The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Open Spaces Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut Client: Burberry Category: Best of Film
Open Spaces Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut Client: Burberry Category: Online Films & Video / Long Form - Single
For When It's Time Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut Client: Mars Wrigley / Extra Gum Category: Online Films & Video / Long Form - Single
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Single
When Harry met Santa Agency: T/A POL AS / Oslo + B-Reel / Stockholm Client: The Norwegian Postal Service (Posten) Category: Online Films & Video / Long Form - Single
Super. Human. Agency: 4creative / London + Somesuch / London Client: Channel 4 Category: Television & VOD / Long Form - Single
Detectives Agency: Apple Client: Apple Category: Television & VOD / Long Form - Single
Don't Miss Out Agency: dentsuMB / New York + FTX Client: FTX Category: Television & VOD / Long Form - Single
#WeThe15 Agency: Pulse Films + adam&eveDDB / London + IPC + Gatehouse / Capetown Client: International Paralympic Committee Category: Television & VOD / Long Form - Single
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Series
The Spotify Charthack Agency: Ogilvy Germany Client: Universal Music Category: Innovation & Transformation / Innovation in Film
Toll Booth Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles Client: Waka Kotahi Category: Cinema Advertising
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Anthem Agency: Apple Marcom + Elastic / Santa Monica Client: Apple Category: Online Films & Video / Long Form - Single
Confusing Times Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York Client: Burger King Category: Online Films & Video / Long Form - Single
NEW ICONIC KISSES Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo Client: Mercado Livre (Ebazar) Category: Online Films & Video / Long Form - Single
Bring Back Lockdown Agency: Ogilvy / New York + Work Editorial / New York + Hayden5 / New York Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Single
Uber Don't Eats :60 Agency: Special US / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Online Films & Video / Long Form - Single
Uber Don't Eats Agency: Special US / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Online Films & Video / Varying Length Series
Strangers Agency: Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch Client: Airbnb Category: Television & VOD / Long Form - Single
Behind the Mac – Greatness Agency: Apple Client: Apple Category: Television & VOD / Long Form - Single
Independent Journalism for an Independent Life - Jordan Agency: Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York Client: The New York Times Category: Television & VOD / Long Form - Single
We Change The Game When We Find Each Other Agency: Droga5 / New York + Facebook + Love Song / New York + Reset Content / New York Client: Facebook Category: Television & VOD / Long Form - Series
Uber Don't Eats :30 Agency: Special US / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Television & VOD / Short Form - Single
911 Agency: Apple Marcom + Elastic / Santa Monica Client: Apple Category: Television & VOD / Varying Length Series
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Online Films & Video / Long Form - Single
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Online Films & Video / Long Form - Single
Holiday - Saving Simon Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Sopranos Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles Client: Chevrolet Category: Brand Partnerships
Vicious Circle Agency: Wunderman Thompson / London + Knucklehead Client: HSBC UK Category: Brand Partnerships
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Television & VOD / Long Form - Single
Toll Booth Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles Client: Waka Kotahi Category: Television & VOD / Long Form - Single
Dream House Agency: Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films Client: Rocket Mortgage & Rocket Homes Category: Television & VOD / Long Form - Single
Alexa's Body Agency: Hungry Man / New York + Lucky Generals / London Client: Amazon Alexa Category: Television & VOD / Long Form - Single
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Television & VOD / Long Form - Single
You Have To See It Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles Client: TikTok Category: Television & VOD / Long Form - Single
The Umbilical Cord Agency: mortierbrigade / brussels + Czar Brussels / Brussels Client: Equal Pay Day Category: Low Budget / Under 50K Budget
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Cinema Advertising
The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Cinema Advertising
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Innovation & Transformation / Innovation in Lockdown
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago Client: Goldfish Category: User-Generated Content
Couch Agency: Apple Client: Apple Category: Online Films & Video / Long Form - Single
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Online Films & Video / Long Form - Single
Day After Day Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: White Ribbon Category: Online Films & Video / Long Form - Single
Walter the Cat Agency: Commonwealth//McCann / Detroit + Mackcut / New York + The Mill / Los Angeles + O Positive / Los Angeles Client: Chevrolet Category: Online Films & Video / Long Form - Single
Lost Roads Agency: Commonwealth//McCann / Bogota Client: General Motors / Chevrolet Category: Online Films & Video / Long Form - Single
Written By Agency: Creative X Meta + Exile + Serial Pictures Client: Meta Category: Online Films & Video / Long Form - Single
Game Responsibly - Machine-gun Mouth Agency: DDB Mudra Group / Mumbai + Early Man Films / Mumbai Client: Battlegrounds Mobile India Category: Online Films & Video / Long Form - Single
Stayfree Daughter's Day Agency: DDB Mudra Group / Mumbai Client: Stayfree Category: Online Films & Video / Long Form - Single
In Love We Trust Agency: dentsuMB Taiwan / Taipei Client: Sinyi Realty Category: Online Films & Video / Long Form - Single

