The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

David's Unusables Agency: Special New Zealand + Motor Neurone Disease New Zealand + The Post Office Client: Motor Neurone Disease New Zealand (MND NZ) Category: Best of Pharma
Unbreakable Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ Client: Insmed Incorporated/NTMFacts.com Category: Craft / Art Direction
Erase The Line Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo Client: The Chrysalis Initiative Category: Craft / Art Direction
Unbreakable Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ Client: Insmed Incorporated/NTMFacts.com Category: Film
David's Unusables Agency: Special New Zealand + Motor Neurone Disease New Zealand + The Post Office Client: Motor Neurone Disease New Zealand (MND NZ) Category: Direct Marketing
House Rules Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis Client: Evofem/Phexxi Category: Integrated Campaign
Erase The Line Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo Client: The Chrysalis Initiative Category: Print
Now You Know Agency: Anomaly / New York + Smuggler Client: Abbott / FreeStyle Libre Category: Film
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart Agency: Area 23, An IPG Health Company / New York Client: Daiichi Sankyo Inc. / Injectafer Category: Print
Slow the Burn Agency: 21GRAMS / London Client: Novartis UK Category: Promotional Items
The Big Sneeze Agency: 21GRAMS / London Client: AstraZeneca Category: Out of Home
The Unkown Heroes Agency: Saatchi & Saatchi France / Paris + Prodigious / Saint-Denis Client: ICRC International Committee of The Red Cross Category: Film
Project Courage Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Co., Inc. Category: Innovation & Transformation / Innovation in Pharma
Slow the Burn Agency: 21GRAMS / London Client: Novartis UK Category: Print
“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci Agency: Area 23, An IPG Health Company / New York Client: Daiichi Sankyo Inc. / Injectafer Category: Print
Project Courage Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Co., Inc. Category: Products
Now You Know Agency: Anomaly / New York + Smuggler Client: Abbott / FreeStyle Libre Category: Craft / Art Direction
“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci Agency: Area 23, An IPG Health Company / New York Client: Daiichi Sankyo Inc. / Injectafer Category: Craft / Art Direction
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart Agency: Area 23, An IPG Health Company / New York Client: Daiichi Sankyo Inc. / Injectafer Category: Craft / Art Direction
The First Posters to Help Treat Aphasia Agency: Area 23, An IPG Health Company / New York + Constant Therapy Health / Newton Client: Constant Therapy Health/Constant Therapy Category: Craft / Art Direction
Down and Out Kidney Agency: Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba Client: HORIZON/KRYSTEXXA Category: Craft / Art Direction
Contagious Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ Client: Insmed Incorporated/NTMFacts.com Category: Craft / Art Direction
Tough at Heart Agency: FCBCURE, An IPG Health Company / Parsippany + Merck Pharmaceuticals / Kenilworth Client: Merck/VERQUVO Category: Craft / Art Direction
Vagina Appreciation Day Agency: McCann / New York Client: Annovera Category: Public Relations
Down and Out Kidney Agency: Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba Client: HORIZON/KRYSTEXXA Category: Film
Contagious Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ Client: Insmed Incorporated/NTMFacts.com Category: Film
Gabriel Agency: Area 23, An IPG Health Company / New York + ST JOHN’S HEALTH CENTER PROVIDENCE / SANTA MONICA + MARCH OF DIMES / Washington DC + FOUNDNATION / Los Angeles Client: ST JOHN’S HEALTH CENTER PROVIDENCE/ MARCH OF DIMES Category: Film
Kettlebell Agency: Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg Client: DocMorris N.V. Category: Film
A Medicine Company Agency: Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles Client: Eli Lilly & Company Category: Film
Vagina Appreciation Day Agency: McCann / New York Client: Annovera Category: Social Media
Now You Know Agency: Anomaly / New York + Smuggler Client: Abbott / FreeStyle Libre Category: Craft / Writing
Disease Dilemmas Agency: BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney Client: The Garvan Institute of Medical Research Category: Integrated Campaign

2022 Pharma Best of Discipline Pencil

Special New Zealand + Motor Neurone Disease New Zealand + The Post Office

Motor Neurone Disease New Zealand (MND NZ)

David's Unusables

Best of Pharma

OS22_PH001G

2022 Pharma Gold Pencil

Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ

Insmed Incorporated/NTMFacts.com

Unbreakable

Craft / Art Direction

OS22_PH004G

2022 Pharma Gold Pencil

Intouch Group / New York + Videocubo.tv / Sao Paolo

The Chrysalis Initiative

Erase The Line

Craft / Art Direction

OS22_PH007G

2022 Pharma Gold Pencil

Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ

Insmed Incorporated/NTMFacts.com

Unbreakable

Film

OS22_PH002G

2022 Pharma Gold Pencil

Special New Zealand + Motor Neurone Disease New Zealand + The Post Office

Motor Neurone Disease New Zealand (MND NZ)

