The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Timelapse in Google Earth Agency: Google + Google Creative Lab Client: Google Category: Data Visualization / Static or Dynamic
The Day-After-Women's-Day Newspapers Agency: Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon Client: Raparigas da Bola Category: Data Visualization / Static or Dynamic
Pinatex Agency: L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Innovation & Transformation / Innovation in Design
CO2AT Agency: This is Pacifica / Matosinhos + Stream and Tough Guy / Lisboa Client: Azgard 9 Category: Innovation & Transformation / Innovation in Design
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Design
TOTETSU Training Institute Agency: MOTIVE Inc. / Tokyo + Totetsu Kogyo Co., Ltd. / Tokyo Client: Totetsu Kogyo Co., Ltd. Category: Spatial Design / Wayfinding
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Spatial Design / Experiential & Immersive
Auditorial Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: Editorial / Digital Publications
Keep Nature Standing Agency: Landor & Fitch / Paris Client: IUCN Save Our Species Category: Branding / Identity System
A Future Begins Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA Client: Chipotle Category: Craft / Art Direction
Degree Inclusive Agency: Wunderman Thompson Argentina Client: Unilever Category: Packaging / Specialty
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Out of Home / Brand Installations
Repeater Agency: Carbon + Antfood Client: OFFF Dach Category: Craft / Animation
Welcome to the Flavourhood Agency: john st. / Toronto Client: DoorDash Canada Category: Craft / Animation
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Editorial / Magazines & Newspapers
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Editorial / Magazines & Newspapers
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Digital Design
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Craft / Illustration
Rio Carnaval - Logo Agency: Tátil Design Client: Rio Carnaval Category: Branding / Logo
Circular Design for Fashion Agency: Sid Lee + Ellen Macarthur Foundation / Cowes + M&H Polystudio / Montreal Client: Ellen MacArthur Foundation Category: Editorial / Books
Sea Level Re-Boot Agency: Forsman & Bodenfors / Göteborg + Superstudio / Göteborg Client: Tretorn Category: Promotional / Collateral Items
Tokyo Summer Games - Para Pack Agency: BBDO Canada / Toronto Client: Canadian Paralympic Committee Category: Innovation & Transformation / Innovation in Design
Camouflage Against the Machines Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo Client: UNLABELED, NEXUSVII. Category: Innovation & Transformation / Innovation in Design
Degree Inclusive Agency: Wunderman Thompson Argentina Client: Unilever Category: Innovation & Transformation / Innovation in Design
Sign Planning for a Clinic Embodying its Concept Agency: 6D-K co.,Ltd / Tokyo + Soichiro Yagi Design Offiec Inc. / Tokyo + NIHON SIGN Co., Ltd. / Tokyo Client: my CLINIC Category: Spatial Design / Wayfinding
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Spatial Design / Experiential & Immersive
Liquid Billboard Agency: Havas Middle East / Dubai + Jack Morton / Dubai Client: adidas Category: Spatial Design / Experiential & Immersive
National Magazine Awards Identity Agency: Rethink + National Magazine Awards Foundation Client: National Magazine Awards Foundation Category: Branding / Identity System
TOKYO 2020 Sport Pictograms Agency: DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo Client: The Tokyo Organising committee of the Olympic and Paralympic Games Category: Craft / Art Direction
Keep Nature Standing Agency: Landor & Fitch / Paris Client: IUCN Save Our Species Category: Branding / Rebranding
Xbox Equality Controller Agency: SERVICEPLAN GERMANY / Munich Client: Microsoft / Xbox Category: Packaging / Specialty
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Promotional / Posters - Series
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Promotional / Collateral Items
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Moving Image / Single
9/12: The untold story of reconnecting New York Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York Client: Verizon Category: Branding / Corporate Communications
Auditorial Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: Innovation & Transformation / Innovation in Design
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Out of Home / Series
Hi Toilet Agency: TBWA\HAKUHODO Inc. / Tokyo Client: THE NIPPON FOUNDATION Category: Spatial Design / Architecture
Ability Signs Agency: Rethink + Decathlon Client: Decathlon Canada Category: Spatial Design / Wayfinding
Hope Reef Agency: AMV BBDO / London + weareseventeen / London Client: Mars Pet - Sheba Category: Typography / Dynamic / In Motion
Fight sexism with sexism. Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH Category: Typography / Dynamic / In Motion
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemond Studio / London Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown
Hi Toilet Agency: TBWA\HAKUHODO Inc. / Tokyo Client: THE NIPPON FOUNDATION Category: Innovation & Transformation / Innovation in Lockdown
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Craft / Photography
Apple Music Spatial Audio Launch Agency: Apple Marcom Client: Apple Category: Craft / Art Direction
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Art Direction
EatQual Agency: DDB Mudra Group / Mumbai + Vanilla Films / Mumbai Client: McDonald's Category: Packaging / Specialty
OREO x Pokémon Agency: 360i / New York + OREO + Media.Monks Client: OREO Category: Out of Home / Single
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemond Studio / London Client: Bacardi Bombay Sapphire Category: Out of Home / Brand Installations
Globes Apart Agency: FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto Client: Air Canada Category: Craft / Animation

