The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Pinatex Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Best of Health & Wellness
House Rules Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis Client: Evofem/Phexxi Category: Integrated Campaign
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Integrated Campaign
Degree Inclusive Agency: Wunderman Thompson Argentina Client: Unilever Category: Design / Packaging
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Public Relations
Lost Tapes Of The 27 Club Agency: Rethink + Over The Bridge Client: Over The Bridge Category: Radio & Audio
Pinatex Agency: L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Innovation & Transformation / Innovation in Health & Wellness
Pinatex Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Products
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Products
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Direct Marketing
Uncomfortable Truth Agency: TAXI Client: Human Rights Foundation Category: Direct Marketing
The Mirror - See Me As I Am Agency: FCB India LLP Advertising Ltd / Delhi + UNAIDS / Geneva + Goodmorning Films / Mumbai Client: UNAIDS Category: Film
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Public Relations
SOCIAL BULLETS Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Creative Use of Data
Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Radio & Audio
Erase The Line Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo Client: The Chrysalis Initiative Category: Craft / Art Direction
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Health & Wellness
Degree Inclusive Agency: Wunderman Thompson Argentina Client: Unilever Category: Innovation & Transformation / Innovation in Health & Wellness
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Print
David’s Unusables Agency: Special New Zealand + Motor Neurone Disease New Zealand + The Post Office Client: Motor Neurone Disease New Zealand (MND NZ) Category: Direct Marketing
The Battle Inside Agency: Cheil / Spain Client: CRIS contra el Cáncer Category: Online & Mobile
Behind the pack Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Alliance contre le tabac Category: Online & Mobile
Disease Dilemmas Agency: BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney Client: The Garvan Institute of Medical Research Category: Out of Home
Bullying Out Of Home Agency: Friends / Stockholm + Perfect Fools / Stockholm + Ocean Outdoor / Stockholm Client: Friends Category: Out of Home
Fearless Night Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: HandsAway Category: Out of Home
Happy Birthday, Twitter Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content Client: Canadian Centre for Child Protection Category: Public Relations
BERLIN'S HEART STANDS STILL. Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Experiential / Immersive / Events
Hackwashing Agency: VMLY&R Commerce / Mumbai + Hindustan Unilever Limited / Mumbai Client: Lifebuoy Category: Experiential / Immersive / Events
SOCIAL BULLETS Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Craft / Art Direction
Self-Exam Filter Agency: Wunderman Thompson / Sao Paulo + Johnson & Johnson Client: Johnson & Johnson Category: Social Media
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Products
Reviews of Hope Agency: Toaster + Google Indonesia + Essence SEA Client: Google Indonesia / Google Search Category: Craft / Data-Driven Personalization
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Print
Erase The Line Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo Client: The Chrysalis Initiative Category: Print
Helpline on The Cover Agency: Havas / Tel Aviv Client: Laisha Category: Direct Marketing
Hackwashing Agency: VMLY&R Commerce / Mumbai + Hindustan Unilever Limited / Mumbai Client: Lifebuoy Category: Direct Marketing
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Online & Mobile
Pill-ID Agency: HEREZIE / Paris + Rehab / London Client: Pill-ID Category: Online & Mobile
Tropicana Toothpaste Agency: Cramer-Krasselt / Chicago + MullenLowe PR / New York Client: Tropicana Category: Promotional Items
Soulfuel™️ Safe Lamp™️ Agency: Joe Public United / Johannesburg Client: Chicken Licken Category: Promotional Items
Don't sleep on it Agency: Leo Burnett / Riyadh Client: IKEA Category: Promotional Items
Ballsy Ribbon Agency: Rethink + BC Cancer Foundation Client: BC Cancer Foundation Category: Promotional Items
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Promotional Items
FEET Agency: mortierbrigade / brussels Client: Brussels Mobility Category: Integrated Campaign
Bless Your F*ing Cooch Agency: Mischief @ No Fixed Address + eos + Makeout Client: eos Category: Design / Packaging
Gradient Vodka Soda Agency: Trill / Calgary Client: Gradient Beverages Corp. Category: Design / Packaging
GRADE SHAMING Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Out of Home
Malnutrition Facts Agency: L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York Client: Dole Sunshine Company Category: Out of Home
Flags of Generosity Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur Client: Cadbury Category: Out of Home
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Out of Home

