The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Teenage Dream Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Best of Music & Sound Craft
Fumble Agency: Apple Client: Apple Category: Use of Licensed Music
We, the lovers Agency: BABEL / Paris Client: Santé public France Category: Use of Licensed Music
Teenage Dream Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Music Adaptation / Song
KFC Ciné Agency: Havas Paris / Puteaux + AllSo / Paris + HRCLS / Puteaux Client: KFC France Category: Sound Design
Dubai Presents... Agency: Mother / London + duotone audio group / New York + MJZ / New York + Stoked / Beirut Client: Dubai Tourism Category: Original Music / Score
G-Star Raw: The Rhythm of Denim Agency: Sizzer B.V. / Amsterdam + The Family / Amsterdam + HALAL / Amsterdam Client: G-Star Raw Category: Original Music / Score
Independent Journalism for an Independent Life Agency: Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions Client: The New York Times Category: Sound Mixing
Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Innovation & Transformation / Innovation in Music & Sound Craft
New York State of Mind Agency: NYCNext / New York + Our Man In Havana / Brooklyn + Smartypants / Brooklyn + Tom Kitt / New York Client: NYCNext Category: Music Adaptation / Song
Start Up - 45 Years of Apple Sounds Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Imperial Woodpecker / Los Angeles + Cabin Editing Company / Los Angeles Client: Apple Category: Sound Editing
Out of sight Agency: Socialclub / Paris + TELESCOPE FILMS / Montreal Client: GREMM Category: Artist / Brand Collaboration
Doin' Laps Agency: Apple Client: Apple Category: Use of Licensed Music
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Use of Licensed Music
Home Safe Agency: lg2 / Toronto Client: Women's Shelters Canada Category: Use of Licensed Music
SickKids VS Be A Light Agency: Cossette / Toronto + Scouts Honour / Toronto + Outsider Editorial / Toronto Client: SickKids Foundation Category: Music Adaptation / Song
Independent Journalism for an Independent Life Agency: Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions Client: The New York Times Category: Sound Design
The Truth Takes a Journalist Agency: Droga5 / New York + Wave Studios / New York + Somesuch + Walker Client: The New York Times Category: Sound Design
Chicharron Run Agency: Machine / London + DDB / Paris + Final Cut / London + Stink Paris / Paris Client: Ubisoft / Far Cry 6 Category: Sound Design
Hellblade 2 Agency: McCann / London + Craft / London Client: Microsoft / Xbox Category: Sound Design
Welcome To Newark Agency: Palette Group / Brooklyn + GNCVB, Newark Happening / Newark Client: Newark Happening Category: Original Music / Song
The Truth Takes a Journalist Agency: Droga5 / New York + Wave Studios / New York + Somesuch + Walker Client: The New York Times Category: Sound Editing
Teenage Dream Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Artist / Brand Collaboration
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Artist / Brand Collaboration
There She Is Agency: Anomaly / New York Client: DICK'S Sporting Goods Category: Use of Licensed Music
For When It's Time Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut Client: Mars Wrigley / Extra Gum Category: Use of Licensed Music
The Lift Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + TBWA Else / Boulogne-Billancourt + The Mill London / London Client: Winamax Category: Use of Licensed Music