2022 Film Best of Discipline Pencil

Riff Raff Films / London + 750mph / London + MPC / London + Final Cut

Burberry

Open Spaces

Best of Film

OS22_FI001G

2022 Film Gold Pencil

Riff Raff Films / London + 750mph / London + MPC / London + Final Cut

Burberry

Open Spaces

Online Films & Video / Long Form - Single

OS22_FI001G

2022 Film Gold Pencil

Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut

Mars Wrigley / Extra Gum

For When It's Time

Online Films & Video / Long Form - Single

OS22_FI006G

2022 Film Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Online Films & Video / Long Form - Single

OS22_FI007G

2022 Film Gold Pencil

T/A POL AS / Oslo + B-Reel / Stockholm

The Norwegian Postal Service (Posten)

When Harry met Santa

Online Films & Video / Long Form - Single

OS22_FI008G

2022 Film Gold Pencil

4creative / London + Somesuch / London

Channel 4

Super. Human.

Television & VOD / Long Form - Single

OS22_FI002G

2022 Film Gold Pencil

Apple

Apple

Detectives

Television & VOD / Long Form - Single

OS22_FI003G

2022 Film Gold Pencil

dentsuMB / New York + FTX

FTX

Don't Miss Out

Television & VOD / Long Form - Single

OS22_FI004G

2022 Film Gold Pencil

Pulse Films + adam&eveDDB / London + IPC + Gatehouse / Capetown

International Paralympic Committee

#WeThe15

Television & VOD / Long Form - Single

OS22_FI005G

2022 Film Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Online Films & Video / Long Form - Series

OS22_FI009G

2022 Film Gold Pencil

Ogilvy Germany

Universal Music

The Spotify Charthack

Innovation & Transformation / Innovation in Film

OS22_FI011G

2022 Film Gold Pencil

FCB New Zealand / Auckland + 3&7 / Los Angeles

Waka Kotahi

Toll Booth

Cinema Advertising

OS22_FI010G

2022 Film Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Innovation & Transformation / Innovation in Lockdown

OS22_FI012G

2022 Film Silver Pencil

Apple Marcom + Elastic / Santa Monica

Apple

Anthem

Online Films & Video / Long Form - Single

OS22_FI019S

2022 Film Silver Pencil

DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York

Burger King

Confusing Times

Online Films & Video / Long Form - Single

OS22_FI020S

2022 Film Silver Pencil

GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo

Mercado Livre (Ebazar)

NEW ICONIC KISSES

Online Films & Video / Long Form - Single

OS22_FI021S

2022 Film Silver Pencil

Ogilvy / New York + Work Editorial / New York + Hayden5 / New York

Change the Ref Inc.

