovation in IP & Products

OS22_IP009S

2022 IP & Products Bronze Pencil

Rethink + IKEA

IKEA Canada

Repurposeful Instructions

Integrated Digital & Physical Product / In-Market

OS22_IP011B

2022 IP & Products Bronze Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Digital Product / Promotional

OS22_IP010B

2022 IP & Products Bronze Pencil

Leo Burnett Australia / Sydney + The Glue Society / Sydney + Revolver / Sydney

Suncorp Brand

One House To Save Many

Experimental / Internal Projects / R&D

OS22_IP012B

2022 IP & Products Merit Award

AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires

Pepsico

Quaker Qrece

Physical Product / Promotional

OS22_IP013M

2022 IP & Products Merit Award

Kolle Rebbe / Hamburg + German Olympic Sports Confederation / Frankfurt/Main

German Olympic Sports Confederation

#ShowUsEqual

Physical Product / Promotional

OS22_IP014M

2022 IP & Products Merit Award

the community / Miami + OREO / New York

OREO

OREO Thins Protection Program

Physical Product / Promotional

OS22_IP015M

2022 IP & Products Merit Award

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Physical Product / Promotional

OS22_IP016M

2022 IP & Products Merit Award

TBWA\HAKUHODO Inc. / Tokyo

THE NIPPON FOUNDATION

Hi Toilet

Innovation & Transformation / Innovation in Lockdown

OS22_IP030M

2022 IP & Products Merit Award

Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol

Samsung Electronics Benelux

Samsung FastFrame

Integrated Digital & Physical Product / Promotional

OS22_IP024M

2022 IP & Products Merit Award

FCB / Chicago + m ss ng p eces / New York + Picture North / Chicago + Lord + Thomas / Chicago

Cox Communications

Hugs

Integrated Digital & Physical Product / Promotional

OS22_IP025M

2022 IP & Products Merit Award

Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul

Hyundai Motor Group

Little Big e-Motion

Integrated Digital & Physical Product / Promotional

OS22_IP026M

2022 IP & Products Merit Award

Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto

Harry Rosen

Green Screen Shirt

Integrated Digital & Physical Product / Promotional

OS22_IP027M

2022 IP & Products Merit Award

DDB Mudra Group / Mumbai

McDonald's

EatQual

Physical Product / In-Market

OS22_IP017M

2022 IP & Products Merit Award

DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo

UNLABELED, NEXUSVII.

Camouflage Against the Machines

Physical Product / In-Market

OS22_IP018M

2022 IP & Products Merit Award

Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul

Hyundai Motor Group

Hydrogen Garbage Truck

Physical Product / In-Market

OS22_IP019M

2022 IP & Products Merit Award

LIFULL / Tokyo + Whosecacao / Tokyo + Social kitchen TORANOMON / Tokyo + peak / Tokyo

LIFULL

ECOLATE

Physical Product / In-Market

OS22_IP020M

2022 IP & Products Merit Award

Anorak / NoA / Oslo

SATS

Walk&Talk

Digital Product / In-Market

OS22_IP023M

2022 IP & Products Merit Award

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Digital Product / Promotional

OS22_IP021M

2022 IP & Products Merit Award

BETC HAVAS / São Paulo + TIM Br / Rio de Janeiro

TIM Br

TIM Conscious Keyboard

Digital Product / Promotional

OS22_IP022M

2022 IP & Products Merit Award

Cheil China / Beijing

Volkswagen

The People’s Prototype

Experimental / Internal Projects / R&D

OS22_IP028M

2022 IP & Products Merit Award

Google Brand Studio APAC / Sydney + Signality / Stockholm + Stab Mag / Byron Bay + R/GA / Sydney

Google

Project Huey

Experimental / Internal Projects / R&D

OS22_IP029M

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