BEETHOVEN X - THE AI PROJECT Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH Client: Telekom Deutschland GmbH Category: Innovation & Transformation / Innovation in Music & Sound Craft
The On Hold Music Show Agency: NEXT Brand & Creative / Palo Alto + Scout Music Client: Next Insurance Category: Innovation & Transformation / Innovation in Music & Sound Craft
Memory Karaoke Agency: Ogilvy Mumbai / India + MTV / Mumbai Client: MTV + ARDSI Category: Innovation & Transformation / Innovation in Music & Sound Craft
Lost Tapes Of The 27 Club Agency: Rethink + Over The Bridge Client: Over The Bridge Category: Innovation & Transformation / Innovation in Music & Sound Craft
Unwanted Followers Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection + 4Zero1 + Voyelles Films Client: Canadian Centre for Child Protection Category: Music Adaptation / Song
A Future Begins Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA Client: Chipotle Category: Music Adaptation / Song
Day After Day Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: White Ribbon Category: Sound Design
The Ghost Agency: Grabarz & Partner / Hamburg + Dr. Ing. h.c. F. Porsche AG / Stuttgart + INFECTED GmbH / Hamburg + Markenfilm GmbH / Hamburg Client: Dr. Ing. h.c. F. Porsche AG Category: Sound Design
Later Means Never Agency: Machine / London + Uncommon Creative Studio / London + Blinkink / London Client: B&Q Category: Sound Design
FIFA 22 Hyper Motion Agency: No.8 Sound & Vision Ltd / London Client: EA Sports Category: Sound Design
The World is on Netflix Agency: Squeak E. Clean Studios + RSA Films Client: Netflix Category: Sound Design
A new sound for air Agency: German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt Client: ADAM Category: Sonic Branding / Branded Audio
"Future 2021" – The Concept EQG Agency: antoni garage GmbH & Co. KG / Berlin Client: Mercedes-Benz Category: Original Music / Score
BEETHOVEN X - THE AI PROJECT Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH Client: Telekom Deutschland GmbH Category: Original Music / Score
The Taste of Reunion Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City Client: AB INBEV Category: Original Music / Score
Lil Sugar – Master of Disguise Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo Client: Hip Hop Public Health Category: Original Music / Song
Winning Country Agency: Barking Owl / Los Angeles + Cactus / Denver Client: Colorado Lottery Category: Original Music / Song
The Outsideologist Project Agency: Energy BBDO / Chicago + Bayer / Whippany + Mophonics / Los Angeles + ATK Plan / Dallas Client: Claritin Category: Original Music / Song
Tape Out Hate Agency: Grayson Music / Toronto + Anomaly / Toronto + Steam Films / Toronto Client: AB InBev / Budweiser Category: Original Music / Song
Lily's Raincoat Agency: Grayson Music / Toronto + Juliet Creative / Toronto + Aguita / Los Angeles Client: SickKids Foundation Category: Original Music / Song
Life is But a Dream Agency: Jang Young-gyu / Seoul + Apple Marcom + A MOHO FILM / Seoul Client: Apple Category: Original Music / Song
The Lil Jif Project Agency: PSOne / New York + The J.M. Smucker Company / Orrville Client: Jif Category: Original Music / Song
Sound Support Agency: The Public House / Dublin + PHD / Dublin + Event Junkies / Dublin + Motherland / Dublin Client: FBD Insurance Category: Innovation & Transformation / Innovation in Lockdown

