The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Social Post / Series
Welcome to the Icelandverse
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland
Client: Inspired By Iceland Category: Social Post / Real-time Response
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Social Post / Series
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light Category: Social Post / Real-time Response
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Social Post / Real-time Response
hello literally everyone
Agency: Twitter / San Francisco
Client: Twitter Category: Social Post / Real-time Response
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Social Post / Single
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Social Post / Series
R.I.P. Xavier | The Afterparty
Agency: Apple + Apple TV+ / Los Angeles + GLOW + MOCEAN
Client: Apple TV+ Category: Social Post / Series
Look Yourself
Agency: Deutsch LA / Los Angeles + Steelhead / Los Angeles
Client: Walmart Category: Social Post / Series
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Social Post / Series
The Cristiano Bottle
Agency: Rethink + IKEA
Client: IKEA Canada Category: Social Post / Real-time Response
Meat Tweet
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago
Client: Wendy's Category: Social Post / Real-time Response
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Social Post / Single
Happy Birthday, Twitter
Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client: Canadian Centre for Child Protection Category: Social Post / Single
Award:
2022 Social Media Gold Pencil
Agency:
McCann / Paris
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Social Post / Series
Annual ID:
OS22_SM001G
Award:
2022 Social Media Gold Pencil
Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland
Client:
Inspired By Iceland
Title:
Welcome to the Icelandverse
Category:
Social Post / Real-time Response
Annual ID:
OS22_SM003G
Award:
2022 Social Media Silver Pencil
Agency:
Jung von Matt DONAU GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Social Post / Series
Annual ID:
OS22_SM013S
Award:
2022 Social Media Bronze Pencil
Agency:
3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Social Post / Real-time Response
Annual ID:
OS22_SM022B
Award:
2022 Social Media Bronze Pencil
Agency:
BETC / Paris + GUM / Paris + Soldats Films / Paris
Client:
Distance
Title:
Outlaw Runners
Category:
Social Post / Real-time Response
Annual ID:
OS22_SM023B
Award:
2022 Social Media Bronze Pencil
Agency:
Twitter / San Francisco
Client:
Twitter
Title:
hello literally everyone
Category:
Social Post / Real-time Response
Annual ID:
OS22_SM024B
Award:
2022 Social Media Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Go For The Handful
Category:
Social Post / Single
Annual ID:
OS22_SM021B
Award:
2022 Social Media Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Social Post / Series
Annual ID:
OS22_SM054M
Award:
2022 Social Media Merit Award
Agency:
Apple + Apple TV+ / Los Angeles + GLOW + MOCEAN
Client:
Apple TV+
Title:
R.I.P. Xavier | The Afterparty
Category:
Social Post / Series
Annual ID:
OS22_SM055M
Award:
2022 Social Media Merit Award
Agency:
Deutsch LA / Los Angeles + Steelhead / Los Angeles
Client:
Walmart
Title:
Look Yourself
Category:
Social Post / Series
Annual ID:
OS22_SM056M
Award:
2022 Social Media Merit Award
Agency:
Publicis Conseil / Paris
Client:
Fondation de France
Title:
Bee Influencer
Category:
Social Post / Series
Annual ID:
OS22_SM057M
Award:
2022 Social Media Merit Award
Agency:
Rethink + IKEA
Client:
IKEA Canada
Title:
The Cristiano Bottle
Category:
Social Post / Real-time Response
Annual ID:
OS22_SM058M
Award:
2022 Social Media Merit Award
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago
Client:
Wendy's
Title:
Meat Tweet
Category:
Social Post / Real-time Response
Annual ID:
OS22_SM059M
Award:
2022 Social Media Merit Award
Agency:
Edelman / New York
Client:
Dove
Title:
The Naked Truth
Category:
Social Post / Single
Annual ID:
OS22_SM049M
Award:
2022 Social Media Merit Award
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Social Post / Single
Annual ID:
OS22_SM050M
Award:
2022 Social Media Merit Award
Agency:
Leo Burnett / Madrid
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Social Post / Single
Annual ID:
OS22_SM051M
Award:
2022 Social Media Merit Award
Agency:
No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client:
Canadian Centre for Child Protection
Title:
Happy Birthday, Twitter
Category:
Social Post / Single
Annual ID:
OS22_SM052M