2022 Health & Wellness Best of Discipline Pencil

L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York

Dole Sunshine Company + Ananas Anam

Pinatex

Best of Health & Wellness

OS22_HW001G

2022 Health & Wellness Gold Pencil

McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis

Evofem/Phexxi

House Rules

Integrated Campaign

OS22_HW006G

2022 Health & Wellness Gold Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Integrated Campaign

OS22_HW007G

2022 Health & Wellness Gold Pencil

Wunderman Thompson Argentina

Unilever

Degree Inclusive

Design / Packaging

OS22_HW003G

2022 Health & Wellness Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Public Relations

OS22_HW004G

2022 Health & Wellness Gold Pencil

Rethink + Over The Bridge

Over The Bridge

Lost Tapes Of The 27 Club

Radio & Audio

OS22_HW005G

2022 Health & Wellness Gold Pencil

L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York

Dole Sunshine Company + Ananas Anam

Pinatex

Innovation & Transformation / Innovation in Health & Wellness

OS22_HW008G

2022 Health & Wellness Gold Pencil

L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York

Dole Sunshine Company + Ananas Anam

Pinatex

Products

OS22_HW001G

2022 Health & Wellness Gold Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Products

OS22_HW002G

2022 Health & Wellness Silver Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Direct Marketing

OS22_HW010S

2022 Health & Wellness Silver Pencil

TAXI

Human Rights Foundation

Uncomfortable Truth

Direct Marketing

OS22_HW011S

2022 Health & Wellness Silver Pencil

FCB India LLP Advertising Ltd / Delhi + UNAIDS / Geneva + Goodmorning Films / Mumbai

UNAIDS

The Mirror - See Me As I Am

Film

OS22_HW012S

2022 Health & Wellness Silver Pencil

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Public Relations

OS22_HW013S

2022 Health & Wellness Silver Pencil

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

SOCIAL BULLETS

Creative Use of Data

OS22_HW009S

2022 Health & Wellness Silver Pencil

FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto

Walmart

Bedtime Stories

Radio & Audio

OS22_HW014S

2022 Health & Wellness Silver Pencil

Intouch Group / New York + Videocubo.tv / Sao Paolo

The Chrysalis Initiative

Erase The Line

Craft / Art Direction

OS22_HW015S

2022 Health & Wellness Silver Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Innovation & Transformation / Innovation in Health & Wellness

OS22_HW016S

2022 Health & Wellness Silver Pencil

Wunderman Thompson Argentina

Unilever

Degree Inclusive

Innovation & Transformation / Innovation in Health & Wellness

OS22_HW017S

2022 Health & Wellness Bronze Pencil

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Print

OS22_HW025B

2022 Health & Wellness Bronze Pencil

Special New Zealand + Motor Neurone Disease New Zealand + The Post Office

Motor Neurone Disease New Zealand (MND NZ)

David’s Unusables

Direct Marketing

OS22_HW021B

2022 Health & Wellness Bronze Pencil

Cheil / Spain

CRIS contra el Cáncer

The Battle Inside

Online & Mobile

OS22_HW022B

2022 Health & Wellness Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Alliance contre le tabac

Behind the pack

Online & Mobile

OS22_HW023B

2022 Health & Wellness Bronze Pencil

BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney

The Garvan Institute of Medical Research

Disease Dilemmas

Out of Home

OS22_HW026B

2022 Health & Wellness Bronze Pencil

Friends / Stockholm + Perfect Fools / Stockholm + Ocean Outdoor / Stockholm

Friends

Bullying Out Of Home

Out of Home

OS22_HW027B

2022 Health & Wellness Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

HandsAway

Fearless Night

Out of Home

OS22_HW028B

2022 Health & Wellness Bronze Pencil

No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content

Canadian Centre for Child Protection

Happy Birthday, Twitter

Public Relations

OS22_HW029B

2022 Health & Wellness Bronze Pencil

Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg

Berliner Verkehrsbetriebe (BVG) - AöR

BERLIN'S HEART STANDS STILL.

