The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Best of Music & Sound Craft
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Music Adaptation / Song
KFC Ciné
Agency: Havas Paris / Puteaux + AllSo / Paris + HRCLS / Puteaux
Client: KFC France Category: Sound Design
Dubai Presents...
Agency: Mother / London + duotone audio group / New York + MJZ / New York + Stoked / Beirut
Client: Dubai Tourism Category: Original Music / Score
G-Star Raw: The Rhythm of Denim
Agency: Sizzer B.V. / Amsterdam + The Family / Amsterdam + HALAL / Amsterdam
Client: G-Star Raw Category: Original Music / Score
Independent Journalism for an Independent Life
Agency: Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions
Client: The New York Times Category: Sound Mixing
New York State of Mind
Agency: NYCNext / New York + Our Man In Havana / Brooklyn + Smartypants / Brooklyn + Tom Kitt / New York
Client: NYCNext Category: Music Adaptation / Song
Start Up - 45 Years of Apple Sounds
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Imperial Woodpecker / Los Angeles + Cabin Editing Company / Los Angeles
Client: Apple Category: Sound Editing
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Innovation & Transformation / Innovation in Music & Sound Craft
Out of sight
Agency: Socialclub / Paris + TELESCOPE FILMS / Montreal
Client: GREMM Category: Artist / Brand Collaboration
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH Category: Use of Licensed Music
SickKids VS Be A Light
Agency: Cossette / Toronto + Scouts Honour / Toronto + Outsider Editorial / Toronto
Client: SickKids Foundation Category: Music Adaptation / Song
Independent Journalism for an Independent Life
Agency: Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions
Client: The New York Times Category: Sound Design
The Truth Takes a Journalist
Agency: Droga5 / New York + Wave Studios / New York + Somesuch + Walker
Client: The New York Times Category: Sound Design
Chicharron Run
Agency: Machine / London + DDB / Paris + Final Cut / London + Stink Paris / Paris
Client: Ubisoft / Far Cry 6 Category: Sound Design
Hellblade 2
Agency: McCann / London + Craft / London
Client: Microsoft / Xbox Category: Sound Design
Welcome To Newark
Agency: Palette Group / Brooklyn + GNCVB, Newark Happening / Newark
Client: Newark Happening Category: Original Music / Song
The Truth Takes a Journalist
Agency: Droga5 / New York + Wave Studios / New York + Somesuch + Walker
Client: The New York Times Category: Sound Editing
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Artist / Brand Collaboration
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Artist / Brand Collaboration
A new sound for air
Agency: German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt
Client: ADAM Category: Sonic Branding / Branded Audio
There She Is
Agency: Anomaly / New York
Client: DICK'S Sporting Goods Category: Use of Licensed Music
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum Category: Use of Licensed Music
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + TBWA Else / Boulogne-Billancourt + The Mill London / London
Client: Winamax Category: Use of Licensed Music
Unwanted Followers
Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection + 4Zero1 + Voyelles Films
Client: Canadian Centre for Child Protection Category: Music Adaptation / Song
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client: Chipotle Category: Music Adaptation / Song
Day After Day
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon Category: Sound Design
The Ghost
Agency: Grabarz & Partner / Hamburg + Dr. Ing. h.c. F. Porsche AG / Stuttgart + INFECTED GmbH / Hamburg + Markenfilm GmbH / Hamburg
