The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Best of Social Media
Hate to Protect Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: User-Generated Content
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Influencer Marketing / Multi-Channel
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Stunts & Activations
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Social Channel / Single Platform
RECEATS Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto Client: Good Fortune Category: Innovation & Transformation / Innovation in Lockdown
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Use of Visuals
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Craft / Use of Visuals
Roast Day Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York Client: Wendy's Category: Craft / Writing
Welcome to the Icelandverse Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland Client: Inspired By Iceland Category: Social Post / Real-time Response
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Social Post / Series
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Livestream
The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Stunts & Activations
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Stunts & Activations
Save it See it Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Social Channel / Single Platform
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Social Post / Series
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Active Engagement / Call to Action
Roast Day Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York Client: Wendy's Category: Active Engagement / Call to Action
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Livestream
Outlaw Runners Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Stunts & Activations
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Stunts & Activations
Roast Day Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York Client: Wendy's Category: Stunts & Activations
Save it See it Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Social Media
Not Paris Agency: Marcel / Paris Client: Transavia Category: Innovation & Transformation / Innovation in Lockdown
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Social Post / Single
Apple TV+ Ted Lasso - Toast Me Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles Client: Apple Category: Craft / Writing
The Heinicke Deal Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Social Post / Real-time Response
Outlaw Runners Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Social Post / Real-time Response
hello literally everyone Agency: Twitter / San Francisco Client: Twitter Category: Social Post / Real-time Response
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Influencer Marketing / Single Channel
You are a gamer and don’t know it Agency: LLYC / Madrid Client: MULTIÓPTICAS Category: Influencer Marketing / Single Channel
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Influencer Marketing / Single Channel
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Social Channel / Multi-Platform
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Social Channel / Multi-Platform
Save it See it Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Active Engagement / Call to Action
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Active Engagement / Call to Action
RECEATS Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto Client: Good Fortune Category: Active Engagement / Call to Action
Hot Dog Pact Agency: Rethink + Kraft Heinz Client: Kraft Heinz Canada Category: Active Engagement / Call to Action
Hate to Protect Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: Active Engagement / Call to Action
Foamy Haircut Agency: Africa / São Paulo Client: AB InBev / Brahma Beer Category: User-Generated Content
Tweet Tape Agency: Dunn&Co. / Tampa Client: Tampa Bay Lightning Category: User-Generated Content
The Nominate Me Selfie Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore Client: Political Shakti + The Times Of India Category: User-Generated Content
Doritos Duet Roulette Agency: R/GA / California + OMD / New York + ProPac / Plano Client: Frito-Lay Category: User-Generated Content
57 Ways To Dine Agency: The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto Client: Kraft Heinz / Heinz Ketchup Category: User-Generated Content
The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Craft / Use of Technology
Earth is saying Agency: Grey Colombia / Bogota + Greenpeace Colombia / Bogota Client: Greenpeace Colombia Category: Craft / Use of Technology
FlyEase Agency: AnalogFolk / Amsterdam Client: Nike Category: Influencer Marketing / Multi-Channel
My 2020 Travel Project Agency: Isobar France / Paris + Flying Blue / Paris Client: Flying Blue Category: Influencer Marketing / Multi-Channel
P25 Music Agency: MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica Client: The Pokémon Company International Category: Influencer Marketing / Multi-Channel
Dove#StopTheBeautyTest Agency: Ogilvy Mumbai / India + Hindustan Unilever Limited / Mumbai + Chrome Pictures Client: HUL Category: Influencer Marketing / Multi-Channel

