The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Angel’s Souls
Agency: BBDO Group Germany / Berlin + Sweet Films
Client: Save One Person Category: Console Games / Brand Integration / Placement
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty Category: Console Games / Brand Integration / Placement
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty Category: PC Games / Brand Integration / Placement
NURO
Agency: Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne
Client: La Trobe University Category: Mobile Games / Branded Game
NURO
Agency: Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne
Client: La Trobe University Category: Innovation & Transformation / Innovation in Gaming
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Innovation & Transformation / Innovation in Gaming
She Football Club
Agency: MullenLowe SSP3 / Bogota
Client: AB InBev / Pony Malta Category: Innovation & Transformation / Innovation in Gaming
Battlegrounds F2P Cinematic Trailer
Agency: KRAFTON, Inc. + Goodbye Kansas
Client: KRAFTON / Battlegrounds Category: Craft / VFX & Animation
Codashop Bounty Hunter's Guild
Agency: BBH / Singapore + Neon Sound / Singapore + AMOK / Singapore + Zenway Productions / Singapore
Client: Codashop Category: Mobile Games / Brand Integration / Placement
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Web Games / Brand Integration / Placement
Award:
2022 Gaming Merit Award
Agency:
BBDO Group Germany / Berlin + Sweet Films
Client:
Save One Person
Title:
Angel’s Souls
Category:
Console Games / Brand Integration / Placement
Annual ID:
OS22_GA015M
Award:
2022 Gaming Merit Award
Agency:
INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Console Games / Brand Integration / Placement
Annual ID:
OS22_GA016M
Award:
2022 Gaming Merit Award
Agency:
INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
PC Games / Brand Integration / Placement
Annual ID:
OS22_GA014M
Award:
2022 Gaming Merit Award
Agency:
Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne
Client:
La Trobe University
Title:
NURO
Category:
Mobile Games / Branded Game
Annual ID:
OS22_GA012M
Award:
2022 Gaming Merit Award
Agency:
Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne
Client:
La Trobe University
Title:
NURO
Category:
Innovation & Transformation / Innovation in Gaming
Annual ID:
OS22_GA018M
Award:
2022 Gaming Merit Award
Agency:
GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Innovation & Transformation / Innovation in Gaming
Annual ID:
OS22_GA019M
Award:
2022 Gaming Merit Award
Agency:
MullenLowe SSP3 / Bogota
Client:
AB InBev / Pony Malta
Title:
She Football Club
Category:
Innovation & Transformation / Innovation in Gaming
Annual ID:
OS22_GA020M
Award:
2022 Gaming Merit Award
Agency:
KRAFTON, Inc. + Goodbye Kansas
Client:
KRAFTON / Battlegrounds
Title:
Battlegrounds F2P Cinematic Trailer
Category:
Craft / VFX & Animation
Annual ID:
OS22_GA017M
Award:
2022 Gaming Merit Award
Agency:
BBH / Singapore + Neon Sound / Singapore + AMOK / Singapore + Zenway Productions / Singapore
Client:
Codashop
Title:
Codashop Bounty Hunter's Guild
Category:
Mobile Games / Brand Integration / Placement
Annual ID:
OS22_GA013M