2022 Music & Sound Craft Best of Discipline Pencil

BBDO / New York + Dini von Mueffling Communications + Smuggler

Sandy Hook Promise

Teenage Dream

Best of Music & Sound Craft

OS22_MS001G

2022 Music & Sound Craft Gold Pencil

Apple

Apple

Fumble

Use of Licensed Music

OS22_MS002G

2022 Music & Sound Craft Gold Pencil

BABEL / Paris

Santé public France

We, the lovers

Use of Licensed Music

OS22_MS003G

2022 Music & Sound Craft Gold Pencil

BBDO / New York + Dini von Mueffling Communications + Smuggler

Sandy Hook Promise

Teenage Dream

Music Adaptation / Song

OS22_MS001G

2022 Music & Sound Craft Gold Pencil

Havas Paris / Puteaux + AllSo / Paris + HRCLS / Puteaux

KFC France

KFC Ciné

Sound Design

OS22_MS006G

2022 Music & Sound Craft Gold Pencil

Mother / London + duotone audio group / New York + MJZ / New York + Stoked / Beirut

Dubai Tourism

Dubai Presents...

Original Music / Score

OS22_MS004G

2022 Music & Sound Craft Gold Pencil

Sizzer B.V. / Amsterdam + The Family / Amsterdam + HALAL / Amsterdam

G-Star Raw

G-Star Raw: The Rhythm of Denim

Original Music / Score

OS22_MS005G

2022 Music & Sound Craft Gold Pencil

Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions

The New York Times

Independent Journalism for an Independent Life

Sound Mixing

OS22_MS007G

2022 Music & Sound Craft Silver Pencil

FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto

Walmart

Bedtime Stories

Innovation & Transformation / Innovation in Music & Sound Craft

OS22_MS011S

2022 Music & Sound Craft Silver Pencil

NYCNext / New York + Our Man In Havana / Brooklyn + Smartypants / Brooklyn + Tom Kitt / New York

NYCNext

New York State of Mind

Music Adaptation / Song

OS22_MS008S

2022 Music & Sound Craft Silver Pencil

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Imperial Woodpecker / Los Angeles + Cabin Editing Company / Los Angeles

Apple

Start Up - 45 Years of Apple Sounds

Sound Editing

OS22_MS010S

2022 Music & Sound Craft Silver Pencil

Socialclub / Paris + TELESCOPE FILMS / Montreal

GREMM

Out of sight

Artist / Brand Collaboration

OS22_MS009S

2022 Music & Sound Craft Bronze Pencil

Apple

Apple

Doin' Laps

Use of Licensed Music

OS22_MS012B

2022 Music & Sound Craft Bronze Pencil

Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin

Samsung Electronics GmbH

The spider and the window

Use of Licensed Music

OS22_MS013B

2022 Music & Sound Craft Bronze Pencil

lg2 / Toronto

Women's Shelters Canada

Home Safe

Use of Licensed Music

OS22_MS014B

2022 Music & Sound Craft Bronze Pencil

Cossette / Toronto + Scouts Honour / Toronto + Outsider Editorial / Toronto

SickKids Foundation

SickKids VS Be A Light

Music Adaptation / Song

OS22_MS015B

2022 Music & Sound Craft Bronze Pencil

Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions

The New York Times

Independent Journalism for an Independent Life

Sound Design

OS22_MS019B

2022 Music & Sound Craft Bronze Pencil

Droga5 / New York + Wave Studios / New York + Somesuch + Walker

The New York Times

The Truth Takes a Journalist

Sound Design

OS22_MS020B

2022 Music & Sound Craft Bronze Pencil

Machine / London + DDB / Paris + Final Cut / London + Stink Paris / Paris

Ubisoft / Far Cry 6

Chicharron Run

Sound Design

OS22_MS021B

2022 Music & Sound Craft Bronze Pencil

McCann / London + Craft / London

Microsoft / Xbox

Hellblade 2

Sound Design

OS22_MS022B

2022 Music & Sound Craft Bronze Pencil

Palette Group / Brooklyn + GNCVB, Newark Happening / Newark

Newark Happening

Welcome To Newark

Original Music / Song

OS22_MS016B

2022 Music & Sound Craft Bronze Pencil

Droga5 / New York + Wave Studios / New York + Somesuch + Walker

The New York Times

The Truth Takes a Journalist

Sound Editing

OS22_MS023B

2022 Music & Sound Craft Bronze Pencil

BBDO / New York + Dini von Mueffling Communications + Smuggler

Sandy Hook Promise

Teenage Dream

Artist / Brand Collaboration

OS22_MS017B

2022 Music & Sound Craft Bronze Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Artist / Brand Collaboration

OS22_MS018B

2022 Music & Sound Craft Merit Award

Anomaly / New York

DICK'S Sporting Goods

There She Is

Use of Licensed Music

OS22_MS027M

2022 Music & Sound Craft Merit Award

Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut

Mars Wrigley / Extra Gum

For When It's Time

Use of Licensed Music

OS22_MS028M

2022 Music & Sound Craft Merit Award

TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + TBWA Else / Boulogne-Billancourt + The Mill London / London

Winamax

The Lift

Use of Licensed Music

OS22_MS029M

2022 Music & Sound Craft Merit Award

DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH

Telekom Deutschland GmbH

BEETHOVEN X - THE AI PROJECT

Innovation & Transformation / Innovation in Music & Sound Craft

OS22_MS059M

2022 Music & Sound Craft Merit Award

NEXT Brand & Creative / Palo Alto + Scout Music

Next Insurance

The On Hold Music Show

Innovation & Transformation / Innovation in Music & Sound Craft

OS22_MS060M

2022 Music & Sound Craft Merit Award

Ogilvy Mumbai / India + MTV / Mumbai

MTV + ARDSI

Memory Karaoke

Innovation & Transformation / Innovation in Music & Sound Craft

OS22_MS061M

2022 Music & Sound Craft Merit Award

Rethink + Over The Bridge

Over The Bridge

Lost Tapes Of The 27 Club

Innovation & Transformation / Innovation in Music & Sound Craft

OS22_MS062M

2022 Music & Sound Craft Merit Award

No Fixed Address / Toronto + Canadian Centre for Child Protection + 4Zero1 + Voyelles Films