David's Unusables

Direct Marketing

OS22_PH001G

2022 Pharma Gold Pencil

McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis

Evofem/Phexxi

House Rules

Integrated Campaign

OS22_PH003G

2022 Pharma Silver Pencil

Intouch Group / New York + Videocubo.tv / Sao Paolo

The Chrysalis Initiative

Erase The Line

Print

OS22_PH006S

2022 Pharma Silver Pencil

Anomaly / New York + Smuggler

Abbott / FreeStyle Libre

Now You Know

Film

OS22_PH005S

2022 Pharma Bronze Pencil

Area 23, An IPG Health Company / New York

Daiichi Sankyo Inc. / Injectafer

“GREATNESS CAN BE LOST TO FATIGUE” - Mozart

Print

OS22_PH010B

2022 Pharma Bronze Pencil

21GRAMS / London

Novartis UK

Slow the Burn

Promotional Items

OS22_PH008B

2022 Pharma Bronze Pencil

21GRAMS / London

AstraZeneca

The Big Sneeze

Out of Home

OS22_PH011B

2022 Pharma Bronze Pencil

Saatchi & Saatchi France / Paris + Prodigious / Saint-Denis

ICRC International Committee of The Red Cross

The Unkown Heroes

Film

OS22_PH009B

2022 Pharma Bronze Pencil

RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica

American Honda Motor Co., Inc.

Project Courage

Innovation & Transformation / Innovation in Pharma

OS22_PH012B

2022 Pharma Merit Award

21GRAMS / London

Novartis UK

Slow the Burn

Print

OS22_PH020M

2022 Pharma Merit Award

Area 23, An IPG Health Company / New York

Daiichi Sankyo Inc. / Injectafer

“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci

Print

OS22_PH021M

2022 Pharma Merit Award

RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica

American Honda Motor Co., Inc.

Project Courage

Products

OS22_PH013M

2022 Pharma Merit Award

Anomaly / New York + Smuggler

Abbott / FreeStyle Libre

Now You Know

Craft / Art Direction

OS22_PH024M

2022 Pharma Merit Award

Area 23, An IPG Health Company / New York

Daiichi Sankyo Inc. / Injectafer

“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci

Craft / Art Direction

OS22_PH025M

2022 Pharma Merit Award

Area 23, An IPG Health Company / New York

Daiichi Sankyo Inc. / Injectafer

“GREATNESS CAN BE LOST TO FATIGUE” - Mozart

Craft / Art Direction

OS22_PH026M

2022 Pharma Merit Award

Area 23, An IPG Health Company / New York + Constant Therapy Health / Newton

Constant Therapy Health/Constant Therapy

The First Posters to Help Treat Aphasia

Craft / Art Direction

OS22_PH027M

2022 Pharma Merit Award

Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba

HORIZON/KRYSTEXXA

Down and Out Kidney

Craft / Art Direction

OS22_PH028M

2022 Pharma Merit Award

Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ

Insmed Incorporated/NTMFacts.com

Contagious

Craft / Art Direction

OS22_PH029M

2022 Pharma Merit Award

FCBCURE, An IPG Health Company / Parsippany + Merck Pharmaceuticals / Kenilworth

Merck/VERQUVO

Tough at Heart

Craft / Art Direction

OS22_PH030M

2022 Pharma Merit Award

McCann / New York

Annovera

Vagina Appreciation Day

Public Relations

OS22_PH022M

2022 Pharma Merit Award

Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba

HORIZON/KRYSTEXXA

Down and Out Kidney

Film

OS22_PH014M

2022 Pharma Merit Award

Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ

Insmed Incorporated/NTMFacts.com

Contagious

Film

OS22_PH015M

2022 Pharma Merit Award

Area 23, An IPG Health Company / New York + ST JOHN’S HEALTH CENTER PROVIDENCE / SANTA MONICA + MARCH OF DIMES / Washington DC + FOUNDNATION / Los Angeles

ST JOHN’S HEALTH CENTER PROVIDENCE/ MARCH OF DIMES

Gabriel

Film

OS22_PH016M

2022 Pharma Merit Award

Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg

DocMorris N.V.

Kettlebell

Film

OS22_PH017M

2022 Pharma Merit Award

Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles

Eli Lilly & Company

A Medicine Company

Film

OS22_PH018M

2022 Pharma Merit Award

McCann / New York

Annovera

Vagina Appreciation Day

Social Media

OS22_PH019M

2022 Pharma Merit Award

Anomaly / New York + Smuggler

Abbott / FreeStyle Libre

Now You Know

Craft / Writing

OS22_PH031M

2022 Pharma Merit Award

BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney

The Garvan Institute of Medical Research

Disease Dilemmas

Integrated Campaign

OS22_PH023M

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