The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ) Category: Best of Pharma

Unbreakable
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Craft / Art Direction


Erase The Line
Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo
Client: The Chrysalis Initiative Category: Craft / Art Direction


David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ) Category: Direct Marketing


Unbreakable
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Film


House Rules
Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis
Client: Evofem/Phexxi Category: Integrated Campaign


Erase The Line
Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo
Client: The Chrysalis Initiative Category: Print


“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Print


Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc. Category: Innovation & Transformation / Innovation in Pharma


The Unkown Heroes
Agency: Saatchi & Saatchi France / Paris + Prodigious / Saint-Denis
Client: ICRC International Committee of The Red Cross Category: Film


Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc. Category: Products


“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Print


Now You Know
Agency: Anomaly / New York + Smuggler
Client: Abbott / FreeStyle Libre Category: Craft / Art Direction


“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Craft / Art Direction


“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Craft / Art Direction


The First Posters to Help Treat Aphasia
Agency: Area 23, An IPG Health Company / New York + Constant Therapy Health / Newton
Client: Constant Therapy Health/Constant Therapy Category: Craft / Art Direction


Down and Out Kidney
Agency: Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba
Client: HORIZON/KRYSTEXXA Category: Craft / Art Direction


Contagious
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Craft / Art Direction


Tough at Heart
Agency: FCBCURE, An IPG Health Company / Parsippany + Merck Pharmaceuticals / Kenilworth
Client: Merck/VERQUVO Category: Craft / Art Direction


Now You Know
Agency: Anomaly / New York + Smuggler
Client: Abbott / FreeStyle Libre Category: Craft / Writing


Down and Out Kidney
Agency: Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba
Client: HORIZON/KRYSTEXXA Category: Film


Contagious
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Film


Gabriel
Agency: Area 23, An IPG Health Company / New York + ST JOHN’S HEALTH CENTER PROVIDENCE / SANTA MONICA + MARCH OF DIMES / Washington DC + FOUNDNATION / Los Angeles
Client: ST JOHN’S HEALTH CENTER PROVIDENCE/ MARCH OF DIMES Category: Film


Kettlebell
Agency: Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg
Client: DocMorris N.V. Category: Film


A Medicine Company
Agency: Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles
Client: Eli Lilly & Company Category: Film


Disease Dilemmas
Agency: BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client: The Garvan Institute of Medical Research Category: Integrated Campaign


Award:
2022 Pharma Best of Discipline Pencil
Agency:
Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David's Unusables
Category:
Best of Pharma
Annual ID:
OS22_PH001G

Award:
2022 Pharma Gold Pencil
Agency:
Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client:
Insmed Incorporated/NTMFacts.com
Title:
Unbreakable
Category:
Craft / Art Direction
Annual ID:
OS22_PH004G

Award:
2022 Pharma Gold Pencil
Agency:
Intouch Group / New York + Videocubo.tv / Sao Paolo
Client:
The Chrysalis Initiative
Title:
Erase The Line
Category:
Craft / Art Direction
Annual ID:
OS22_PH007G

Award:
2022 Pharma Gold Pencil
Agency:
Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David's Unusables
Category:
Direct Marketing
Annual ID:
OS22_PH001G

Award:
2022 Pharma Gold Pencil
Agency:
Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client:
Insmed Incorporated/NTMFacts.com
Title:
Unbreakable
Category:
Film
Annual ID:
OS22_PH002G

Award:
2022 Pharma Gold Pencil
Agency:
McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis
Client:
Evofem/Phexxi
Title:
House Rules
Category:
Integrated Campaign
Annual ID:
OS22_PH003G

Award:
2022 Pharma Silver Pencil
Agency:
Intouch Group / New York + Videocubo.tv / Sao Paolo
Client:
The Chrysalis Initiative
Title:
Erase The Line
Category:
Print
Annual ID:
OS22_PH006S

Award:
2022 Pharma Silver Pencil
Agency:
Anomaly / New York + Smuggler
Client:
Abbott / FreeStyle Libre
Title:
Now You Know
Category:
Film
Annual ID:
OS22_PH005S

Award:
2022 Pharma Bronze Pencil
Agency:
21GRAMS / London
Client:
AstraZeneca
Title:
The Big Sneeze
Category:
Out of Home
Annual ID:
OS22_PH011B