Client: Dr. Ing. h.c. F. Porsche AG Category: Sound Design
Later Means Never
Agency: Machine / London + Uncommon Creative Studio / London + Blinkink / London
Client: B&Q Category: Sound Design
FIFA 22 Hyper Motion
Agency: No.8 Sound & Vision Ltd / London
Client: EA Sports Category: Sound Design
The World is on Netflix
Agency: Squeak E. Clean Studios + RSA Films
Client: Netflix Category: Sound Design
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health Category: Original Music / Song
Winning Country
Agency: Barking Owl / Los Angeles + Cactus / Denver
Client: Colorado Lottery Category: Original Music / Song
The Outsideologist Project
Agency: Energy BBDO / Chicago + Bayer / Whippany + Mophonics / Los Angeles + ATK Plan / Dallas
Client: Claritin Category: Original Music / Song
Tape Out Hate
Agency: Grayson Music / Toronto + Anomaly / Toronto + Steam Films / Toronto
Client: AB InBev / Budweiser Category: Original Music / Song
Lily's Raincoat
Agency: Grayson Music / Toronto + Juliet Creative / Toronto + Aguita / Los Angeles
Client: SickKids Foundation Category: Original Music / Song
Life is But a Dream
Agency: Jang Young-gyu / Seoul + Apple Marcom + A MOHO FILM / Seoul
Client: Apple Category: Original Music / Song
The Lil Jif Project
Agency: PSOne / New York + The J.M. Smucker Company / Orrville
Client: Jif Category: Original Music / Song
Machine Gun Mouth
Agency: Early Man Film Pvt Ltd / Mumbai + DDB Mudra Group / Mumbai
Client: Battlegrounds Mobile India Category: Sound Editing
Launch campaign Mission R
Agency: Grabarz & Partner / Hamburg + Dr. Ing. h.c. F. Porsche AG / Stuttgart + PHD Global Business / Hamburg + Hochkant Film GmbH & Co. KG / München
Client: Dr. Ing. h.c. F. Porsche AG Category: Sound Editing
"Future 2021" – The Concept EQG
Agency: antoni garage GmbH & Co. KG / Berlin
Client: Mercedes-Benz Category: Original Music / Score
BEETHOVEN X - THE AI PROJECT
Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client: Telekom Deutschland GmbH Category: Original Music / Score
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV Category: Original Music / Score
LEGO Playwaves
Agency: Akcelo / Sydney + Otis Studios / Sydney + Otis Studios / Sydney
Client: LEGO Australia Category: Experiential Music & Sound
Alexa, what is love?
Agency: Amazon Brand Innovation Lab / Seattle + Southside Films / Brooklyn + redfitz / Brooklyn + Fanciful Films / Los Angeles
Client: Ad Council Category: Experiential Music & Sound
BEETHOVEN X - THE AI PROJECT
Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client: Telekom Deutschland GmbH Category: Innovation & Transformation / Innovation in Music & Sound Craft
Award:
2022 Music & Sound Craft Best of Discipline Pencil
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Best of Music & Sound Craft
Annual ID:
OS22_MS001G
Award:
2022 Music & Sound Craft Gold Pencil
Agency:
Apple
Client:
Apple
Title:
Fumble
Category:
Use of Licensed Music
Annual ID:
OS22_MS002G
Award:
2022 Music & Sound Craft Gold Pencil
Agency:
BABEL / Paris
Client:
Santé public France
Title:
We, the lovers
Category:
Use of Licensed Music
Annual ID:
OS22_MS003G
Award:
2022 Music & Sound Craft Gold Pencil
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Music Adaptation / Song
Annual ID:
OS22_MS001G
Award:
2022 Music & Sound Craft Gold Pencil
Agency:
Havas Paris / Puteaux + AllSo / Paris + HRCLS / Puteaux
Client:
KFC France
Title:
KFC Ciné
Category:
Sound Design
Annual ID:
OS22_MS006G
Award:
2022 Music & Sound Craft Gold Pencil
Agency:
Mother / London + duotone audio group / New York + MJZ / New York + Stoked / Beirut
Client:
Dubai Tourism
Title:
Dubai Presents...
