The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Open Spaces Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut Client: Burberry Category: Best of Film
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Toll Booth Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles Client: Waka Kotahi Category: Cinema Advertising
Super. Human. Agency: 4creative / London + Somesuch / London Client: Channel 4 Category: Television & VOD / Long Form - Single
Detectives Agency: Apple Client: Apple Category: Television & VOD / Long Form - Single
Don't Miss Out Agency: dentsuMB / New York + FTX Client: FTX Category: Television & VOD / Long Form - Single
#WeThe15 Agency: Pulse Films + adam&eveDDB / London + IPC + Gatehouse / Capetown Client: International Paralympic Committee Category: Television & VOD / Long Form - Single
The Spotify Charthack Agency: Ogilvy Germany Client: Universal Music Category: Innovation & Transformation / Innovation in Film
Open Spaces Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut Client: Burberry Category: Online Films & Video / Long Form - Single
For When It's Time Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut Client: Mars Wrigley / Extra Gum Category: Online Films & Video / Long Form - Single
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Single
When Harry met Santa Agency: T/A POL AS / Oslo + B-Reel / Stockholm Client: The Norwegian Postal Service (Posten) Category: Online Films & Video / Long Form - Single
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Series
Uber Don't Eats Agency: Special / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Online Films & Video / Varying Length Series
We Change The Game When We Find Each Other Agency: Droga5 / New York + Facebook + Love Song / New York + Reset Content / New York Client: Facebook Category: Television & VOD / Long Form - Series
Uber Don't Eats :30 Agency: Special / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Television & VOD / Short Form - Single
Strangers Agency: Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch Client: Airbnb Category: Television & VOD / Long Form - Single
Behind the Mac – Greatness Agency: Apple Client: Apple Category: Television & VOD / Long Form - Single
Independent Journalism for an Independent Life - Jordan Agency: Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York Client: The New York Times Category: Television & VOD / Long Form - Single
911 Agency: Apple Marcom + Elastic / Santa Monica Client: Apple Category: Television & VOD / Varying Length Series
Anthem Agency: Apple Marcom + Elastic / Santa Monica Client: Apple Category: Online Films & Video / Long Form - Single
Confusing Times Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York Client: Burger King Category: Online Films & Video / Long Form - Single
NEW ICONIC KISSES Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo Client: Mercado Livre (Ebazar) Category: Online Films & Video / Long Form - Single
Bring Back Lockdown Agency: Ogilvy / New York + Work Editorial / New York + Hayden5 / New York Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Single
Uber Don't Eats :60 Agency: Special / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Online Films & Video / Long Form - Single
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Innovation & Transformation / Innovation in Lockdown
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Cinema Advertising
The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Cinema Advertising
Sopranos Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles Client: Chevrolet Category: Brand Partnerships
Vicious Circle Agency: Wunderman Thompson / London + Knucklehead Client: HSBC UK Category: Brand Partnerships
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Television & VOD / Long Form - Single
Toll Booth Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles Client: Waka Kotahi Category: Television & VOD / Long Form - Single
Dream House Agency: Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films Client: Rocket Mortgage & Rocket Homes Category: Television & VOD / Long Form - Single
Alexa's Body Agency: Hungry Man / New York + Lucky Generals / London Client: Amazon Alexa Category: Television & VOD / Long Form - Single
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Television & VOD / Long Form - Single
You Have To See It Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles Client: TikTok Category: Television & VOD / Long Form - Single
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago Client: Goldfish Category: User-Generated Content
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Online Films & Video / Long Form - Single
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Online Films & Video / Long Form - Single
Holiday - Saving Simon Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
The Umbilical Cord Agency: mortierbrigade / brussels + Czar Brussels / Brussels Client: Equal Pay Day Category: Low Budget / Under 50K Budget
Walter the Cat Series Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York Client: Chevrolet Category: Television & VOD / Long Form - Series
Drama vs Reality Agency: Uncommon Creative Studio / London + ITV + Smuggler Client: ITV Category: Television & VOD / Long Form - Series
My 2020 Travel Project Agency: Isobar France / Paris + Flying Blue / Paris Client: Flying Blue Category: Innovation & Transformation / Innovation in Lockdown
It's What We'd Want If We Were Pets Agency: Droga5 / New York + Petco + Dummy / New York + The Mill / New York Client: Petco Category: Television & VOD / Short Form - Series
Bundling Made Easy Agency: The Martin Agency / Richmond + GEICO / Chevy Chase Client: GEICO Category: Television & VOD / Short Form - Series
An Unlikely Friendship Agency: CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London Client: Prime Video Category: Cinema Advertising
Team Up For Excellence - The Film Agency: FRED & FARID / New York Client: Rémy Martin Category: Cinema Advertising
The Official Tennis of Sipsmith Gin Agency: Ogilvy UK / London Client: Sipsmith Category: Cinema Advertising
The Land of New Football Agency: Wieden+Kennedy / Amsterdam + Stink Films / London Client: Nike Category: Cinema Advertising

