The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Innovation & Transformation / Innovation in Gaming
Beyond Generations: Gaming Against Loneliness Agency: McCann / London + Craft / London Client: Microsoft / Xbox Category: Innovation & Transformation / Innovation in Lockdown
The Most Wanted Portrait Agency: Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg Client: Alcaldía de Soacha Category: Innovation & Transformation / Innovation in Gaming
Beyond Generations: Gaming Against Loneliness Agency: McCann / London + Craft / London Client: Microsoft / Xbox Category: Innovation & Transformation / Innovation in Gaming
Home Sweet Home Ep2 Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok Client: Tourism Authority of Thailand Category: Innovation & Transformation / Innovation in Lockdown
NURO Agency: Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne Client: La Trobe University Category: Innovation & Transformation / Innovation in Gaming
Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles Client: Activision Blizzard / Call of Duty Category: Innovation & Transformation / Innovation in Gaming
She Football Club Agency: MullenLowe SSP3 / Bogota Client: AB InBev / Pony Malta Category: Innovation & Transformation / Innovation in Gaming

2022 Gaming Gold Pencil

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

The Cost of Bullying

Innovation & Transformation / Innovation in Gaming

OS22_GA001G

2022 Gaming Gold Pencil

McCann / London + Craft / London

Microsoft / Xbox

Beyond Generations: Gaming Against Loneliness

Innovation & Transformation / Innovation in Lockdown

OS22_GA005G

2022 Gaming Silver Pencil

Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg

Alcaldía de Soacha

The Most Wanted Portrait

Innovation & Transformation / Innovation in Gaming

OS22_GA007S

2022 Gaming Bronze Pencil

McCann / London + Craft / London

Microsoft / Xbox

Beyond Generations: Gaming Against Loneliness

Innovation & Transformation / Innovation in Gaming

OS22_GA009B

2022 Gaming Bronze Pencil

Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok

Tourism Authority of Thailand

Home Sweet Home Ep2

Innovation & Transformation / Innovation in Lockdown

OS22_GA010B

2022 Gaming Merit Award

Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne

La Trobe University

NURO

Innovation & Transformation / Innovation in Gaming

OS22_GA018M

2022 Gaming Merit Award

GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles

Activision Blizzard / Call of Duty

Vanguards of Photography

Innovation & Transformation / Innovation in Gaming

OS22_GA019M

2022 Gaming Merit Award

MullenLowe SSP3 / Bogota

AB InBev / Pony Malta

She Football Club

Innovation & Transformation / Innovation in Gaming

OS22_GA020M

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