Category:
Original Music / Score
Annual ID:
OS22_MS004G
Award:
2022 Music & Sound Craft Gold Pencil
Agency:
Sizzer B.V. / Amsterdam + The Family / Amsterdam + HALAL / Amsterdam
Client:
G-Star Raw
Title:
G-Star Raw: The Rhythm of Denim
Category:
Original Music / Score
Annual ID:
OS22_MS005G
Award:
2022 Music & Sound Craft Gold Pencil
Agency:
Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions
Client:
The New York Times
Title:
Independent Journalism for an Independent Life
Category:
Sound Mixing
Annual ID:
OS22_MS007G
Award:
2022 Music & Sound Craft Silver Pencil
Agency:
NYCNext / New York + Our Man In Havana / Brooklyn + Smartypants / Brooklyn + Tom Kitt / New York
Client:
NYCNext
Title:
New York State of Mind
Category:
Music Adaptation / Song
Annual ID:
OS22_MS008S
Award:
2022 Music & Sound Craft Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Imperial Woodpecker / Los Angeles + Cabin Editing Company / Los Angeles
Client:
Apple
Title:
Start Up - 45 Years of Apple Sounds
Category:
Sound Editing
Annual ID:
OS22_MS010S
Award:
2022 Music & Sound Craft Silver Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS22_MS011S
Award:
2022 Music & Sound Craft Silver Pencil
Agency:
Socialclub / Paris + TELESCOPE FILMS / Montreal
Client:
GREMM
Title:
Out of sight
Category:
Artist / Brand Collaboration
Annual ID:
OS22_MS009S
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Apple
Client:
Apple
Title:
Doin' Laps
Category:
Use of Licensed Music
Annual ID:
OS22_MS012B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Use of Licensed Music
Annual ID:
OS22_MS013B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
lg2 / Toronto
Client:
Women's Shelters Canada
Title:
Home Safe
Category:
Use of Licensed Music
Annual ID:
OS22_MS014B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Cossette / Toronto + Scouts Honour / Toronto + Outsider Editorial / Toronto
Client:
SickKids Foundation
Title:
SickKids VS Be A Light
Category:
Music Adaptation / Song
Annual ID:
OS22_MS015B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions
Client:
The New York Times
Title:
Independent Journalism for an Independent Life
Category:
Sound Design
Annual ID:
OS22_MS019B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Droga5 / New York + Wave Studios / New York + Somesuch + Walker
Client:
The New York Times
Title:
The Truth Takes a Journalist
Category:
Sound Design
Annual ID:
OS22_MS020B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Machine / London + DDB / Paris + Final Cut / London + Stink Paris / Paris
Client:
Ubisoft / Far Cry 6
Title:
Chicharron Run
Category:
Sound Design
Annual ID:
OS22_MS021B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
McCann / London + Craft / London
Client:
Microsoft / Xbox
Title:
Hellblade 2
Category:
Sound Design
Annual ID:
OS22_MS022B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Palette Group / Brooklyn + GNCVB, Newark Happening / Newark
Client:
Newark Happening
Title:
Welcome To Newark
Category:
Original Music / Song
Annual ID:
OS22_MS016B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Droga5 / New York + Wave Studios / New York + Somesuch + Walker
Client:
The New York Times
Title:
The Truth Takes a Journalist
Category:
Sound Editing
Annual ID:
OS22_MS023B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Artist / Brand Collaboration
Annual ID:
OS22_MS017B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Artist / Brand Collaboration
Annual ID:
OS22_MS018B
Award:
2022 Music & Sound Craft Merit Award
Agency:
German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt
Client:
ADAM
Title:
A new sound for air
Category:
Sonic Branding / Branded Audio
Annual ID:
OS22_MS024M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Anomaly / New York
Client:
DICK'S Sporting Goods
Title:
There She Is
Category:
Use of Licensed Music
Annual ID:
OS22_MS027M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Use of Licensed Music
Annual ID:
OS22_MS028M
Award:
2022 Music & Sound Craft Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + TBWA Else / Boulogne-Billancourt + The Mill London / London
Client:
Winamax
Title:
The Lift
Category:
Use of Licensed Music
Annual ID:
OS22_MS029M
Award:
2022 Music & Sound Craft Merit Award
Agency:
No Fixed Address / Toronto + Canadian Centre for Child Protection + 4Zero1 + Voyelles Films
Client:
Canadian Centre for Child Protection
Title:
Unwanted Followers
