The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Social Channel / Multi-Platform
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Social Channel / Multi-Platform
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Influencer Marketing / Single Channel
You are a gamer and don’t know it
Agency: LLYC / Madrid
Client: MULTIÓPTICAS Category: Influencer Marketing / Single Channel
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Influencer Marketing / Single Channel
Not Paris
Agency: Marcel / Paris
Client: Transavia Category: Innovation & Transformation / Innovation in Lockdown
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light Category: Social Post / Real-time Response
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Social Post / Real-time Response
hello literally everyone
Agency: Twitter / San Francisco
Client: Twitter Category: Social Post / Real-time Response
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA Category: Active Engagement / Call to Action
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Active Engagement / Call to Action
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Active Engagement / Call to Action
Hot Dog Pact
Agency: Rethink + Kraft Heinz
Client: Kraft Heinz Canada Category: Active Engagement / Call to Action
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Active Engagement / Call to Action
Apple TV+ Ted Lasso - Toast Me
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple Category: Craft / Writing
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Stunts & Activations
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Stunts & Activations
Roast Day
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York
Client: Wendy's Category: Stunts & Activations
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Social Media
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Social Post / Single
Award:
2022 Social Media Bronze Pencil
Agency:
BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client:
Lacoste
Title:
The 9th Lane
Category:
Social Channel / Multi-Platform
Annual ID:
OS22_SM019B
Award:
2022 Social Media Bronze Pencil
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Social Channel / Multi-Platform
Annual ID:
OS22_SM020B
Award:
2022 Social Media Bronze Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM033B
Award:
2022 Social Media Bronze Pencil
Agency:
LLYC / Madrid
Client:
MULTIÓPTICAS
Title:
You are a gamer and don’t know it
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM034B
Award:
2022 Social Media Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Go For The Handful
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM035B
Award:
2022 Social Media Bronze Pencil
Agency:
Marcel / Paris
Client:
Transavia
Title:
Not Paris
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_SM038B
Award:
2022 Social Media Bronze Pencil
Agency:
3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Social Post / Real-time Response
Annual ID:
OS22_SM022B
Award:
2022 Social Media Bronze Pencil
Agency:
BETC / Paris + GUM / Paris + Soldats Films / Paris
Client:
Distance
Title:
Outlaw Runners
Category:
Social Post / Real-time Response
Annual ID:
OS22_SM023B
Award:
2022 Social Media Bronze Pencil
Agency:
Twitter / San Francisco
Client:
Twitter
Title:
hello literally everyone
Category:
Social Post / Real-time Response
Annual ID:
OS22_SM024B
Award:
2022 Social Media Bronze Pencil
Agency:
GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM025B
Award:
2022 Social Media Bronze Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM026B
Award:
2022 Social Media Bronze Pencil
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM027B
Award:
2022 Social Media Bronze Pencil
Agency:
Rethink + Kraft Heinz
Client:
Kraft Heinz Canada
Title:
Hot Dog Pact
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM028B
Award:
2022 Social Media Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM029B
Award:
2022 Social Media Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client:
Apple
Title:
Apple TV+ Ted Lasso - Toast Me
Category:
Craft / Writing
Annual ID:
OS22_SM036B
Award:
2022 Social Media Bronze Pencil
Agency:
BETC / Paris + GUM / Paris + Soldats Films / Paris
Client:
Distance
Title:
Outlaw Runners
Category:
Stunts & Activations
Annual ID:
OS22_SM030B
Award:
2022 Social Media Bronze Pencil
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Stunts & Activations
Annual ID:
OS22_SM031B
Award:
2022 Social Media Bronze Pencil
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York
Client:
Wendy's
Title:
Roast Day
Category:
Stunts & Activations
Annual ID:
OS22_SM032B
Award:
2022 Social Media Bronze Pencil
Agency:
GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS22_SM037B