The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Welcome to the Flavourhood
Agency: john st. / Toronto
Client: DoorDash Canada Category: Craft / Animation
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Craft / Illustration
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client: Chipotle Category: Craft / Art Direction
TOKYO 2020 Sport Pictograms
Agency: DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo
Client: The Tokyo Organising committee of the Olympic and Paralympic Games Category: Craft / Art Direction
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Craft / Photography
Globes Apart
Agency: FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto
Client: Air Canada Category: Craft / Animation
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français Category: Craft / Illustration
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Art Direction
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Craft / Printing & Paper Craft
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Craft / Printing & Paper Craft
POSTER-POSTCARD-POST IT
Agency: Tencent In-House / Shenzhen
Client: Tencent Youth Science Festival Category: Craft / Printing & Paper Craft
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global Category: Craft / Photography
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Photography
1883
Agency: MTV Entertainment Group / New York + Paramount+ + Paramount Global
Client: Paramount+ Category: Craft / Photography
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Craft / Animation
The Takeover
Agency: Bear Meets Eagle On Fire / Sydney + Augenblick Studios + Rumble Studios + Blockhead VFX
Client: Stake Category: Craft / Animation
Nora's Joy
Agency: CONILL ADVERTISING / Los Angeles + Toyota Motor North America, U.S.A. Inc + Pickle Music / Los Angeles + Passion Pictures / Los Angeles
Client: Toyota Category: Craft / Animation
THE JUJUBE
Agency: Tencent In-House / Shenzhen + Shanghai Fanbu Network and Technology LLC / Shanghai
Client: Tencent Neo-Culture Creativity Category: Craft / Animation
VS SERIES
Agency: GREY / Tokyo + MediaCom / Singapore
Client: THE PROCTER & GAMBLE COMPANY / SK-Ⅱ Category: Craft / Animation
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Craft / Illustration
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF Category: Craft / Illustration
Xbox Equality Controller
Agency: SERVICEPLAN GERMANY / Munich
Client: Microsoft / Xbox Category: Craft / Illustration
Nike x Billie J
Agency: The One Off / London + Billie J / London + Nike / London + Agency Rush / London
Client: Nike Category: Craft / Illustration
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client: Pepsi Category: Craft / Art Direction
Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client: Getty Images Category: Craft / Art Direction
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Craft / Art Direction
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health Category: Craft / Art Direction
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Craft / Art Direction
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Craft / Art Direction
Privacy - App Tracking Transparency
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Art Direction
Award:
2022 Design Gold Pencil
Agency:
Carbon + Antfood
Client:
OFFF Dach
Title:
Repeater
Category:
Craft / Animation
Annual ID:
OS22_DE017G
Award:
2022 Design Gold Pencil
Agency:
john st. / Toronto
Client:
DoorDash Canada
Title:
Welcome to the Flavourhood
Category:
Craft / Animation
Annual ID:
OS22_DE018G
Award:
2022 Design Gold Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Craft / Illustration
Annual ID:
OS22_DE016G
Award:
2022 Design Gold Pencil
Agency:
Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client:
Chipotle
Title:
A Future Begins
Category:
Craft / Art Direction
Annual ID:
OS22_DE015G
Award:
2022 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo
Client:
The Tokyo Organising committee of the Olympic and Paralympic Games
Title:
TOKYO 2020 Sport Pictograms
Category:
Craft / Art Direction
Annual ID:
OS22_DE030S
Award:
2022 Design Bronze Pencil
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Photography
Annual ID:
OS22_DE050B
Award:
2022 Design Bronze Pencil
Agency:
FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto
Client:
Air Canada
Title:
Globes Apart
Category:
Craft / Animation
Annual ID:
OS22_DE051B
Award:
2022 Design Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Craft / Illustration
Annual ID:
OS22_DE049B
Award:
2022 Design Bronze Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
Apple Music Spatial Audio Launch
Category:
Craft / Art Direction
Annual ID:
OS22_DE047B
Award:
2022 Design Bronze Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Art Direction
Annual ID:
OS22_DE048B
Award:
2022 Design Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Craft / Printing & Paper Craft
Annual ID:
OS22_DE155M
Award:
2022 Design Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Printing & Paper Craft
Annual ID:
OS22_DE156M
Award:
2022 Design Merit Award
Agency:
Tencent In-House / Shenzhen
Client:
Tencent Youth Science Festival
Title:
POSTER-POSTCARD-POST IT
Category:
Craft / Printing & Paper Craft
Annual ID:
OS22_DE157M
Award:
2022 Design Merit Award
Agency:
Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Craft / Photography
Annual ID:
OS22_DE146M
Award:
2022 Design Merit Award
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Photography
Annual ID:
OS22_DE147M
Award:
2022 Design Merit Award
Agency:
MTV Entertainment Group / New York + Paramount+ + Paramount Global
Client:
Paramount+
Title:
1883
Category:
Craft / Photography
Annual ID:
OS22_DE148M
Award:
2022 Design Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Craft / Animation
Annual ID:
OS22_DE149M
Award:
2022 Design Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + Augenblick Studios + Rumble Studios + Blockhead VFX
Client:
Stake
Title:
The Takeover
Category:
Craft / Animation
Annual ID:
OS22_DE150M
Award:
2022 Design Merit Award
Agency:
CONILL ADVERTISING / Los Angeles + Toyota Motor North America, U.S.A. Inc + Pickle Music / Los Angeles + Passion Pictures / Los Angeles
Client:
Toyota
Title:
Nora's Joy
Category:
Craft / Animation
Annual ID:
OS22_DE151M
Award:
2022 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
MINImalism Film
Category:
Craft / Animation
Annual ID:
OS22_DE152M
Award:
2022 Design Merit Award
Agency:
Tencent In-House / Shenzhen + Shanghai Fanbu Network and Technology LLC / Shanghai
Client:
Tencent Neo-Culture Creativity
Title:
THE JUJUBE
Category:
Craft / Animation
Annual ID:
OS22_DE153M
Award:
2022 Design Merit Award
Agency:
GREY / Tokyo + MediaCom / Singapore
Client:
THE PROCTER & GAMBLE COMPANY / SK-Ⅱ
Title:
VS SERIES
Category:
Craft / Animation
Annual ID:
OS22_DE154M
Award:
2022 Design Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Craft / Illustration
Annual ID:
OS22_DE142M
Award:
2022 Design Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client:
WWF
Title:
Non-Fungible Animals
Category:
Craft / Illustration
Annual ID:
OS22_DE143M
Award:
2022 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Microsoft / Xbox
Title:
Xbox Equality Controller
Category:
Craft / Illustration
Annual ID:
OS22_DE144M
Award:
2022 Design Merit Award
Agency:
The One Off / London + Billie J / London + Nike / London + Agency Rush / London
Client:
Nike
Title:
Nike x Billie J
Category:
Craft / Illustration
Annual ID:
OS22_DE145M
Award:
2022 Design Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Art Direction
Annual ID:
OS22_DE132M
Award:
2022 Design Merit Award
Agency:
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client:
Getty Images
Title:
Living Images
Category:
Craft / Art Direction
Annual ID:
OS22_DE133M
Award:
2022 Design Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Craft / Art Direction
Annual ID:
OS22_DE134M
Award:
2022 Design Merit Award
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Annual ID:
OS22_DE135M
Award:
2022 Design Merit Award
Agency:
Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Art Direction
Annual ID:
OS22_DE136M
Award:
2022 Design Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Craft / Art Direction
Annual ID:
OS22_DE137M
Award:
2022 Design Merit Award
Agency:
BETC / Paris + GUM / Paris + General Pop / Paris
Client:
Hennessy
Title:
Hennesscreen
Category:
Craft / Art Direction
Annual ID:
OS22_DE138M
Award:
2022 Design Merit Award
Agency:
COLLINS / New York
Client:
Nike
Title:
Nike Run Club (NRC)
Category:
Craft / Art Direction
Annual ID:
OS22_DE139M
Award:
2022 Design Merit Award
Agency:
Kin / New York + Mailchimp
Client:
Mailchimp
Title:
Bloom Season
Category:
Craft / Art Direction
Annual ID:
OS22_DE140M