2022 Social Media Best of Discipline Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Best of Social Media

OS22_SM001G

2022 Social Media Gold Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Guides TAO

Hate to Protect

User-Generated Content

OS22_SM005G

2022 Social Media Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Influencer Marketing / Multi-Channel

OS22_SM007G

2022 Social Media Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Stunts & Activations

OS22_SM006G

2022 Social Media Gold Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Social Channel / Single Platform

OS22_SM002G

2022 Social Media Gold Pencil

OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto

Good Fortune

RECEATS

Innovation & Transformation / Innovation in Lockdown

OS22_SM011G

2022 Social Media Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Use of Visuals

OS22_SM009G

2022 Social Media Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Craft / Use of Visuals

OS22_SM010G

2022 Social Media Gold Pencil

VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York

Wendy's

Roast Day

Craft / Writing

OS22_SM008G

2022 Social Media Gold Pencil

SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland

Inspired By Iceland

Welcome to the Icelandverse

Social Post / Real-time Response

OS22_SM003G

2022 Social Media Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Social Post / Series

OS22_SM001G

2022 Social Media Gold Pencil

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Livestream

OS22_SM004G

2022 Social Media Silver Pencil

Dentsu Creative / Bengaluru

VICE World News

The Unfiltered History Tour

Stunts & Activations

OS22_SM017S

2022 Social Media Silver Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Stunts & Activations

OS22_SM018S

2022 Social Media Silver Pencil

GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles

AB InBev / Michelob ULTRA

Save it See it

Social Channel / Single Platform

OS22_SM012S

2022 Social Media Silver Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Social Post / Series

OS22_SM013S

2022 Social Media Silver Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Active Engagement / Call to Action

OS22_SM015S

2022 Social Media Silver Pencil

VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York

Wendy's

Roast Day

Active Engagement / Call to Action

OS22_SM016S

2022 Social Media Silver Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Livestream

OS22_SM014S

2022 Social Media Bronze Pencil

BETC / Paris + GUM / Paris + Soldats Films / Paris

Distance

Outlaw Runners

Stunts & Activations

OS22_SM030B

2022 Social Media Bronze Pencil

the community / Miami + OREO / New York

OREO

OREO Thins Protection Program

Stunts & Activations

OS22_SM031B

2022 Social Media Bronze Pencil

VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York

Wendy's

Roast Day

Stunts & Activations

OS22_SM032B

2022 Social Media Bronze Pencil

GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles

AB InBev / Michelob ULTRA

Save it See it

Innovation & Transformation / Innovation in Social Media

OS22_SM037B

2022 Social Media Bronze Pencil

Marcel / Paris

Transavia

Not Paris

Innovation & Transformation / Innovation in Lockdown

OS22_SM038B

2022 Social Media Bronze Pencil

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York

Goldfish

Go For The Handful

Social Post / Single

OS22_SM021B

2022 Social Media Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles

Apple

Apple TV+ Ted Lasso - Toast Me

Craft / Writing

OS22_SM036B

2022 Social Media Bronze Pencil

3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light

AB InBev / Bud Light

The Heinicke Deal

Social Post / Real-time Response

OS22_SM022B

2022 Social Media Bronze Pencil

BETC / Paris + GUM / Paris + Soldats Films / Paris

Distance

Outlaw Runners

Social Post / Real-time Response

OS22_SM023B

2022 Social Media Bronze Pencil

Twitter / San Francisco

Twitter

hello literally everyone

Social Post / Real-time Response

OS22_SM024B

2022 Social Media Bronze Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Influencer Marketing / Single Channel

OS22_SM033B

2022 Social Media Bronze Pencil

LLYC / Madrid

MULTIÓPTICAS

You are a gamer and don’t know it

Influencer Marketing / Single Channel

OS22_SM034B

2022 Social Media Bronze Pencil

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York

Goldfish

Go For The Handful

Influencer Marketing / Single Channel

OS22_SM035B

2022 Social Media Bronze Pencil

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Social Channel / Multi-Platform

OS22_SM019B

2022 Social Media Bronze Pencil

the community / Miami + OREO / New York

OREO

OREO Thins Protection Program

Social Channel / Multi-Platform

OS22_SM020B

2022 Social Media Bronze Pencil

GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles

AB InBev / Michelob ULTRA

Save it See it

Active Engagement / Call to Action

OS22_SM025B

2022 Social Media Bronze Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Active Engagement / Call to Action

OS22_SM026B

2022 Social Media Bronze Pencil

OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto

Good Fortune

RECEATS

Active Engagement / Call to Action

OS22_SM027B

2022 Social Media Bronze Pencil

Rethink + Kraft Heinz

Kraft Heinz Canada

Hot Dog Pact

Active Engagement / Call to Action

OS22_SM028B

2022 Social Media Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Guides TAO

Hate to Protect

Active Engagement / Call to Action

OS22_SM029B

2022 Social Media Merit Award

Africa / São Paulo

AB InBev / Brahma Beer

Foamy Haircut

User-Generated Content

OS22_SM064M

2022 Social Media Merit Award

Dunn&Co. / Tampa

Tampa Bay Lightning

Tweet Tape

User-Generated Content

OS22_SM065M

2022 Social Media Merit Award

FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore

Political Shakti + The Times Of India

The Nominate Me Selfie

User-Generated Content

OS22_SM066M

2022 Social Media Merit Award

R/GA / California + OMD / New York + ProPac / Plano

Frito-Lay

Doritos Duet Roulette

User-Generated Content

OS22_SM067M

2022 Social Media Merit Award

The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto

Kraft Heinz / Heinz Ketchup

57 Ways To Dine

User-Generated Content

OS22_SM068M

2022 Social Media Merit Award

Dentsu Creative / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Use of Technology

OS22_SM096M

2022 Social Media Merit Award

Grey Colombia / Bogota + Greenpeace Colombia / Bogota

Greenpeace Colombia

Earth is saying

Craft / Use of Technology

OS22_SM097M

2022 Social Media Merit Award

AnalogFolk / Amsterdam

Nike

FlyEase

Influencer Marketing / Multi-Channel

OS22_SM085M

2022 Social Media Merit Award

Isobar France / Paris + Flying Blue / Paris

Flying Blue

My 2020 Travel Project

Influencer Marketing / Multi-Channel

OS22_SM086M

2022 Social Media Merit Award

MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica

The Pokémon Company International

P25 Music

Influencer Marketing / Multi-Channel

OS22_SM088M

2022 Social Media Merit Award

Ogilvy Mumbai / India + Hindustan Unilever Limited / Mumbai + Chrome Pictures

HUL

Dove#StopTheBeautyTest

Influencer Marketing / Multi-Channel

OS22_SM089M

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