2022 Design Gold Pencil

Google + Google Creative Lab

Google

Timelapse in Google Earth

Data Visualization / Static or Dynamic

OS22_DE001G

2022 Design Gold Pencil

Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon

Raparigas da Bola

The Day-After-Women's-Day Newspapers

Data Visualization / Static or Dynamic

OS22_DE010G

2022 Design Gold Pencil

L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York

Dole Sunshine Company + Ananas Anam

Pinatex

Innovation & Transformation / Innovation in Design

OS22_DE019G

2022 Design Gold Pencil

This is Pacifica / Matosinhos + Stream and Tough Guy / Lisboa

Azgard 9

CO2AT

Innovation & Transformation / Innovation in Design

OS22_DE020G

2022 Design Gold Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Innovation & Transformation / Innovation in Design

OS22_DE021G

2022 Design Gold Pencil

MOTIVE Inc. / Tokyo + Totetsu Kogyo Co., Ltd. / Tokyo

Totetsu Kogyo Co., Ltd.

TOTETSU Training Institute

Spatial Design / Wayfinding

OS22_DE014G

2022 Design Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Spatial Design / Experiential & Immersive

OS22_DE013G

2022 Design Gold Pencil

R/GA / London + R/GA / Sao Paolo + Google / London

Google

Auditorial

Editorial / Digital Publications

OS22_DE007G

2022 Design Gold Pencil

Landor & Fitch / Paris

IUCN Save Our Species

Keep Nature Standing

Branding / Identity System

OS22_DE003G

2022 Design Gold Pencil

Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA

Chipotle

A Future Begins

Craft / Art Direction

OS22_DE015G

2022 Design Gold Pencil

Wunderman Thompson Argentina

Unilever

Degree Inclusive

Packaging / Specialty

OS22_DE009G

2022 Design Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Out of Home / Brand Installations

OS22_DE012G

2022 Design Gold Pencil

Carbon + Antfood

OFFF Dach

Repeater

Craft / Animation

OS22_DE017G

2022 Design Gold Pencil

john st. / Toronto

DoorDash Canada

Welcome to the Flavourhood

Craft / Animation

OS22_DE018G

2022 Design Gold Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Editorial / Magazines & Newspapers

OS22_DE005G

2022 Design Gold Pencil

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Editorial / Magazines & Newspapers

OS22_DE006G

2022 Design Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Digital Design

OS22_DE011G

2022 Design Gold Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Craft / Illustration

OS22_DE016G

2022 Design Gold Pencil

Tátil Design

Rio Carnaval

Rio Carnaval - Logo

Branding / Logo

OS22_DE002G

2022 Design Gold Pencil

Sid Lee + Ellen Macarthur Foundation / Cowes + M&H Polystudio / Montreal

Ellen MacArthur Foundation

Circular Design for Fashion

Editorial / Books

OS22_DE004G

2022 Design Gold Pencil

Forsman & Bodenfors / Göteborg + Superstudio / Göteborg

Tretorn

Sea Level Re-Boot

Promotional / Collateral Items

OS22_DE008G

2022 Design Silver Pencil

BBDO Canada / Toronto

Canadian Paralympic Committee

Tokyo Summer Games - Para Pack

Innovation & Transformation / Innovation in Design

OS22_DE031S

2022 Design Silver Pencil

DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo

UNLABELED, NEXUSVII.