2022 Film Best of Discipline Pencil

Riff Raff Films / London + 750mph / London + MPC / London + Final Cut

Burberry

Open Spaces

Best of Film

OS22_FI001G

2022 Film Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Innovation & Transformation / Innovation in Lockdown

OS22_FI012G

2022 Film Gold Pencil

FCB New Zealand / Auckland + 3&7 / Los Angeles

Waka Kotahi

Toll Booth

Cinema Advertising

OS22_FI010G

2022 Film Gold Pencil

4creative / London + Somesuch / London

Channel 4

Super. Human.

Television & VOD / Long Form - Single

OS22_FI002G

2022 Film Gold Pencil

Apple

Apple

Detectives

Television & VOD / Long Form - Single

OS22_FI003G

2022 Film Gold Pencil

dentsuMB / New York + FTX

FTX

Don't Miss Out

Television & VOD / Long Form - Single

OS22_FI004G

2022 Film Gold Pencil

Pulse Films + adam&eveDDB / London + IPC + Gatehouse / Capetown

International Paralympic Committee

#WeThe15

Television & VOD / Long Form - Single

OS22_FI005G

2022 Film Gold Pencil

Ogilvy Germany

Universal Music

The Spotify Charthack

Innovation & Transformation / Innovation in Film

OS22_FI011G

2022 Film Gold Pencil

Riff Raff Films / London + 750mph / London + MPC / London + Final Cut

Burberry

Open Spaces

Online Films & Video / Long Form - Single

OS22_FI001G

2022 Film Gold Pencil

Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut

Mars Wrigley / Extra Gum

For When It's Time

Online Films & Video / Long Form - Single

OS22_FI006G

2022 Film Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Online Films & Video / Long Form - Single

OS22_FI007G

2022 Film Gold Pencil

T/A POL AS / Oslo + B-Reel / Stockholm

The Norwegian Postal Service (Posten)

When Harry met Santa

Online Films & Video / Long Form - Single

OS22_FI008G

2022 Film Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Online Films & Video / Long Form - Series

OS22_FI009G

2022 Film Silver Pencil

Special / Los Angeles + Uber Eats / San Francisco

Uber Eats

Uber Don't Eats

Online Films & Video / Varying Length Series

OS22_FI024S

2022 Film Silver Pencil

Droga5 / New York + Facebook + Love Song / New York + Reset Content / New York

Facebook

We Change The Game When We Find Each Other

Television & VOD / Long Form - Series

OS22_FI017S

2022 Film Silver Pencil

Special / Los Angeles + Uber Eats / San Francisco

Uber Eats

Uber Don't Eats :30

Television & VOD / Short Form - Single

OS22_FI013S

2022 Film Silver Pencil

Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch

Airbnb

Strangers

Television & VOD / Long Form - Single

OS22_FI014S

2022 Film Silver Pencil

Apple

Apple

Behind the Mac – Greatness

Television & VOD / Long Form - Single

OS22_FI015S

2022 Film Silver Pencil

Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York

The New York Times

Independent Journalism for an Independent Life - Jordan

Television & VOD / Long Form - Single

OS22_FI016S

2022 Film Silver Pencil

Apple Marcom + Elastic / Santa Monica

Apple

911

Television & VOD / Varying Length Series

OS22_FI018S

2022 Film Silver Pencil

Apple Marcom + Elastic / Santa Monica

Apple

Anthem

Online Films & Video / Long Form - Single

OS22_FI019S

2022 Film Silver Pencil

DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York

Burger King

Confusing Times

Online Films & Video / Long Form - Single

OS22_FI020S

2022 Film Silver Pencil

GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo

Mercado Livre (Ebazar)

NEW ICONIC KISSES

Online Films & Video / Long Form - Single

OS22_FI021S

2022 Film Silver Pencil

Ogilvy / New York + Work Editorial / New York + Hayden5 / New York

Change the Ref Inc.

