The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
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- Agency Rankings
- Independent Agency
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Award
Agency
Client
Title
Category
Annual ID
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon Category: Branding / Corporate Communications
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Out of Home / Brand Installations
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Art Direction
Ability Signs
Agency: Rethink + Decathlon
Client: Decathlon Canada Category: Spatial Design / Wayfinding
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français Category: Craft / Illustration
Air Max Day Worldwide
Agency: Nike / Portland + Stink Studios / New York
Client: Nike Category: Digital Design
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION Category: Innovation & Transformation / Innovation in Lockdown
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: Innovation & Transformation / Innovation in Design
Globes Apart
Agency: FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto
Client: Air Canada Category: Craft / Animation
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Out of Home / Single
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client: Pepsi Category: Promotional / Print Advertisements
Hope Reef
Agency: AMV BBDO / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Typography / Dynamic / In Motion
Fight sexism with sexism.
Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich
Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH Category: Typography / Dynamic / In Motion
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Moving Image / Single
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Craft / Photography
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION Category: Spatial Design / Architecture
EatQual
Agency: DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client: McDonald's Category: Packaging / Specialty
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français Category: Promotional / Posters - Series
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Out of Home / Series