Camouflage Against the Machines

Innovation & Transformation / Innovation in Design

OS22_DE032S

2022 Design Silver Pencil

Wunderman Thompson Argentina

Unilever

Degree Inclusive

Innovation & Transformation / Innovation in Design

OS22_DE033S

2022 Design Silver Pencil

6D-K co.,Ltd / Tokyo + Soichiro Yagi Design Offiec Inc. / Tokyo + NIHON SIGN Co., Ltd. / Tokyo

my CLINIC

Sign Planning for a Clinic Embodying its Concept

Spatial Design / Wayfinding

OS22_DE029S

2022 Design Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Spatial Design / Experiential & Immersive

OS22_DE027S

2022 Design Silver Pencil

Havas Middle East / Dubai + Jack Morton / Dubai

adidas

Liquid Billboard

Spatial Design / Experiential & Immersive

OS22_DE028S

2022 Design Silver Pencil

Rethink + National Magazine Awards Foundation

National Magazine Awards Foundation

National Magazine Awards Identity

Branding / Identity System

OS22_DE022S

2022 Design Silver Pencil

DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo

The Tokyo Organising committee of the Olympic and Paralympic Games

TOKYO 2020 Sport Pictograms

Craft / Art Direction

OS22_DE030S

2022 Design Silver Pencil

Landor & Fitch / Paris

IUCN Save Our Species

Keep Nature Standing

Branding / Rebranding

OS22_DE023S

2022 Design Silver Pencil

SERVICEPLAN GERMANY / Munich

Microsoft / Xbox

Xbox Equality Controller

Packaging / Specialty

OS22_DE026S

2022 Design Silver Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Promotional / Posters - Series

OS22_DE024S

2022 Design Silver Pencil

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Promotional / Collateral Items

OS22_DE025S

2022 Design Bronze Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Moving Image / Single

OS22_DE046B

2022 Design Bronze Pencil

Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York

Verizon

9/12: The untold story of reconnecting New York

Branding / Corporate Communications

OS22_DE034B

2022 Design Bronze Pencil

R/GA / London + R/GA / Sao Paolo + Google / London

Google

Auditorial

Innovation & Transformation / Innovation in Design

OS22_DE052B

2022 Design Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Out of Home / Series

OS22_DE042B

2022 Design Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo

THE NIPPON FOUNDATION

Hi Toilet

Spatial Design / Architecture

OS22_DE044B

2022 Design Bronze Pencil

Rethink + Decathlon

Decathlon Canada

Ability Signs

Spatial Design / Wayfinding

OS22_DE045B

2022 Design Bronze Pencil

AMV BBDO / London + weareseventeen / London

Mars Pet - Sheba

Hope Reef

Typography / Dynamic / In Motion

OS22_DE035B

2022 Design Bronze Pencil

thjnk AG / Hamburg + thjnk München GmbH / Munich

Ursula Karven/ Frauen100/ hell & karrer communications GmbH

Fight sexism with sexism.

Typography / Dynamic / In Motion

OS22_DE036B

2022 Design Bronze Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemond Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Innovation & Transformation / Innovation in Lockdown

OS22_DE053B

2022 Design Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo

THE NIPPON FOUNDATION

Hi Toilet

Innovation & Transformation / Innovation in Lockdown

OS22_DE054B

2022 Design Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Craft / Photography

OS22_DE050B

2022 Design Bronze Pencil

Apple Marcom

Apple

Apple Music Spatial Audio Launch

Craft / Art Direction

OS22_DE047B

2022 Design Bronze Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Art Direction

OS22_DE048B

2022 Design Bronze Pencil

DDB Mudra Group / Mumbai + Vanilla Films / Mumbai

McDonald's

EatQual

Packaging / Specialty

OS22_DE039B

2022 Design Bronze Pencil

360i / New York + OREO + Media.Monks

OREO

OREO x Pokémon

Out of Home / Single

OS22_DE041B

2022 Design Bronze Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemond Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Out of Home / Brand Installations

OS22_DE043B

2022 Design Bronze Pencil

FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto

Air Canada

Globes Apart

Craft / Animation

OS22_DE051B

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