The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Out of Home
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Billboards & Transit / Dynamic Billboards & Transit
Only keep the best of France Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: Le chocolat des Français Category: Billboards & Transit / Series
Life, Scripted Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago Client: The Chicago International Film Festival Category: Craft / Writing
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Experiential & Installations / Brand Installations
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Photography
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Craft / Art Direction
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Art Direction
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Experiential & Installations / Experiential & Immersive
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Experiential & Installations / Experiential & Immersive
Chicago Not In Chicago Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Experiential & Installations / Experiential & Immersive
Only keep the best of France Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: Le chocolat des Français Category: Craft / Illustration
Fearless Night Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: HandsAway Category: Billboards & Transit / Dynamic Billboards & Transit
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Billboards & Transit / Series
Liquid Billboard Agency: Havas Middle East / Dubai + Jack Morton / Dubai Client: adidas Category: Experiential & Installations / Brand Installations
Millboard Agency: Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin Client: Mercedes-Benz Category: Experiential & Installations / Brand Installations
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Craft / Photography
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Craft / Photography
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Innovation & Transformation / Innovation in Out of Home
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Life, Scripted Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago Client: The Chicago International Film Festival Category: Billboards & Transit / Dynamic Billboards & Transit
Life, Scripted Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago Client: The Chicago International Film Festival Category: Billboards & Transit / Series
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
The Homeless Bank Account Agency: Wunderman Thompson / London Client: HSBC UK Category: Brand Partnerships
The Netflix Marquee Agency: Netflix Client: Netflix Category: Craft / Writing
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Craft / Photography
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Out of Home
Better With Pepsi - Burger King Print Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: P.O.P. & In-Store / Single
Better With Pepsi - McDonald's Print Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: P.O.P. & In-Store / Single
Better With Pepsi - Wendy's Print Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: P.O.P. & In-Store / Single
MLKonMLK Agency: Lenovo / Morrisville Client: Lenovo Category: Innovation & Transformation / Innovation in Lockdown
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Billboards & Transit / Dynamic Billboards & Transit
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Craft / Use of Technology
The Bigger Crash Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano Client: Hyundai Global Category: Billboards & Transit / Series
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Billboards & Transit / Series
Smile always find a way Agency: VMLY&R / Paris + Red Fuse / Paris Client: Colgate Palmolive Category: Billboards & Transit / Series
OREO x Pokémon Agency: 360i / New York + OREO + Media.Monks Client: OREO Category: Brand Partnerships
Recolour the Rainbow Agency: adam&eveDDB / London + Queer Britain / London + Switchboard / London + Gay Times / London Client: Skittles Category: Brand Partnerships
Shopping - Shop Small Murals Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York Client: Google Category: Brand Partnerships
OREO x Pokémon Agency: 360i / New York + OREO + Media.Monks Client: OREO Category: Craft / Printing & Production
Even More Confusing Times Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid Client: Burger King Category: Craft / Writing
Long copy Billboard Agency: Oatly Department of Mind Control / Malmö Client: Oatly Category: Craft / Writing
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Craft / Writing
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Craft / Writing
Guardian 200 Years, a Work in Progress Agency: OLIVER Agency / London Client: the Guardian Category: Craft / Writing
Everyday Heroes Agency: Uncommon Creative Studio / London + LADbible Group Client: LADBible Group Category: Craft / Writing
Hope Reef Agency: AMV BBDO / London + Framestore / London + weareseventeen / London Client: Mars Pet - Sheba Category: Experiential & Installations / Brand Installations
Signs From Beyond Agency: Commonwealth//McCann / Mexico City Client: General Motors / Chevrolet Category: Experiential & Installations / Brand Installations

2022 Out of Home Best of Discipline Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Best of Out of Home

OS22_OH001G

2022 Out of Home Gold Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Innovation & Transformation / Innovation in Lockdown

OS22_OH012G

2022 Out of Home Gold Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Innovation & Transformation / Innovation in Lockdown

OS22_OH013G

2022 Out of Home Gold Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Billboards & Transit / Dynamic Billboards & Transit

OS22_OH003G

2022 Out of Home Gold Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

Le chocolat des Français

Only keep the best of France

Billboards & Transit / Series

OS22_OH002G

2022 Out of Home Gold Pencil

Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago

The Chicago International Film Festival

Life, Scripted

Craft / Writing

OS22_OH009G

2022 Out of Home Gold Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Experiential & Installations / Brand Installations

OS22_OH004G

2022 Out of Home Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Photography

OS22_OH011G

2022 Out of Home Gold Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Craft / Art Direction

OS22_OH007G

2022 Out of Home Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Art Direction

OS22_OH008G

2022 Out of Home Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Experiential & Installations / Experiential & Immersive

OS22_OH001G

2022 Out of Home Gold Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Experiential & Installations / Experiential & Immersive

