The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Best of Print
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Craft / Printing & Production
Only keep the best of France Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: Le chocolat des Français Category: Magazine / Series
Only keep the best of France Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: Le chocolat des Français Category: Posters / Series
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Newspaper / Series
Where are you really from? Agency: Droga5 / New York + Asian American Federation / New York Client: Asian American Federation Category: Craft / Illustration
Only keep the best of France Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: Le chocolat des Français Category: Craft / Illustration
Lil Sugar – Master of Disguise Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo Client: Hip Hop Public Health Category: Promotional Items / Booklets / Books / Brochures
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Innovation & Transformation / Innovation in Print
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Innovation & Transformation / Innovation in Print
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Craft / Photography
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Promotional Items / Physical Products
OUT OF INK Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Craft / Printing & Production
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Magazine / Series
Lil Sugar – Master of Disguise Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo Client: Hip Hop Public Health Category: Craft / Illustration
The Last Possessions Agency: VMLY&R / Dubai + VMLY&R / Amman Client: Save the Children Category: Promotional Items / Booklets / Books / Brochures
Outlaw Runners Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Craft / Photography
Meat? Agency: DAVID / Madrid + LundLund / Stockholm Client: Burger King Category: Craft / Photography
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Craft / Art Direction
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Newspaper / Series
Dr Rick Will See You Now Agency: Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios Client: Progressive Insurance Category: Craft / Writing
Hear My Voice/Escucha mi voz Agency: GSD&M / Austin + Workman Publishing / New York Client: Project Amplify Category: Craft / Writing
13865 black dots and 2 red dots. Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka + Plug Ltd. / Tokyo Client: NAGASAKI SHIMBUNSHA Category: Newspaper / Single
Unity Laces Agency: Joe Public United / Johannesburg Client: Converse Category: Innovation & Transformation / Innovation in Print
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Craft / Photography
Airbag Alive Collection Agency: Ogilvy / Madrid + Hogarth Worldwide / Madrid + The Royal Production Company / Madrid + GradePunk / Madrid Client: DGT Category: Craft / Photography
Travel G-class Agency: Ogilvy / Shanghai + Ogilvy / Beijing + Ars Thanea / New York Client: Mercedes-Benz Category: Craft / Photography
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Craft / Photography
The world deserve witnesses Agency: TBWA\Paris / Boulogne-Billancourt Client: Leica Category: Craft / Photography
Smile always find a way Agency: VMLY&R / Paris + Red Fuse / Paris Client: Colgate Palmolive Category: Craft / Photography
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Craft / Art Direction
Marvin Gaye 50th Anniversary Agency: Commonwealth//McCann / Detroit Client: Motown Museum Category: Craft / Art Direction
SAVE GUNKANJIMA Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Universal Workers Category: Craft / Art Direction
Book of Limbo Agency: Howatson+Company / Sydney + OMD Media + Clemenger PR Australia + Collider / Sydney Client: Belong Category: Craft / Art Direction
Unity Laces Agency: Joe Public United / Johannesburg Client: Converse Category: Craft / Art Direction
The Bigger Crash Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano Client: Hyundai Global Category: Craft / Art Direction
MINImalism Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Craft / Art Direction
When art has to move. Agency: Ruf Lanz / Zurich Client: Welti-Furrer Fine Art Transport Category: B2B / Trade Publication
Malnutrition Facts Agency: L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York Client: Dole Sunshine Company Category: Posters / Single
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Promotional Items / Physical Products
Letters to the Future Agency: Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City Client: 4PS Corporation Category: Craft / Printing & Production
The Bigger Crash Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano Client: Hyundai Global Category: Magazine / Series
The most epic seafaring legend ever told Agency: Leo Burnett / Madrid Client: PROCTER&GAMBLE / OLD SPICE Category: Magazine / Series
The world deserve witnesses Agency: TBWA\Paris / Boulogne-Billancourt Client: Leica Category: Magazine / Series
Animated interactive box Agency: Xi'an Gaopeng / Xi'an Client: LI MING ZHI YAN Category: Craft / Typography
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Posters / Series
HerShe 2021 Agency: BETC HAVAS / São Paulo + HERSHEY’s Br / São Paulo Client: Hershey's Br Category: Posters / Series
FLIP TO SPACE Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: ALE Co., Ltd. Category: Posters / Series
Where are you really from? Agency: Droga5 / New York + Asian American Federation / New York Client: Asian American Federation Category: Posters / Series
Life, Scripted Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago Client: The Chicago International Film Festival Category: Posters / Series

2022 Print Best of Discipline Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Best of Print

OS22_PT001G

2022 Print Gold Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Craft / Printing & Production

OS22_PT001G

2022 Print Gold Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

Le chocolat des Français

Only keep the best of France

Magazine / Series

OS22_PT003G

2022 Print Gold Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

Le chocolat des Français

Only keep the best of France

Posters / Series

OS22_PT004G

2022 Print Gold Pencil

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Newspaper / Series

OS22_PT002G

2022 Print Gold Pencil

Droga5 / New York + Asian American Federation / New York

Asian American Federation

Where are you really from?

