The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Agency Rankings
- Independent Agency
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- Brand
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- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
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Award
Agency
Client
Title
Category
Annual ID
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Best of Out of Home
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Craft / Art Direction
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Art Direction
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Craft / Writing
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Experiential & Installations / Brand Installations
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français Category: Billboards & Transit / Series
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Photography
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove Category: Billboards & Transit / Dynamic Billboards & Transit
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français Category: Craft / Illustration
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Experiential & Installations / Experiential & Immersive
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Experiential & Installations / Experiential & Immersive
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Experiential & Installations / Experiential & Immersive
Uber Heetch
Agency: Marcel / Paris
Client: Heetch Category: Innovation & Transformation / Innovation in Out of Home
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Liquid Billboard
Agency: Havas Middle East / Dubai + Jack Morton / Dubai
Client: adidas Category: Experiential & Installations / Brand Installations
Millboard
Agency: Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin
Client: Mercedes-Benz Category: Experiential & Installations / Brand Installations
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Billboards & Transit / Series
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway Category: Billboards & Transit / Dynamic Billboards & Transit
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Out of Home
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
The Homeless Bank Account
Agency: Wunderman Thompson / London
Client: HSBC UK Category: Brand Partnerships
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Billboards & Transit / Series
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Craft / Photography
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Billboards & Transit / Dynamic Billboards & Transit
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Innovation & Transformation / Innovation in Out of Home
Taco Moon
Agency: Deutsch LA / Los Angeles + Steelhead / Los Angeles
Client: Taco Bell Category: Innovation & Transformation / Innovation in Out of Home
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Innovation & Transformation / Innovation in Out of Home
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway Category: Innovation & Transformation / Innovation in Out of Home
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Innovation & Transformation / Innovation in Out of Home
Shelter Signboard
Agency: Wunderman Thompson Bangkok
Client: Tra Mongkut Fertilizer Category: Innovation & Transformation / Innovation in Out of Home
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Craft / Art Direction
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet Category: Craft / Art Direction
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Craft / Art Direction
Unity Laces
Agency: Joe Public United / Johannesburg
Client: Converse Category: Craft / Art Direction
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global Category: Craft / Art Direction
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Innovation & Transformation / Innovation in Lockdown
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client: Burger King Category: Craft / Writing
Long copy Billboard
Agency: Oatly Department of Mind Control / Malmö
Client: Oatly Category: Craft / Writing
Guardian 200 Years, a Work in Progress
Agency: OLIVER Agency / London
Client: the Guardian Category: Craft / Writing
Everyday Heroes
Agency: Uncommon Creative Studio / London + LADbible Group
Client: LADBible Group Category: Craft / Writing
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Craft / Printing & Production
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Experiential & Installations / Brand Installations