Bring Back Lockdown

Online Films & Video / Long Form - Single

OS22_FI022S

2022 Film Silver Pencil

Special US / Los Angeles + Uber Eats / San Francisco

Uber Eats

Uber Don't Eats :60

Online Films & Video / Long Form - Single

OS22_FI023S

2022 Film Silver Pencil

Special US / Los Angeles + Uber Eats / San Francisco

Uber Eats

Uber Don't Eats

Online Films & Video / Varying Length Series

OS22_FI024S

2022 Film Silver Pencil

Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch

Airbnb

Strangers

Television & VOD / Long Form - Single

OS22_FI014S

2022 Film Silver Pencil

Apple

Apple

Behind the Mac – Greatness

Television & VOD / Long Form - Single

OS22_FI015S

2022 Film Silver Pencil

Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York

The New York Times

Independent Journalism for an Independent Life - Jordan

Television & VOD / Long Form - Single

OS22_FI016S

2022 Film Silver Pencil

Droga5 / New York + Facebook + Love Song / New York + Reset Content / New York

Facebook

We Change The Game When We Find Each Other

Television & VOD / Long Form - Series

OS22_FI017S

2022 Film Silver Pencil

Special US / Los Angeles + Uber Eats / San Francisco

Uber Eats

Uber Don't Eats :30

Television & VOD / Short Form - Single

OS22_FI013S

2022 Film Silver Pencil

Apple Marcom + Elastic / Santa Monica

Apple

911

Television & VOD / Varying Length Series

OS22_FI018S

2022 Film Bronze Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Online Films & Video / Long Form - Single

OS22_FI031B

2022 Film Bronze Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Online Films & Video / Long Form - Single

OS22_FI032B

2022 Film Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles

Apple

Holiday - Saving Simon

Online Films & Video / Long Form - Single

OS22_FI033B

2022 Film Bronze Pencil

Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles

Chevrolet

Sopranos

Brand Partnerships

OS22_FI038B

2022 Film Bronze Pencil

Wunderman Thompson / London + Knucklehead

HSBC UK

Vicious Circle

Brand Partnerships

OS22_FI039B

2022 Film Bronze Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Television & VOD / Long Form - Single

OS22_FI025B

2022 Film Bronze Pencil

FCB New Zealand / Auckland + 3&7 / Los Angeles

Waka Kotahi

Toll Booth

Television & VOD / Long Form - Single

OS22_FI026B

2022 Film Bronze Pencil

Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films

Rocket Mortgage & Rocket Homes

Dream House

Television & VOD / Long Form - Single

OS22_FI027B

2022 Film Bronze Pencil

Hungry Man / New York + Lucky Generals / London

Amazon Alexa

Alexa's Body

Television & VOD / Long Form - Single

OS22_FI028B

2022 Film Bronze Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Television & VOD / Long Form - Single

OS22_FI029B

2022 Film Bronze Pencil

Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles

TikTok

You Have To See It

Television & VOD / Long Form - Single

OS22_FI030B

2022 Film Bronze Pencil

mortierbrigade / brussels + Czar Brussels / Brussels

Equal Pay Day

The Umbilical Cord

Low Budget / Under 50K Budget

OS22_FI036B

2022 Film Bronze Pencil

Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin

Samsung Electronics GmbH

The spider and the window

Cinema Advertising

OS22_FI034B

2022 Film Bronze Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Wish

Cinema Advertising

OS22_FI035B

2022 Film Bronze Pencil

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Innovation & Transformation / Innovation in Lockdown

OS22_FI040B

2022 Film Bronze Pencil

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago

Goldfish

Go For The Handful

User-Generated Content

OS22_FI037B

2022 Film Merit Award

Apple

Apple

Couch

Online Films & Video / Long Form - Single

OS22_FI074M

2022 Film Merit Award

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Online Films & Video / Long Form - Single

OS22_FI075M

2022 Film Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

White Ribbon

Day After Day

Online Films & Video / Long Form - Single

OS22_FI076M

2022 Film Merit Award

Commonwealth//McCann / Detroit + Mackcut / New York + The Mill / Los Angeles + O Positive / Los Angeles

Chevrolet

Walter the Cat

Online Films & Video / Long Form - Single

OS22_FI077M

2022 Film Merit Award

Commonwealth//McCann / Bogota

General Motors / Chevrolet

Lost Roads

Online Films & Video / Long Form - Single

OS22_FI078M

2022 Film Merit Award

Creative X Meta + Exile + Serial Pictures

Meta

Written By

Online Films & Video / Long Form - Single

OS22_FI079M

2022 Film Merit Award

DDB Mudra Group / Mumbai + Early Man Films / Mumbai

Battlegrounds Mobile India

Game Responsibly - Machine-gun Mouth

Online Films & Video / Long Form - Single

OS22_FI080M

2022 Film Merit Award

DDB Mudra Group / Mumbai

Stayfree

Stayfree Daughter's Day

Online Films & Video / Long Form - Single

OS22_FI081M

2022 Film Merit Award

dentsuMB Taiwan / Taipei

Sinyi Realty

In Love We Trust

Online Films & Video / Long Form - Single

OS22_FI082M

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