Category:
Music Adaptation / Song
Annual ID:
OS22_MS030M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client:
Chipotle
Title:
A Future Begins
Category:
Music Adaptation / Song
Annual ID:
OS22_MS031M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
White Ribbon
Title:
Day After Day
Category:
Sound Design
Annual ID:
OS22_MS048M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Grabarz & Partner / Hamburg + Dr. Ing. h.c. F. Porsche AG / Stuttgart + INFECTED GmbH / Hamburg + Markenfilm GmbH / Hamburg
Client:
Dr. Ing. h.c. F. Porsche AG
Title:
The Ghost
Category:
Sound Design
Annual ID:
OS22_MS049M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Machine / London + Uncommon Creative Studio / London + Blinkink / London
Client:
B&Q
Title:
Later Means Never
Category:
Sound Design
Annual ID:
OS22_MS050M
Award:
2022 Music & Sound Craft Merit Award
Agency:
No.8 Sound & Vision Ltd / London
Client:
EA Sports
Title:
FIFA 22 Hyper Motion
Category:
Sound Design
Annual ID:
OS22_MS051M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Squeak E. Clean Studios + RSA Films
Client:
Netflix
Title:
The World is on Netflix
Category:
Sound Design
Annual ID:
OS22_MS052M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Original Music / Song
Annual ID:
OS22_MS035M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Barking Owl / Los Angeles + Cactus / Denver
Client:
Colorado Lottery
Title:
Winning Country
Category:
Original Music / Song
Annual ID:
OS22_MS036M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Energy BBDO / Chicago + Bayer / Whippany + Mophonics / Los Angeles + ATK Plan / Dallas
Client:
Claritin
Title:
The Outsideologist Project
Category:
Original Music / Song
Annual ID:
OS22_MS037M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Grayson Music / Toronto + Anomaly / Toronto + Steam Films / Toronto
Client:
AB InBev / Budweiser
Title:
Tape Out Hate
Category:
Original Music / Song
Annual ID:
OS22_MS038M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Grayson Music / Toronto + Juliet Creative / Toronto + Aguita / Los Angeles
Client:
SickKids Foundation
Title:
Lily's Raincoat
Category:
Original Music / Song
Annual ID:
OS22_MS039M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Jang Young-gyu / Seoul + Apple Marcom + A MOHO FILM / Seoul
Client:
Apple
Title:
Life is But a Dream
Category:
Original Music / Song
Annual ID:
OS22_MS040M
Award:
2022 Music & Sound Craft Merit Award
Agency:
PSOne / New York + The J.M. Smucker Company / Orrville
Client:
Jif
Title:
The Lil Jif Project
Category:
Original Music / Song
Annual ID:
OS22_MS041M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Early Man Film Pvt Ltd / Mumbai + DDB Mudra Group / Mumbai
Client:
Battlegrounds Mobile India
Title:
Machine Gun Mouth
Category:
Sound Editing
Annual ID:
OS22_MS057M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Grabarz & Partner / Hamburg + Dr. Ing. h.c. F. Porsche AG / Stuttgart + PHD Global Business / Hamburg + Hochkant Film GmbH & Co. KG / München
Client:
Dr. Ing. h.c. F. Porsche AG
Title:
Launch campaign Mission R
Category:
Sound Editing
Annual ID:
OS22_MS058M
Award:
2022 Music & Sound Craft Merit Award
Agency:
antoni garage GmbH & Co. KG / Berlin
Client:
Mercedes-Benz
Title:
"Future 2021" – The Concept EQG
Category:
Original Music / Score
Annual ID:
OS22_MS032M
Award:
2022 Music & Sound Craft Merit Award
Agency:
DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client:
Telekom Deutschland GmbH
Title:
BEETHOVEN X - THE AI PROJECT
Category:
Original Music / Score
Annual ID:
OS22_MS033M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Original Music / Score
Annual ID:
OS22_MS034M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Akcelo / Sydney + Otis Studios / Sydney + Otis Studios / Sydney
Client:
LEGO Australia
Title:
LEGO Playwaves
Category:
Experiential Music & Sound
Annual ID:
OS22_MS025M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Amazon Brand Innovation Lab / Seattle + Southside Films / Brooklyn + redfitz / Brooklyn + Fanciful Films / Los Angeles
Client:
Ad Council
Title:
Alexa, what is love?
Category:
Experiential Music & Sound
Annual ID:
OS22_MS026M
Award:
2022 Music & Sound Craft Merit Award
Agency:
DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client:
Telekom Deutschland GmbH
Title:
BEETHOVEN X - THE AI PROJECT
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS22_MS059M
