The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Best of Interactive & Mobile Craft
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Visual Craft / Animation
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Real Tone Agency: Google + Google Devices & Services Creative Team Client: Google Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Visual Craft / Animation
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: UX / UI / User Experience / CX / DX
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Use of Technology
Cheetle iD Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: UX / UI / Utility / Ecommerce
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
RECEATS Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto Client: Good Fortune Category: Innovation & Transformation / Innovation in Lockdown
Warzone in Paradise Agency: 72andSunny / Los Angeles Client: Activision Blizzard / Call of Duty Category: Visual Craft / Visual Effects
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Use of Technology
Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Use of Technology
Real Tone Agency: Google + Google Devices & Services Creative Team Client: Google Category: Use of Technology
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Visual Craft / Visual Effects
A Song for Every CMO Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Writing
RECEATS Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto Client: Good Fortune Category: Writing
SOCIAL BULLETS Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Visual Craft / Art Direction
Joytopia Agency: Jung von Matt AG / Hamburg + Elastique + Journee – The Metaverse Company / Berlin + The Game Group / Hamburg Client: BMW Group Category: Visual Craft / Art Direction
6ourbon 7ime Agency: Leo Burnett / Chicago + Beam Suntory / Chicago + Starcom / Chicago + Harbor / New York Client: Beam Suntory Category: Visual Craft / Art Direction
SOCIAL BULLETS Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Creative Use of Data
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Samsung FastFrame Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol Client: Samsung Electronics Benelux Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Audio Craft / Music
A Song for Every CMO Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Audio Craft / Music
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: UX / UI / User Experience / CX / DX
Auditorial Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: UX / UI / User Experience / CX / DX
RECEATS Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto Client: Good Fortune Category: UX / UI / Utility / Ecommerce
Auditorial Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: UX / UI / Utility / Ecommerce

2022 Interactive & Mobile Craft Best of Discipline Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Best of Interactive & Mobile Craft

OS22_IC001G

2022 Interactive & Mobile Craft Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Visual Craft / Animation

OS22_IC002G

2022 Interactive & Mobile Craft Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS22_IC001G

2022 Interactive & Mobile Craft Gold Pencil

Google + Google Devices & Services Creative Team

Google

Real Tone

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS22_IC003G

2022 Interactive & Mobile Craft Silver Pencil

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Visual Craft / Animation

OS22_IC006S

2022 Interactive & Mobile Craft Silver Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

UX / UI / User Experience / CX / DX

OS22_IC005S

2022 Interactive & Mobile Craft Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Use of Technology

OS22_IC007S

2022 Interactive & Mobile Craft Silver Pencil

Goodby Silverstein & Partners / San Francisco

Cheetos

Cheetle iD

UX / UI / Utility / Ecommerce

OS22_IC004S

2022 Interactive & Mobile Craft Silver Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Innovation & Transformation / Innovation in Lockdown

OS22_IC008S

2022 Interactive & Mobile Craft Silver Pencil

OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto

Good Fortune

RECEATS

Innovation & Transformation / Innovation in Lockdown

OS22_IC009S

2022 Interactive & Mobile Craft Bronze Pencil

72andSunny / Los Angeles

Activision Blizzard / Call of Duty

Warzone in Paradise

Visual Craft / Visual Effects

OS22_IC010B

2022 Interactive & Mobile Craft Bronze Pencil

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS22_IC014B

2022 Interactive & Mobile Craft Bronze Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Use of Technology

OS22_IC011B

2022 Interactive & Mobile Craft Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto

Walmart

Bedtime Stories

Use of Technology

OS22_IC012B

2022 Interactive & Mobile Craft Bronze Pencil

Google + Google Devices & Services Creative Team

Google

Real Tone

Use of Technology

OS22_IC013B

2022 Interactive & Mobile Craft Merit Award

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Visual Craft / Visual Effects

OS22_IC023M

2022 Interactive & Mobile Craft Merit Award

FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York

Spotify

A Song for Every CMO

Writing

OS22_IC026M

2022 Interactive & Mobile Craft Merit Award

OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto

Good Fortune

RECEATS

Writing

OS22_IC027M

2022 Interactive & Mobile Craft Merit Award

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

SOCIAL BULLETS

Visual Craft / Art Direction

OS22_IC020M

2022 Interactive & Mobile Craft Merit Award

Jung von Matt AG / Hamburg + Elastique + Journee – The Metaverse Company / Berlin + The Game Group / Hamburg

BMW Group

Joytopia

Visual Craft / Art Direction

OS22_IC021M

2022 Interactive & Mobile Craft Merit Award

Leo Burnett / Chicago + Beam Suntory / Chicago + Starcom / Chicago + Harbor / New York

Beam Suntory

6ourbon 7ime

Visual Craft / Art Direction

OS22_IC022M

2022 Interactive & Mobile Craft Merit Award

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

SOCIAL BULLETS

Creative Use of Data

OS22_IC019M

2022 Interactive & Mobile Craft Merit Award

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS22_IC028M

2022 Interactive & Mobile Craft Merit Award

Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol

Samsung Electronics Benelux

Samsung FastFrame

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS22_IC029M

2022 Interactive & Mobile Craft Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS22_IC030M

2022 Interactive & Mobile Craft Merit Award

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Audio Craft / Music

OS22_IC024M

2022 Interactive & Mobile Craft Merit Award

FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York

Spotify

A Song for Every CMO

Audio Craft / Music

OS22_IC025M

2022 Interactive & Mobile Craft Merit Award

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

The Cost of Bullying

UX / UI / User Experience / CX / DX

OS22_IC017M

2022 Interactive & Mobile Craft Merit Award

R/GA / London + R/GA / Sao Paolo + Google / London

Google

Auditorial

UX / UI / User Experience / CX / DX

OS22_IC018M

2022 Interactive & Mobile Craft Merit Award

OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto

Good Fortune

RECEATS

UX / UI / Utility / Ecommerce

OS22_IC015M

2022 Interactive & Mobile Craft Merit Award

R/GA / London + R/GA / Sao Paolo + Google / London

Google

Auditorial

UX / UI / Utility / Ecommerce

OS22_IC016M

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