Experiential / Immersive / Events

OS22_HW018B

2022 Health & Wellness Bronze Pencil

VMLY&R Commerce / Mumbai + Hindustan Unilever Limited / Mumbai

Lifebuoy

Hackwashing

Experiential / Immersive / Events

OS22_HW019B

2022 Health & Wellness Bronze Pencil

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

SOCIAL BULLETS

Craft / Art Direction

OS22_HW030B

2022 Health & Wellness Bronze Pencil

Wunderman Thompson / Sao Paulo + Johnson & Johnson

Johnson & Johnson

Self-Exam Filter

Social Media

OS22_HW024B

2022 Health & Wellness Bronze Pencil

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Products

OS22_HW020B

2022 Health & Wellness Merit Award

Toaster + Google Indonesia + Essence SEA

Google Indonesia / Google Search

Reviews of Hope

Craft / Data-Driven Personalization

OS22_HW077M

2022 Health & Wellness Merit Award

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Print

OS22_HW053M

2022 Health & Wellness Merit Award

Intouch Group / New York + Videocubo.tv / Sao Paolo

The Chrysalis Initiative

Erase The Line

Print

OS22_HW054M

2022 Health & Wellness Merit Award

Havas / Tel Aviv

Laisha

Helpline on The Cover

Direct Marketing

OS22_HW042M

2022 Health & Wellness Merit Award

VMLY&R Commerce / Mumbai + Hindustan Unilever Limited / Mumbai

Lifebuoy

Hackwashing

Direct Marketing

OS22_HW043M

2022 Health & Wellness Merit Award

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

The Cost of Bullying

Online & Mobile

OS22_HW046M

2022 Health & Wellness Merit Award

HEREZIE / Paris + Rehab / London

Pill-ID

Pill-ID

Online & Mobile

OS22_HW047M

2022 Health & Wellness Merit Award

Cramer-Krasselt / Chicago + MullenLowe PR / New York

Tropicana

Tropicana Toothpaste

Promotional Items

OS22_HW037M

2022 Health & Wellness Merit Award

Joe Public United / Johannesburg

Chicken Licken

Soulfuel™️ Safe Lamp™️

Promotional Items

OS22_HW038M

2022 Health & Wellness Merit Award

Leo Burnett / Riyadh

IKEA

Don't sleep on it

Promotional Items

OS22_HW039M

2022 Health & Wellness Merit Award

Rethink + BC Cancer Foundation

BC Cancer Foundation

Ballsy Ribbon

Promotional Items

OS22_HW040M

2022 Health & Wellness Merit Award

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Promotional Items

OS22_HW041M

2022 Health & Wellness Merit Award

mortierbrigade / brussels

Brussels Mobility

FEET

Integrated Campaign

OS22_HW064M

2022 Health & Wellness Merit Award

Mischief @ No Fixed Address + eos + Makeout

eos

Bless Your F*ing Cooch

Design / Packaging

OS22_HW035M

2022 Health & Wellness Merit Award

Trill / Calgary

Gradient Beverages Corp.

Gradient Vodka Soda

Design / Packaging

OS22_HW036M

2022 Health & Wellness Merit Award

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

GRADE SHAMING

Out of Home

OS22_HW055M

2022 Health & Wellness Merit Award

L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York

Dole Sunshine Company

Malnutrition Facts

Out of Home

OS22_HW056M

2022 Health & Wellness Merit Award

Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur

Cadbury

Flags of Generosity

Out of Home

OS22_HW057M

2022 Health & Wellness Merit Award

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Out of Home

OS22_HW058M

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