The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Best of Brand-Side / In-House
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon Category: Brand-Side Initiated & Originated Projects
UnF**k It
Agency: YouTube Creative Studio / New York
Client: YouTube Category: Brand-Side Initiated & Originated Projects
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Customer Experience (CX)
Reverse Label
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / Corona Category: Brand-Side Initiated & Originated Projects
The Netflix Marquee
Agency: Netflix
Client: Netflix Category: Brand-Side Initiated & Originated Projects
The Milk Captcha
Agency: Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam
Client: Oatly Category: Brand-Side Initiated & Originated Projects
Check It Before You Share It
Agency: Creative X Meta
Client: WhatsApp Category: Customer Experience (CX)
Data for Store
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / BEES Category: Social Impact
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Social Impact
Racing in the Life Artois
Agency: draftLine / London + AB INBEV / London
Client: AB InBev / Stella Artois Category: Intra-preneurship
Unboring
Agency: Picsart / San Francisco + Quality Meats Creative / Austin
Client: Picsart Category: Content Series
Squarespace In-House Agency
Agency: Squarespace / New York
Client: Squarespace Category: Brand World Creation
New Logo Design
Agency: Amazon / Seattle
Client: Amazon Category: Brand-Side Initiated & Originated Projects
4th of July New York Times Ad
Agency: Away / New York + Dippin Sauce / Brooklyn
Client: Away Category: Brand-Side Initiated & Originated Projects
Master Ji - A Teachers' Day Tribute
Agency: BYJU'S / Bengaluru + Dora Digs / Mumbai
Client: BYJU'S Category: Brand-Side Initiated & Originated Projects
Written By
Agency: Creative X Meta + Exile + Serial Pictures
Client: Meta Category: Brand-Side Initiated & Originated Projects
Underrepresented Communities Campaign
Agency: Creative X Meta + Park Pictures + Game 7
Client: Facebook Category: Brand-Side Initiated & Originated Projects
Data for Store
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / BEES Category: Brand-Side Initiated & Originated Projects
Diego's Farewell
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires + argentinacine / Buenos Aires
Client: AB InBev / Quilmes Category: Brand-Side Initiated & Originated Projects
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Brand-Side Initiated & Originated Projects
Yiddish for Bagel
Agency: Duolingo / Pittsburgh
Client: Duolingo Category: Brand-Side Initiated & Originated Projects
Little Big e-Motion
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul
Client: Hyundai Motor Group Category: Brand-Side Initiated & Originated Projects
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Brand-Side Initiated & Originated Projects
Billie Eilish x Beat Saber
Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client: Meta Quest [fka Oculus] Category: Brand-Side Initiated & Originated Projects
Guardian 200 Years, a Work in Progress
Agency: OLIVER Agency / London
Client: the Guardian Category: Brand-Side Initiated & Originated Projects
This Beach is a Coupon
Agency: Propel, Swoop Airlines In-House Agency
Client: Swoop Category: Brand-Side Initiated & Originated Projects
57 Ways To Dine
Agency: The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto
Client: Kraft Heinz / Heinz Ketchup Category: Brand-Side Initiated & Originated Projects
Token of Love
Agency: Verizon Creative Marketing / New York + Chibi Labs / New York
Client: Verizon Category: Brand-Side Initiated & Originated Projects
Eat Cute
Agency: DoorDash / San Francisco + Shake Shack / San Francisco + Devsu LLC / Orlando
Client: DoorDash Category: Brand Partnerships
Billie Eilish x Beat Saber
Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client: Meta Quest [fka Oculus] Category: Brand Partnerships
Kraft Macaroni & Cheese x Van Leeuwen Ice Cream
Agency: The Kitchen at Kraft Heinz + Alison Brod Marketing + Communications / New York
Client: Kraft Macaroni & Cheese Category: Brand Partnerships
Only You
Agency: Spotify In-House / New York + division7 + Hornet + Rock Paper Scissors
Client: Spotify Category: Customer Experience (CX)
Humanizing the LinkedIn Brand
Agency: LinkedIn Creative Studio / San Francisco
Client: LinkedIn Category: Brand Franchise Creation
Award:
2022 Brand-Side / In-House Best of Discipline Pencil
Agency:
draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Best of Brand-Side / In-House
Annual ID:
OS22_BS001G
Award:
2022 Brand-Side / In-House Gold Pencil
Agency:
Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS002G
Award:
2022 Brand-Side / In-House Gold Pencil
Agency:
YouTube Creative Studio / New York
Client:
YouTube
Title:
UnF**k It
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS003G
Award:
2022 Brand-Side / In-House Gold Pencil
Agency:
draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Customer Experience (CX)
Annual ID:
OS22_BS001G
Award:
2022 Brand-Side / In-House Silver Pencil
Agency:
draftLine / Buenos Aires + AB InBev / Buenos Aires
Client:
AB InBev / Corona
Title:
Reverse Label
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS004S
Award:
2022 Brand-Side / In-House Silver Pencil
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Social Impact
Annual ID:
OS22_BS005S
Award:
2022 Brand-Side / In-House Silver Pencil
Agency:
YouTube Creative Studio / New York
Client:
YouTube
Title:
UnF**k It
Category:
Social Impact
Annual ID:
OS22_BS006S
Award:
2022 Brand-Side / In-House Bronze Pencil
Agency:
Netflix
Client:
Netflix
Title:
The Netflix Marquee
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS007B
Award:
2022 Brand-Side / In-House Bronze Pencil
Agency:
Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam
Client:
Oatly
Title:
The Milk Captcha
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS008B
Award:
2022 Brand-Side / In-House Bronze Pencil
Agency:
Creative X Meta
Client:
WhatsApp
Title:
Check It Before You Share It
Category:
Customer Experience (CX)
Annual ID:
OS22_BS009B
Award:
2022 Brand-Side / In-House Bronze Pencil
Agency:
Creative X Meta
Client:
WhatsApp
Title:
Check It Before You Share It
Category:
Social Impact
Annual ID:
OS22_BS010B
Award:
2022 Brand-Side / In-House Bronze Pencil
Agency:
draftLine / Buenos Aires + AB InBev / Buenos Aires
Client:
AB InBev / BEES
Title:
Data for Store
Category:
Social Impact
Annual ID:
OS22_BS011B
Award:
2022 Brand-Side / In-House Bronze Pencil
Agency:
draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Social Impact
Annual ID:
OS22_BS012B
Award:
2022 Brand-Side / In-House Merit Award
Agency:
draftLine / London + AB INBEV / London
Client:
AB InBev / Stella Artois
Title:
Racing in the Life Artois
Category:
Intra-preneurship
Annual ID:
OS22_BS030M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
LIFULL / Tokyo
Client:
LIFULL
Title:
ECOLATE
Category:
Intra-preneurship
Annual ID:
OS22_BS031M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Creative X Meta + Exile + Serial Pictures
Client:
Meta
Title:
Written By
Category:
Content Series
Annual ID:
OS22_BS035M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Picsart / San Francisco + Quality Meats Creative / Austin
Client:
Picsart
Title:
Unboring
Category:
Content Series
Annual ID:
OS22_BS036M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
Squarespace In-House Agency
Category:
Brand World Creation
Annual ID:
OS22_BS032M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Amazon / Seattle
Client:
Amazon
Title:
New Logo Design
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS013M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Away / New York + Dippin Sauce / Brooklyn
Client:
Away
Title:
4th of July New York Times Ad
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS014M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
BYJU'S / Bengaluru + Dora Digs / Mumbai
Client:
BYJU'S
Title:
Master Ji - A Teachers' Day Tribute
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS015M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Creative X Meta + Exile + Serial Pictures
Client:
Meta
Title:
Written By
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS016M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Creative X Meta + Park Pictures + Game 7
Client:
Facebook
Title:
Underrepresented Communities Campaign
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS017M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
draftLine / Buenos Aires + AB InBev / Buenos Aires
Client:
AB InBev / BEES
Title:
Data for Store
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS018M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
draftLine / Buenos Aires + AB InBev / Buenos Aires + argentinacine / Buenos Aires
Client:
AB InBev / Quilmes
Title:
Diego's Farewell
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS019M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS020M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Duolingo / Pittsburgh
Client:
Duolingo
Title:
Yiddish for Bagel
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS021M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motor Group / Seoul
Client:
Hyundai Motor Group
Title:
Little Big e-Motion
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS022M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS023M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client:
Meta Quest [fka Oculus]
Title:
Billie Eilish x Beat Saber
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS024M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
OLIVER Agency / London
Client:
the Guardian
Title:
Guardian 200 Years, a Work in Progress
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS025M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Propel, Swoop Airlines In-House Agency
Client:
Swoop
Title:
This Beach is a Coupon
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS026M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto
Client:
Kraft Heinz / Heinz Ketchup
Title:
57 Ways To Dine
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS027M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Twitch
Client:
Twitch
Title:
Fairy Modmother
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS028M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Verizon Creative Marketing / New York + Chibi Labs / New York
Client:
Verizon
Title:
Token of Love
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS029M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
DoorDash / San Francisco + Shake Shack / San Francisco + Devsu LLC / Orlando
Client:
DoorDash
Title:
Eat Cute
Category:
Brand Partnerships
Annual ID:
OS22_BS037M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Brand Partnerships
Annual ID:
OS22_BS038M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client:
Meta Quest [fka Oculus]
Title:
Billie Eilish x Beat Saber
Category:
Brand Partnerships
Annual ID:
OS22_BS039M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
The Kitchen at Kraft Heinz + Alison Brod Marketing + Communications / New York
Client:
Kraft Macaroni & Cheese
Title:
Kraft Macaroni & Cheese x Van Leeuwen Ice Cream
Category:
Brand Partnerships
Annual ID:
OS22_BS040M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Spotify In-House / New York + division7 + Hornet + Rock Paper Scissors
Client:
Spotify
Title:
Only You
Category:
Customer Experience (CX)
Annual ID:
OS22_BS033M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
LinkedIn Creative Studio / San Francisco
Client:
LinkedIn
Title:
Humanizing the LinkedIn Brand
Category:
Brand Franchise Creation
Annual ID:
OS22_BS041M