Canadian Centre for Child Protection

Unwanted Followers

Music Adaptation / Song

OS22_MS030M

2022 Music & Sound Craft Merit Award

Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA

Chipotle

A Future Begins

Music Adaptation / Song

OS22_MS031M

2022 Music & Sound Craft Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

White Ribbon

Day After Day

Sound Design

OS22_MS048M

2022 Music & Sound Craft Merit Award

Grabarz & Partner / Hamburg + Dr. Ing. h.c. F. Porsche AG / Stuttgart + INFECTED GmbH / Hamburg + Markenfilm GmbH / Hamburg

Dr. Ing. h.c. F. Porsche AG

The Ghost

Sound Design

OS22_MS049M

2022 Music & Sound Craft Merit Award

Machine / London + Uncommon Creative Studio / London + Blinkink / London

B&Q

Later Means Never

Sound Design

OS22_MS050M

2022 Music & Sound Craft Merit Award

No.8 Sound & Vision Ltd / London

EA Sports

FIFA 22 Hyper Motion

Sound Design

OS22_MS051M

2022 Music & Sound Craft Merit Award

Squeak E. Clean Studios + RSA Films

Netflix

The World is on Netflix

Sound Design

OS22_MS052M

2022 Music & Sound Craft Merit Award

German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt

ADAM

A new sound for air

Sonic Branding / Branded Audio

OS22_MS024M

2022 Music & Sound Craft Merit Award

antoni garage GmbH & Co. KG / Berlin

Mercedes-Benz

"Future 2021" – The Concept EQG

Original Music / Score

OS22_MS032M

2022 Music & Sound Craft Merit Award

DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH

Telekom Deutschland GmbH

BEETHOVEN X - THE AI PROJECT

Original Music / Score

OS22_MS033M

2022 Music & Sound Craft Merit Award

Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City

AB INBEV

The Taste of Reunion

Original Music / Score

OS22_MS034M

2022 Music & Sound Craft Merit Award

Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo

Hip Hop Public Health

Lil Sugar – Master of Disguise

Original Music / Song

OS22_MS035M

2022 Music & Sound Craft Merit Award

Barking Owl / Los Angeles + Cactus / Denver

Colorado Lottery

Winning Country

Original Music / Song

OS22_MS036M

2022 Music & Sound Craft Merit Award

Energy BBDO / Chicago + Bayer / Whippany + Mophonics / Los Angeles + ATK Plan / Dallas

Claritin

The Outsideologist Project

Original Music / Song

OS22_MS037M

2022 Music & Sound Craft Merit Award

Grayson Music / Toronto + Anomaly / Toronto + Steam Films / Toronto

AB InBev / Budweiser

Tape Out Hate

Original Music / Song

OS22_MS038M

2022 Music & Sound Craft Merit Award

Grayson Music / Toronto + Juliet Creative / Toronto + Aguita / Los Angeles

SickKids Foundation

Lily's Raincoat

Original Music / Song

OS22_MS039M

2022 Music & Sound Craft Merit Award

Jang Young-gyu / Seoul + Apple Marcom + A MOHO FILM / Seoul

Apple

Life is But a Dream

Original Music / Song

OS22_MS040M

2022 Music & Sound Craft Merit Award

PSOne / New York + The J.M. Smucker Company / Orrville

Jif

The Lil Jif Project

Original Music / Song

OS22_MS041M

2022 Music & Sound Craft Merit Award

The Public House / Dublin + PHD / Dublin + Event Junkies / Dublin + Motherland / Dublin

FBD Insurance

Sound Support

Innovation & Transformation / Innovation in Lockdown

OS22_MS063M

Follow Us