The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Best of Interactive & Mobile Craft
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Visual Craft / Animation
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Use of Technology
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: UX / UI / User Experience / CX / DX
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Innovation & Transformation / Innovation in Lockdown
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Visual Craft / Animation
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: UX / UI / Utility / Ecommerce
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Use of Technology
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Use of Technology
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: Use of Technology
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Visual Craft / Visual Effects
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Audio Craft / Music
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Visual Craft / Art Direction
Joytopia
Agency: Jung von Matt AG / Hamburg + Elastique + Journee – The Metaverse Company / Berlin + The Game Group / Hamburg
Client: BMW Group Category: Visual Craft / Art Direction
6ourbon 7ime
Agency: Leo Burnett / Chicago + Beam Suntory / Chicago + Starcom / Chicago + Harbor / New York
Client: Beam Suntory Category: Visual Craft / Art Direction
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: UX / UI / User Experience / CX / DX
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: UX / UI / User Experience / CX / DX
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Creative Use of Data
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Visual Craft / Visual Effects
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: UX / UI / Utility / Ecommerce
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: UX / UI / Utility / Ecommerce
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Writing
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Writing
Award:
2022 Interactive & Mobile Craft Best of Discipline Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Best of Interactive & Mobile Craft
Annual ID:
OS22_IC001G
Award:
2022 Interactive & Mobile Craft Gold Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC001G
Award:
2022 Interactive & Mobile Craft Gold Pencil
Agency:
Google + Google Devices & Services Creative Team
Client:
Google
Title:
Real Tone
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC003G
Award:
2022 Interactive & Mobile Craft Gold Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Visual Craft / Animation
Annual ID:
OS22_IC002G
Award:
2022 Interactive & Mobile Craft Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Use of Technology
Annual ID:
OS22_IC007S
Award:
2022 Interactive & Mobile Craft Silver Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS22_IC005S
Award:
2022 Interactive & Mobile Craft Silver Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_IC008S
Award:
2022 Interactive & Mobile Craft Silver Pencil
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_IC009S
Award:
2022 Interactive & Mobile Craft Silver Pencil
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Visual Craft / Animation
Annual ID:
OS22_IC006S
Award:
2022 Interactive & Mobile Craft Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Cheetos
Title:
Cheetle iD
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS22_IC004S
Award:
2022 Interactive & Mobile Craft Bronze Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Use of Technology
Annual ID:
OS22_IC011B
Award:
2022 Interactive & Mobile Craft Bronze Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Use of Technology
Annual ID:
OS22_IC012B
Award:
2022 Interactive & Mobile Craft Bronze Pencil
Agency:
Google + Google Devices & Services Creative Team
Client:
Google
Title:
Real Tone
Category:
Use of Technology
Annual ID:
OS22_IC013B
Award:
2022 Interactive & Mobile Craft Bronze Pencil
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC014B
Award:
2022 Interactive & Mobile Craft Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Visual Craft / Visual Effects
Annual ID:
OS22_IC010B
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Audio Craft / Music
Annual ID:
OS22_IC024M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO
Category:
Audio Craft / Music
Annual ID:
OS22_IC025M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Visual Craft / Art Direction
Annual ID:
OS22_IC020M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
Jung von Matt AG / Hamburg + Elastique + Journee – The Metaverse Company / Berlin + The Game Group / Hamburg
Client:
BMW Group
Title:
Joytopia
Category:
Visual Craft / Art Direction
Annual ID:
OS22_IC021M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
Leo Burnett / Chicago + Beam Suntory / Chicago + Starcom / Chicago + Harbor / New York
Client:
Beam Suntory
Title:
6ourbon 7ime
Category:
Visual Craft / Art Direction
Annual ID:
OS22_IC022M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS22_IC017M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
R/GA / London + R/GA / Sao Paolo + Google / London
Client:
Google
Title:
Auditorial
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS22_IC018M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC028M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC029M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
Scholz & Friends
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC030M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Creative Use of Data
Annual ID:
OS22_IC019M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Visual Craft / Visual Effects
Annual ID:
OS22_IC023M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS22_IC015M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
R/GA / London + R/GA / Sao Paolo + Google / London
Client:
Google
Title:
Auditorial
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS22_IC016M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO
Category:
Writing
Annual ID:
OS22_IC026M