Craft / Illustration

OS22_PT006G

2022 Print Gold Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

Le chocolat des Français

Only keep the best of France

Craft / Illustration

OS22_PT007G

2022 Print Gold Pencil

Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo

Hip Hop Public Health

Lil Sugar – Master of Disguise

Promotional Items / Booklets / Books / Brochures

OS22_PT005G

2022 Print Gold Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Innovation & Transformation / Innovation in Print

OS22_PT008G

2022 Print Gold Pencil

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Innovation & Transformation / Innovation in Print

OS22_PT009G

2022 Print Silver Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Craft / Photography

OS22_PT014S

2022 Print Silver Pencil

Marcel / Paris

Heetch

Uber Heetch

Promotional Items / Physical Products

OS22_PT012S

2022 Print Silver Pencil

Diario La Prensa / Managua + TBWA Nicaragua / Managua

Diario LA PRENSA

OUT OF INK

Craft / Printing & Production

OS22_PT015S

2022 Print Silver Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Magazine / Series

OS22_PT010S

2022 Print Silver Pencil

Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo

Hip Hop Public Health

Lil Sugar – Master of Disguise

Craft / Illustration

OS22_PT013S

2022 Print Silver Pencil

VMLY&R / Dubai + VMLY&R / Amman

Save the Children

The Last Possessions

Promotional Items / Booklets / Books / Brochures

OS22_PT011S

2022 Print Bronze Pencil

BETC / Paris + GUM / Paris + Soldats Films / Paris

Distance

Outlaw Runners

Craft / Photography

OS22_PT021B

2022 Print Bronze Pencil

DAVID / Madrid + LundLund / Stockholm

Burger King

Meat?

Craft / Photography

OS22_PT022B

2022 Print Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Craft / Art Direction

OS22_PT018B

2022 Print Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Newspaper / Series

OS22_PT017B

2022 Print Bronze Pencil

Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios

Progressive Insurance

Dr Rick Will See You Now

Craft / Writing

OS22_PT019B

2022 Print Bronze Pencil

GSD&M / Austin + Workman Publishing / New York

Project Amplify

Hear My Voice/Escucha mi voz

Craft / Writing

OS22_PT020B

2022 Print Bronze Pencil

DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka + Plug Ltd. / Tokyo

NAGASAKI SHIMBUNSHA

13865 black dots and 2 red dots.

Newspaper / Single

OS22_PT016B

2022 Print Bronze Pencil

Joe Public United / Johannesburg

Converse

Unity Laces

Innovation & Transformation / Innovation in Print

OS22_PT023B

2022 Print Merit Award

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Craft / Photography

OS22_PT058M

2022 Print Merit Award

Ogilvy / Madrid + Hogarth Worldwide / Madrid + The Royal Production Company / Madrid + GradePunk / Madrid

DGT

Airbag Alive Collection

Craft / Photography

OS22_PT059M

2022 Print Merit Award

Ogilvy / Shanghai + Ogilvy / Beijing + Ars Thanea / New York

Mercedes-Benz

Travel G-class

Craft / Photography

OS22_PT060M

2022 Print Merit Award

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Craft / Photography

OS22_PT061M

2022 Print Merit Award

TBWA\Paris / Boulogne-Billancourt

Leica

The world deserve witnesses

Craft / Photography

OS22_PT062M

2022 Print Merit Award

VMLY&R / Paris + Red Fuse / Paris

Colgate Palmolive

Smile always find a way

Craft / Photography

OS22_PT063M

2022 Print Merit Award

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Craft / Art Direction

OS22_PT044M

2022 Print Merit Award

Commonwealth//McCann / Detroit

Motown Museum

Marvin Gaye 50th Anniversary

Craft / Art Direction

OS22_PT045M

2022 Print Merit Award

DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo

Universal Workers

SAVE GUNKANJIMA

Craft / Art Direction

OS22_PT046M

2022 Print Merit Award

Howatson+Company / Sydney + OMD Media + Clemenger PR Australia + Collider / Sydney

Belong

Book of Limbo

Craft / Art Direction

OS22_PT047M

2022 Print Merit Award

Joe Public United / Johannesburg

Converse

Unity Laces

Craft / Art Direction

OS22_PT048M

2022 Print Merit Award

Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano

Hyundai Global

The Bigger Crash

Craft / Art Direction

OS22_PT049M

2022 Print Merit Award

SERVICEPLAN GERMANY / Munich

MINI

MINImalism

Craft / Art Direction

OS22_PT050M

2022 Print Merit Award

Ruf Lanz / Zurich

Welti-Furrer Fine Art Transport

When art has to move.

B2B / Trade Publication

OS22_PT033M

2022 Print Merit Award

L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York

Dole Sunshine Company

Malnutrition Facts

Posters / Single

OS22_PT034M

2022 Print Merit Award

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Promotional Items / Physical Products

OS22_PT043M

2022 Print Merit Award

Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City

4PS Corporation

Letters to the Future

Craft / Printing & Production

OS22_PT065M

2022 Print Merit Award

Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano

Hyundai Global

The Bigger Crash

Magazine / Series

OS22_PT030M

2022 Print Merit Award

Leo Burnett / Madrid

PROCTER&GAMBLE / OLD SPICE

The most epic seafaring legend ever told

Magazine / Series

OS22_PT031M

2022 Print Merit Award

TBWA\Paris / Boulogne-Billancourt

Leica

The world deserve witnesses

Magazine / Series

OS22_PT032M

2022 Print Merit Award

Xi'an Gaopeng / Xi'an

LI MING ZHI YAN

Animated interactive box

Craft / Typography

OS22_PT064M

2022 Print Merit Award

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Posters / Series

OS22_PT035M

2022 Print Merit Award

BETC HAVAS / São Paulo + HERSHEY’s Br / São Paulo

Hershey's Br

HerShe 2021

Posters / Series

OS22_PT036M

2022 Print Merit Award

DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo

ALE Co., Ltd.

FLIP TO SPACE

Posters / Series

OS22_PT037M

2022 Print Merit Award

Droga5 / New York + Asian American Federation / New York

Asian American Federation

Where are you really from?

Posters / Series

OS22_PT038M

2022 Print Merit Award

Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago

The Chicago International Film Festival

Life, Scripted

Posters / Series

OS22_PT039M

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