The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

NURO Agency: Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne Client: La Trobe University Category: Innovation & Transformation / Innovation in Gaming
Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles Client: Activision Blizzard / Call of Duty Category: Innovation & Transformation / Innovation in Gaming
She Football Club Agency: MullenLowe SSP3 / Bogota Client: AB InBev / Pony Malta Category: Innovation & Transformation / Innovation in Gaming
Angel’s Souls Agency: BBDO Group Germany / Berlin + Sweet Films Client: Save One Person Category: Console Games / Brand Integration / Placement
Mystery Sniper Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Console Games / Brand Integration / Placement
Battlegrounds F2P Cinematic Trailer Agency: KRAFTON, Inc. + Goodbye Kansas Client: KRAFTON / Battlegrounds Category: Craft / VFX & Animation
Codashop Bounty Hunter's Guild Agency: BBH / Singapore + Neon Sound / Singapore + AMOK / Singapore + Zenway Productions / Singapore Client: Codashop Category: Mobile Games / Brand Integration / Placement
The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Web Games / Brand Integration / Placement
NURO Agency: Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne Client: La Trobe University Category: Mobile Games / Branded Game
Mystery Sniper Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: PC Games / Brand Integration / Placement

2022 Gaming Merit Award

Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne

La Trobe University

NURO

Innovation & Transformation / Innovation in Gaming

OS22_GA018M

2022 Gaming Merit Award

GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles

Activision Blizzard / Call of Duty

Vanguards of Photography

Innovation & Transformation / Innovation in Gaming

OS22_GA019M

2022 Gaming Merit Award

MullenLowe SSP3 / Bogota

AB InBev / Pony Malta

She Football Club

Innovation & Transformation / Innovation in Gaming

OS22_GA020M

2022 Gaming Merit Award

BBDO Group Germany / Berlin + Sweet Films

Save One Person

Angel’s Souls

Console Games / Brand Integration / Placement

OS22_GA015M

2022 Gaming Merit Award

INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton

Activision Blizzard / Call of Duty

Mystery Sniper

Console Games / Brand Integration / Placement

OS22_GA016M

2022 Gaming Merit Award

KRAFTON, Inc. + Goodbye Kansas

KRAFTON / Battlegrounds

Battlegrounds F2P Cinematic Trailer

Craft / VFX & Animation

OS22_GA017M

2022 Gaming Merit Award

BBH / Singapore + Neon Sound / Singapore + AMOK / Singapore + Zenway Productions / Singapore

Codashop

Codashop Bounty Hunter's Guild

Mobile Games / Brand Integration / Placement

OS22_GA013M

2022 Gaming Merit Award

BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht

Decathlon

The Breakaway

Web Games / Brand Integration / Placement

OS22_GA011M

2022 Gaming Merit Award

Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne

La Trobe University

NURO

Mobile Games / Branded Game

OS22_GA012M

2022 Gaming Merit Award

INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton

Activision Blizzard / Call of Duty

Mystery Sniper

PC Games / Brand Integration / Placement

OS22_GA014M

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