Bring Back Lockdown

Online Films & Video / Long Form - Single

OS22_FI022S

2022 Film Silver Pencil

Special / Los Angeles + Uber Eats / San Francisco

Uber Eats

Uber Don't Eats :60

Online Films & Video / Long Form - Single

OS22_FI023S

2022 Film Bronze Pencil

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Innovation & Transformation / Innovation in Lockdown

OS22_FI040B

2022 Film Bronze Pencil

Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin

Samsung Electronics GmbH

The spider and the window

Cinema Advertising

OS22_FI034B

2022 Film Bronze Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Wish

Cinema Advertising

OS22_FI035B

2022 Film Bronze Pencil

Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles

Chevrolet

Sopranos

Brand Partnerships

OS22_FI038B

2022 Film Bronze Pencil

Wunderman Thompson / London + Knucklehead

HSBC UK

Vicious Circle

Brand Partnerships

OS22_FI039B

2022 Film Bronze Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Television & VOD / Long Form - Single

OS22_FI025B

2022 Film Bronze Pencil

FCB New Zealand / Auckland + 3&7 / Los Angeles

Waka Kotahi

Toll Booth

Television & VOD / Long Form - Single

OS22_FI026B

2022 Film Bronze Pencil

Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films

Rocket Mortgage & Rocket Homes

Dream House

Television & VOD / Long Form - Single

OS22_FI027B

2022 Film Bronze Pencil

Hungry Man / New York + Lucky Generals / London

Amazon Alexa

Alexa's Body

Television & VOD / Long Form - Single

OS22_FI028B

2022 Film Bronze Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Television & VOD / Long Form - Single

OS22_FI029B

2022 Film Bronze Pencil

Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles

TikTok

You Have To See It

Television & VOD / Long Form - Single

OS22_FI030B

2022 Film Bronze Pencil

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago

Goldfish

Go For The Handful

User-Generated Content

OS22_FI037B

2022 Film Bronze Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Online Films & Video / Long Form - Single

OS22_FI031B

2022 Film Bronze Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Online Films & Video / Long Form - Single

OS22_FI032B

2022 Film Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles

Apple

Holiday - Saving Simon

Online Films & Video / Long Form - Single

OS22_FI033B

2022 Film Bronze Pencil

mortierbrigade / brussels + Czar Brussels / Brussels

Equal Pay Day

The Umbilical Cord

Low Budget / Under 50K Budget

OS22_FI036B

2022 Film Merit Award

Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York

Chevrolet

Walter the Cat Series

Television & VOD / Long Form - Series

OS22_FI067M

2022 Film Merit Award

Uncommon Creative Studio / London + ITV + Smuggler

ITV

Drama vs Reality

Television & VOD / Long Form - Series

OS22_FI068M

2022 Film Merit Award

Isobar France / Paris + Flying Blue / Paris

Flying Blue

My 2020 Travel Project

Innovation & Transformation / Innovation in Lockdown

OS22_FI126M

2022 Film Merit Award

Droga5 / New York + Petco + Dummy / New York + The Mill / New York

Petco

It's What We'd Want If We Were Pets

Television & VOD / Short Form - Series

OS22_FI043M

2022 Film Merit Award

The Martin Agency / Richmond + GEICO / Chevy Chase

GEICO

Bundling Made Easy

Television & VOD / Short Form - Series

OS22_FI044M

2022 Film Merit Award

CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London

Prime Video

An Unlikely Friendship

Cinema Advertising

OS22_FI109M

2022 Film Merit Award

FRED & FARID / New York

Rémy Martin

Team Up For Excellence - The Film

Cinema Advertising

OS22_FI110M

2022 Film Merit Award

Ogilvy UK / London

Sipsmith

The Official Tennis of Sipsmith Gin

Cinema Advertising

OS22_FI111M

2022 Film Merit Award

Wieden+Kennedy / Amsterdam + Stink Films / London

Nike

The Land of New Football

Cinema Advertising

OS22_FI112M

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