The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Best of Gaming
Home Sweet Home Ep2 Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil / Bangkok + DON Film / Bangkok Client: Tourism Authority of Thailand x Yggdrazil Category: PC Games / Brand Integration / Placement
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Innovation & Transformation / Innovation in Gaming
Honor of Kings - Flourishing Age Agency: SHENZHEN DOTWELL CULTURE CO., LTD / Shenzhen Client: Tencent Games - King of Glory Category: Craft / VFX & Animation
Pokémon WONDER Agency: SIX INC. / Tokyo + RIDDLER / Tokyo + ZEAL ASSOCIATES / Tokyo + Nippon Design Center, Inc. / Tokyo Client: The Pokémon Company Category: Experiential & Immersive Games
Beyond Generations: Gaming Against Loneliness Agency: McCann / London + Craft / London Client: Microsoft / Xbox Category: Innovation & Transformation / Innovation in Lockdown
The Most Wanted Portrait Agency: Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg Client: Alcaldía de Soacha Category: Innovation & Transformation / Innovation in Gaming
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Web Games / Brand Integration / Placement
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: PC Games / Brand Integration / Placement
Beyond Generations: Gaming Against Loneliness Agency: McCann / London + Craft / London Client: Microsoft / Xbox Category: Innovation & Transformation / Innovation in Gaming
Home Sweet Home Ep2 Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil / Bangkok + DON Film / Bangkok Client: Tourism Authority of Thailand x Yggdrazil Category: Innovation & Transformation / Innovation in Lockdown
Mystery Sniper Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: PC Games / Brand Integration / Placement
NURO Agency: Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne Client: La Trobe University Category: Innovation & Transformation / Innovation in Gaming
Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles Client: Activision Blizzard / Call of Duty Category: Innovation & Transformation / Innovation in Gaming
She Football Club Agency: MullenLowe SSP3 / Bogota Client: AB InBev / Pony Malta Category: Innovation & Transformation / Innovation in Gaming
Battlegrounds F2P Cinematic Trailer Agency: KRAFTON, Inc. + Goodbye Kansas Client: KRAFTON / Battlegrounds Category: Craft / VFX & Animation
NURO Agency: Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne Client: La Trobe University Category: Mobile Games / Branded Game
The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Web Games / Brand Integration / Placement
Codashop Bounty Hunter's Guild Agency: BBH / Singapore + Neon Sound / Singapore + AMOK / Singapore + Zenway Productions / Singapore Client: Codashop Category: Mobile Games / Brand Integration / Placement
Angel’s Souls Agency: BBDO Group Germany / Berlin + Sweet Films Client: Save One Person Category: Console Games / Brand Integration / Placement
Mystery Sniper Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Console Games / Brand Integration / Placement

2022 Gaming Best of Discipline Pencil

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

The Cost of Bullying

Best of Gaming

OS22_GA001G

2022 Gaming Gold Pencil

Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil / Bangkok + DON Film / Bangkok

Tourism Authority of Thailand x Yggdrazil

Home Sweet Home Ep2

PC Games / Brand Integration / Placement

OS22_GA002G

2022 Gaming Gold Pencil

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

The Cost of Bullying

Innovation & Transformation / Innovation in Gaming

OS22_GA001G

2022 Gaming Gold Pencil

SHENZHEN DOTWELL CULTURE CO., LTD / Shenzhen

Tencent Games - King of Glory

Honor of Kings - Flourishing Age

Craft / VFX & Animation

OS22_GA004G

2022 Gaming Gold Pencil

SIX INC. / Tokyo + RIDDLER / Tokyo + ZEAL ASSOCIATES / Tokyo + Nippon Design Center, Inc. / Tokyo

The Pokémon Company

Pokémon WONDER

Experiential & Immersive Games

OS22_GA003G

2022 Gaming Gold Pencil

McCann / London + Craft / London

Microsoft / Xbox

Beyond Generations: Gaming Against Loneliness

Innovation & Transformation / Innovation in Lockdown

OS22_GA005G

2022 Gaming Silver Pencil

Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg

Alcaldía de Soacha

The Most Wanted Portrait

Innovation & Transformation / Innovation in Gaming

OS22_GA007S

2022 Gaming Silver Pencil

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

The Cost of Bullying

Web Games / Brand Integration / Placement

OS22_GA006S

2022 Gaming Bronze Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

PC Games / Brand Integration / Placement

OS22_GA008B

2022 Gaming Bronze Pencil

McCann / London + Craft / London

Microsoft / Xbox

Beyond Generations: Gaming Against Loneliness

Innovation & Transformation / Innovation in Gaming

OS22_GA009B

2022 Gaming Bronze Pencil

Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil / Bangkok + DON Film / Bangkok

Tourism Authority of Thailand x Yggdrazil

Home Sweet Home Ep2

Innovation & Transformation / Innovation in Lockdown

OS22_GA010B

2022 Gaming Merit Award

INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton

Activision Blizzard / Call of Duty

Mystery Sniper

PC Games / Brand Integration / Placement

OS22_GA014M

2022 Gaming Merit Award

Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne

La Trobe University

NURO

Innovation & Transformation / Innovation in Gaming

OS22_GA018M

2022 Gaming Merit Award

GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles

Activision Blizzard / Call of Duty

Vanguards of Photography

Innovation & Transformation / Innovation in Gaming

OS22_GA019M

2022 Gaming Merit Award

MullenLowe SSP3 / Bogota

AB InBev / Pony Malta

She Football Club

Innovation & Transformation / Innovation in Gaming

OS22_GA020M

2022 Gaming Merit Award

KRAFTON, Inc. + Goodbye Kansas

KRAFTON / Battlegrounds

Battlegrounds F2P Cinematic Trailer

Craft / VFX & Animation

OS22_GA017M

2022 Gaming Merit Award

Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne

La Trobe University

NURO

Mobile Games / Branded Game

OS22_GA012M

2022 Gaming Merit Award

BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht

Decathlon

The Breakaway

Web Games / Brand Integration / Placement

OS22_GA011M

2022 Gaming Merit Award

BBH / Singapore + Neon Sound / Singapore + AMOK / Singapore + Zenway Productions / Singapore

Codashop

Codashop Bounty Hunter's Guild

Mobile Games / Brand Integration / Placement

OS22_GA013M

2022 Gaming Merit Award

BBDO Group Germany / Berlin + Sweet Films

Save One Person

Angel’s Souls

Console Games / Brand Integration / Placement

OS22_GA015M

2022 Gaming Merit Award

INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton

Activision Blizzard / Call of Duty

Mystery Sniper

Console Games / Brand Integration / Placement

OS22_GA016M

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