Award:
2022 Pharma Bronze Pencil
Agency:
Area 23, An IPG Health Company / New York
Client:
Daiichi Sankyo Inc. / Injectafer
Title:
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Category:
Print
Annual ID:
OS22_PH010B

Award:
2022 Pharma Bronze Pencil
Agency:
RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Innovation & Transformation / Innovation in Pharma
Annual ID:
OS22_PH012B

Award:
2022 Pharma Bronze Pencil
Agency:
21GRAMS / London
Client:
Novartis UK
Title:
Slow the Burn
Category:
Promotional Items
Annual ID:
OS22_PH008B

Award:
2022 Pharma Bronze Pencil
Agency:
Saatchi & Saatchi France / Paris + Prodigious / Saint-Denis
Client:
ICRC International Committee of The Red Cross
Title:
The Unkown Heroes
Category:
Film
Annual ID:
OS22_PH009B

Award:
2022 Pharma Merit Award
Agency:
McCann / New York
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Public Relations
Annual ID:
OS22_PH022M

Award:
2022 Pharma Merit Award
Agency:
RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Products
Annual ID:
OS22_PH013M

Award:
2022 Pharma Merit Award
Agency:
21GRAMS / London
Client:
Novartis UK
Title:
Slow the Burn
Category:
Print
Annual ID:
OS22_PH020M

Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
Daiichi Sankyo Inc. / Injectafer
Title:
“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci
Category:
Print
Annual ID:
OS22_PH021M

Award:
2022 Pharma Merit Award
Agency:
Anomaly / New York + Smuggler
Client:
Abbott / FreeStyle Libre
Title:
Now You Know
Category:
Craft / Art Direction
Annual ID:
OS22_PH024M

Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
Daiichi Sankyo Inc. / Injectafer
Title:
“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci
Category:
Craft / Art Direction
Annual ID:
OS22_PH025M

Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
Daiichi Sankyo Inc. / Injectafer
Title:
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Category:
Craft / Art Direction
Annual ID:
OS22_PH026M

Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York + Constant Therapy Health / Newton
Client:
Constant Therapy Health/Constant Therapy
Title:
The First Posters to Help Treat Aphasia
Category:
Craft / Art Direction
Annual ID:
OS22_PH027M

Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba
Client:
HORIZON/KRYSTEXXA
Title:
Down and Out Kidney
Category:
Craft / Art Direction
Annual ID:
OS22_PH028M

Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client:
Insmed Incorporated/NTMFacts.com
Title:
Contagious
Category:
Craft / Art Direction
Annual ID:
OS22_PH029M

Award:
2022 Pharma Merit Award
Agency:
FCBCURE, An IPG Health Company / Parsippany + Merck Pharmaceuticals / Kenilworth
Client:
Merck/VERQUVO
Title:
Tough at Heart
Category:
Craft / Art Direction
Annual ID:
OS22_PH030M

Award:
2022 Pharma Merit Award
Agency:
McCann / New York
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Social Media
Annual ID:
OS22_PH019M

Award:
2022 Pharma Merit Award
Agency:
Anomaly / New York + Smuggler
Client:
Abbott / FreeStyle Libre
Title:
Now You Know
Category:
Craft / Writing
Annual ID:
OS22_PH031M

Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba
Client:
HORIZON/KRYSTEXXA
Title:
Down and Out Kidney
Category:
Film
Annual ID:
OS22_PH014M

Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client:
Insmed Incorporated/NTMFacts.com
Title:
Contagious
Category:
Film
Annual ID:
OS22_PH015M

Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York + ST JOHN’S HEALTH CENTER PROVIDENCE / SANTA MONICA + MARCH OF DIMES / Washington DC + FOUNDNATION / Los Angeles
Client:
ST JOHN’S HEALTH CENTER PROVIDENCE/ MARCH OF DIMES
Title:
Gabriel
Category:
Film
Annual ID:
OS22_PH016M

Award:
2022 Pharma Merit Award
Agency:
Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg
Client:
DocMorris N.V.
Title:
Kettlebell
Category:
Film
Annual ID:
OS22_PH017M

Award:
2022 Pharma Merit Award
Agency:
Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles
Client:
Eli Lilly & Company
Title:
A Medicine Company
Category:
Film
Annual ID:
OS22_PH018M