OS22_OH005G

2022 Out of Home Gold Pencil

Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

City of Chicago

Chicago Not In Chicago

Experiential & Installations / Experiential & Immersive

OS22_OH006G

2022 Out of Home Gold Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

Le chocolat des Français

Only keep the best of France

Craft / Illustration

OS22_OH010G

2022 Out of Home Silver Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

HandsAway

Fearless Night

Billboards & Transit / Dynamic Billboards & Transit

OS22_OH015S

2022 Out of Home Silver Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Billboards & Transit / Series

OS22_OH014S

2022 Out of Home Silver Pencil

Havas Middle East / Dubai + Jack Morton / Dubai

adidas

Liquid Billboard

Experiential & Installations / Brand Installations

OS22_OH016S

2022 Out of Home Silver Pencil

Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin

Mercedes-Benz

Millboard

Experiential & Installations / Brand Installations

OS22_OH017S

2022 Out of Home Silver Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Craft / Photography

OS22_OH019S

2022 Out of Home Silver Pencil

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Craft / Photography

OS22_OH020S

2022 Out of Home Silver Pencil

Marcel / Paris

Heetch

Uber Heetch

Innovation & Transformation / Innovation in Out of Home

OS22_OH021S

2022 Out of Home Silver Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Craft / Art Direction

OS22_OH018S

2022 Out of Home Bronze Pencil

Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago

The Chicago International Film Festival

Life, Scripted

Billboards & Transit / Dynamic Billboards & Transit

OS22_OH023B

2022 Out of Home Bronze Pencil

Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago

The Chicago International Film Festival

Life, Scripted

Billboards & Transit / Series

OS22_OH022B

2022 Out of Home Bronze Pencil

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Brand Partnerships

OS22_OH024B

2022 Out of Home Bronze Pencil

Wunderman Thompson / London

HSBC UK

The Homeless Bank Account

Brand Partnerships

OS22_OH025B

2022 Out of Home Bronze Pencil

Netflix

Netflix

The Netflix Marquee

Craft / Writing

OS22_OH026B

2022 Out of Home Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Craft / Photography

OS22_OH027B

2022 Out of Home Bronze Pencil

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Innovation & Transformation / Innovation in Out of Home

OS22_OH028B

2022 Out of Home Merit Award

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi - Burger King Print

P.O.P. & In-Store / Single

OS22_OH029M

2022 Out of Home Merit Award

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi - McDonald's Print

P.O.P. & In-Store / Single

OS22_OH030M

2022 Out of Home Merit Award

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi - Wendy's Print

P.O.P. & In-Store / Single

OS22_OH031M

2022 Out of Home Merit Award

Lenovo / Morrisville

Lenovo

MLKonMLK

Innovation & Transformation / Innovation in Lockdown

OS22_OH081M

2022 Out of Home Merit Award

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Billboards & Transit / Dynamic Billboards & Transit

OS22_OH039M

2022 Out of Home Merit Award

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Craft / Use of Technology

OS22_OH074M

2022 Out of Home Merit Award

Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano

Hyundai Global

The Bigger Crash

Billboards & Transit / Series

OS22_OH036M

2022 Out of Home Merit Award

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Billboards & Transit / Series

OS22_OH037M

2022 Out of Home Merit Award

VMLY&R / Paris + Red Fuse / Paris

Colgate Palmolive

Smile always find a way

Billboards & Transit / Series

OS22_OH038M

2022 Out of Home Merit Award

360i / New York + OREO + Media.Monks

OREO

OREO x Pokémon

Brand Partnerships

OS22_OH049M

2022 Out of Home Merit Award

adam&eveDDB / London + Queer Britain / London + Switchboard / London + Gay Times / London

Skittles

Recolour the Rainbow

Brand Partnerships

OS22_OH050M

2022 Out of Home Merit Award

BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York

Google

Shopping - Shop Small Murals

Brand Partnerships

OS22_OH051M

2022 Out of Home Merit Award

360i / New York + OREO + Media.Monks

OREO

OREO x Pokémon

Craft / Printing & Production

OS22_OH073M

2022 Out of Home Merit Award

DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid

Burger King

Even More Confusing Times

Craft / Writing

OS22_OH058M

2022 Out of Home Merit Award

Oatly Department of Mind Control / Malmö

Oatly

Long copy Billboard

Craft / Writing

OS22_OH059M

2022 Out of Home Merit Award

Ogilvy UK / London

Dove

Reverse Selfie

Craft / Writing

OS22_OH060M

2022 Out of Home Merit Award

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Craft / Writing

OS22_OH061M

2022 Out of Home Merit Award

OLIVER Agency / London

the Guardian

Guardian 200 Years, a Work in Progress

Craft / Writing

OS22_OH062M

2022 Out of Home Merit Award

Uncommon Creative Studio / London + LADbible Group

LADBible Group

Everyday Heroes

Craft / Writing

OS22_OH063M

2022 Out of Home Merit Award

AMV BBDO / London + Framestore / London + weareseventeen / London

Mars Pet - Sheba

Hope Reef

Experiential & Installations / Brand Installations

OS22_OH042M

2022 Out of Home Merit Award

Commonwealth//McCann / Mexico City

General Motors / Chevrolet

Signs From Beyond

Experiential & Installations / Brand Installations

OS22_OH043M

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