The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Best of Interactive, Online & Mobile
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Sailor Studio + A9 Audio / São Paulo + Zubi / Miami
Client: Burger King Category: Brand Partnerships
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Online & Mobile Video / Interactive Video
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Online Community / Use of Existing Platform
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Physical Product & Mobile Integration
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King Category: Customer Experience / CX
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Brand Partnerships
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: NFTs & the Metaverse / NFTs
Self-Exam Filter
Agency: Wunderman Thompson / Sao Paulo + Johnson & Johnson
Client: Johnson & Johnson Category: Utility
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Online & Mobile Video / Online-only Video - Single
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Online & Mobile Video / Online-only Video - Single
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Utility / Ecommerce
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Utility / Ecommerce
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Utility / Ecommerce
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Online & Mobile Video / Mobile Video
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Innovation & Transformation / Innovation in Lockdown
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Gaming / Computer & Console
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Online & Mobile Video / Interactive Video
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Online Community / Use of Existing Platform
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Online Community / Use of Existing Platform
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia Category: Gaming / Mobile
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Physical Product & Mobile Integration
Mythic Quest: Corporate Card Leak
Agency: Apple + Mirimar + Apple TV+ / Los Angeles
Client: Apple TV+ Category: Brand Partnerships
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
Empty Rooms
Agency: Happiness / An FCB alliance / Brussels
Client: OVK / PEVR (PARENTS OF ROAD VICTIMS) Category: Online Advertising / Native Ads
Violent classifieds
Agency: Jung von Matt AG / Hamburg + Not A Machine GmbH / Hamburg + eBay Kleinanzeigen GmbH / Kleinmachnow + TERRE DES FEMMES / Berlin
Client: Terre des Femmes Category: Online Advertising / Native Ads
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Online & Mobile Video / Mobile Video
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF Category: NFTs & the Metaverse / NFTs
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung Category: Innovation & Transformation / Innovation in Lockdown
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Innovation & Transformation / Innovation in Lockdown
Porsche Taycan - Tesla Targeting
Agency: TBWA\Switzerland / Zürich
Client: Porsche Category: Online Advertising / Display Ads
Adventures With Zeee Bucks
Agency: BUCK + R/GA / New York
Client: Ally Bank Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Millerverse
Agency: DDB / Chicago
Client: Miller Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Oakley KATO - AR Launch Experience
Agency: Oakley + Kamp Grizzly
Client: Oakley Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Behind the pack
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Alliance contre le tabac Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Websites / Desktop & Responsive
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Websites / Desktop & Responsive
Oatly Infinite Canvas
Agency: OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client: Oatly Department of Mind Control Category: Websites / Desktop & Responsive
Wait For Heinz
Agency: Rethink + Kraft Heinz
Client: Kraft Heinz Canada Category: Websites / Desktop & Responsive
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2022 Interactive, Online & Mobile Best of Discipline Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Best of Interactive, Online & Mobile
Annual ID:
OS22_IN001G
Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
DAVID / São Paulo + Burger King / São Paulo + Sailor Studio + A9 Audio / São Paulo + Zubi / Miami
Client:
Burger King
Title:
The Impossible Combo
Category:
Brand Partnerships
Annual ID:
OS22_IN006G
Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Brand Partnerships
Annual ID:
OS22_IN007G
Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_IN009G
Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN005G
Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
Google + Google Devices & Services Creative Team
Client:
Google
Title:
Real Tone
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS22_IN008G
Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
Google + Google Devices & Services Creative Team
Client:
Google
Title:
Real Tone
Category:
Utility
Annual ID:
OS22_IN002G
Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS22_IN003G
Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN001G
Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN004G
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client:
Burger King
Title:
The Impossible Combo
Category:
Customer Experience / CX
Annual ID:
OS22_IN015S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Fondation de France
Title:
Bee Influencer
Category:
Brand Partnerships
Annual ID:
OS22_IN019S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
NFTs & the Metaverse / NFTs
Annual ID:
OS22_IN018S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
R/GA / London
Client:
Nike
Title:
NikeSync
Category:
Utility
Annual ID:
OS22_IN010S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
Wunderman Thompson / Sao Paulo + Johnson & Johnson
Client:
Johnson & Johnson
Title:
Self-Exam Filter
Category:
Utility
Annual ID:
OS22_IN011S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN016S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN017S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Utility / Ecommerce
Annual ID:
OS22_IN012S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Cheetos
Title:
Cheetle iD
Category:
Utility / Ecommerce
Annual ID:
OS22_IN013S
Award:
2022 Interactive, Online & Mobile Silver Pencil
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
Utility / Ecommerce
Annual ID:
OS22_IN014S
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Go For The Handful
Category:
Online & Mobile Video / Mobile Video
Annual ID:
OS22_IN023B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_IN029B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS22_IN027B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
Ogilvy Mumbai / India + Mondelez
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS22_IN028B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client:
Decathlon
Title:
The Breakaway
Category:
Gaming / Computer & Console
Annual ID:
OS22_IN024B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS22_IN022B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN020B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN021B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client:
Volkswagen Group Australia
Title:
The Ad Break Championship – GTI Hijack
Category:
Gaming / Mobile
Annual ID:
OS22_IN025B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
BETC / Paris + GUM / Paris + General Pop / Paris
Client:
Hennessy
Title:
Hennesscreen
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN026B
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Apple + Mirimar + Apple TV+ / Los Angeles
Client:
Apple TV+
Title:
Mythic Quest: Corporate Card Leak
Category:
Brand Partnerships
Annual ID:
OS22_IN077M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Brand Partnerships
Annual ID:
OS22_IN078M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Happiness / An FCB alliance / Brussels
Client:
OVK / PEVR (PARENTS OF ROAD VICTIMS)
Title:
Empty Rooms
Category:
Online Advertising / Native Ads
Annual ID:
OS22_IN048M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Jung von Matt AG / Hamburg + Not A Machine GmbH / Hamburg + eBay Kleinanzeigen GmbH / Kleinmachnow + TERRE DES FEMMES / Berlin
Client:
Terre des Femmes
Title:
Violent classifieds
Category:
Online Advertising / Native Ads
Annual ID:
OS22_IN049M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BETC / Paris + GUM / Paris + General Pop / Paris
Client:
Hennessy
Title:
Hennesscreen
Category:
Online & Mobile Video / Mobile Video
Annual ID:
OS22_IN062M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client:
WWF
Title:
Non-Fungible Animals
Category:
NFTs & the Metaverse / NFTs
Annual ID:
OS22_IN076M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
CHEP Network / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_IN081M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_IN082M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Switzerland / Zürich
Client:
Porsche
Title:
Porsche Taycan - Tesla Targeting
Category:
Online Advertising / Display Ads
Annual ID:
OS22_IN050M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BUCK + R/GA / New York
Client:
Ally Bank
Title:
Adventures With Zeee Bucks
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN068M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
DDB / Chicago
Client:
Miller
Title:
Millerverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN069M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN070M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Oakley + Kamp Grizzly
Client:
Oakley
Title:
Oakley KATO - AR Launch Experience
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN071M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Alliance contre le tabac
Title:
Behind the pack
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN072M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN073M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Cheetos
Title:
Cheetle iD
Category:
Websites / Desktop & Responsive
Annual ID:
OS22_IN030M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Websites / Desktop & Responsive
Annual ID:
OS22_IN031M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client:
Oatly Department of Mind Control
Title:
Oatly Infinite Canvas
Category:
Websites / Desktop & Responsive
Annual ID:
OS22_IN032M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Rethink + Kraft Heinz
Client:
Kraft Heinz Canada
Title:
Wait For Heinz
Category:
Websites / Desktop & Responsive
Annual ID:
OS22_IN033M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS22_IN079M
