The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Best of Public Relations
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Current Event Response
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Integrated PR Campaign
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Innovation & Transformation / Innovation in Public Relations
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Events & Experiential
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Brand Partnerships
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Media Relations
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Current Event Response
The Cristiano Bottle Agency: Rethink + IKEA Client: IKEA Canada Category: Current Event Response
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Integrated PR Campaign
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Innovation & Transformation / Innovation in Public Relations
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Events & Experiential
Buy Back Friday Agency: Edelman / London + Ingka Group / The Hague Client: IKEA Category: Events & Experiential
Gerry's Partisan Pizza Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe Client: Represent Us Category: Events & Experiential
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Community Building
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Media Relations
Gerry's Partisan Pizza Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe Client: Represent Us Category: Current Event Response
OUT OF INK Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Brand Voice
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Brand Voice
#WeThe15 Agency: adam&eveDDB / London + FleishmanHillard / London + Pentagram / London + Pulse Films / London Client: International Paralympic Committee Category: Integrated PR Campaign
VB Solar Exchange Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Integrated PR Campaign
VB Solar Exchange Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Public Relations
CIRKULÄR Agency: Hjaltelin Stahl / Copenhagen Client: IKEA Category: Events & Experiential
BERLIN'S HEART STANDS STILL. Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
The BVG Hempticket – Come home, calm down. Agency: Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
Motherland Pride Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv Client: KyivPride Category: Events & Experiential
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Brand Partnerships
OUT OF INK Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Media Relations
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Media Relations
The Heinicke Deal Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Current Event Response
Football is for Everyone Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios Client: National Football League Category: Current Event Response
Outlaw Runners Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Current Event Response
Abolish §219a Agency: Grey Germany / Hamburg Client: TERRE DES FEMMES Category: Current Event Response
Chickenflation Agency: Mischief @ No Fixed Address + Alpha Foods + Leap Grow Client: Alpha Foods Category: Current Event Response
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Current Event Response
Sunbrew Agency: DAVID / Miami + MJZ / Los Angeles + Getty Images / New York + Mayflower / New York Client: AB InBev / Corona Category: Brand Voice
Human Bait Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago Client: SC Johnson / Raid Category: Brand Voice
A Song for Every CMO Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Brand Voice
Discover the originals Agency: Forsman & Bodenfors / Göteborg Client: Visit Sweden Category: Brand Voice
MONOPOLY OF INEQUALITIES Agency: HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS Client: OBSERVATOIRE DES INEGALITES Category: Brand Voice
Bless Your F*ing Cooch Agency: Mischief @ No Fixed Address + eos + Makeout Client: eos Category: Brand Voice
Seltzer Launch Agency: Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft Client: Miller Genuine Draft Category: Brand Voice
#NotComingHome Agency: SERVICEPLAN GERMANY / Munich Client: Newtown Action Alliance Category: Brand Voice
David's Unusables Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office Client: Motor Neurone Disease New Zealand (MND NZ) Category: Brand Voice
When Harry met Santa Agency: T/A POL AS / Oslo + B-Reel / Stockholm Client: The Norwegian Postal Service (Posten) Category: Brand Voice
Abolish §219a Agency: Grey Germany / Hamburg Client: TERRE DES FEMMES Category: Integrated PR Campaign
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Integrated PR Campaign
Black Beauty is Beauty Agency: R/GA / New York + Rock Paper Scissors / Los Angeles + DeVries Global / New York + m ss ng p eces / New York Client: Sephora Category: Integrated PR Campaign
Samsung FastFrame Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol Client: Samsung Electronics Benelux Category: Innovation & Transformation / Innovation in Public Relations
Awa Agency: FAHRENHEIT DDB / Lima + Del Mate Producciones / Lima + Fahrenheit Content / Lima Client: Andea Water Category: Innovation & Transformation / Innovation in Public Relations

2022 Public Relations Best of Discipline Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Best of Public Relations

OS22_PR001G

2022 Public Relations Gold Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Current Event Response

OS22_PR003G

2022 Public Relations Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Integrated PR Campaign

OS22_PR005G

2022 Public Relations Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Innovation & Transformation / Innovation in Public Relations

OS22_PR006G

2022 Public Relations Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Events & Experiential

OS22_PR002G

2022 Public Relations Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Brand Partnerships

OS22_PR004G

2022 Public Relations Gold Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Media Relations

OS22_PR001G

2022 Public Relations Silver Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Current Event Response

OS22_PR012S

2022 Public Relations Silver Pencil

Rethink + IKEA

IKEA Canada

The Cristiano Bottle

Current Event Response

OS22_PR013S

2022 Public Relations Silver Pencil

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Integrated PR Campaign

OS22_PR014S

2022 Public Relations Silver Pencil

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Innovation & Transformation / Innovation in Public Relations

OS22_PR015S

2022 Public Relations Silver Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Events & Experiential

OS22_PR008S

2022 Public Relations Silver Pencil

Edelman / London + Ingka Group / The Hague

IKEA

Buy Back Friday

Events & Experiential

OS22_PR009S

2022 Public Relations Silver Pencil

Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe

Represent Us

Gerry's Partisan Pizza

Events & Experiential

OS22_PR010S

2022 Public Relations Silver Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Community Building

OS22_PR011S

2022 Public Relations Silver Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Media Relations

OS22_PR007S

2022 Public Relations Bronze Pencil

Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe

Represent Us

Gerry's Partisan Pizza

Current Event Response

OS22_PR024B

2022 Public Relations Bronze Pencil

Diario La Prensa / Managua + TBWA Nicaragua / Managua

Diario LA PRENSA

OUT OF INK

Brand Voice

OS22_PR022B

2022 Public Relations Bronze Pencil

Marcel / Paris

Heetch

Uber Heetch

Brand Voice

OS22_PR023B

2022 Public Relations Bronze Pencil

adam&eveDDB / London + FleishmanHillard / London + Pentagram / London + Pulse Films / London

International Paralympic Committee

#WeThe15

Integrated PR Campaign

OS22_PR026B

2022 Public Relations Bronze Pencil

Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions

Carlton & United Breweries

VB Solar Exchange

Integrated PR Campaign

OS22_PR027B

2022 Public Relations Bronze Pencil

Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions

Carlton & United Breweries

VB Solar Exchange

Innovation & Transformation / Innovation in Public Relations

OS22_PR028B

2022 Public Relations Bronze Pencil

Hjaltelin Stahl / Copenhagen

IKEA

CIRKULÄR

Events & Experiential

OS22_PR018B

2022 Public Relations Bronze Pencil

Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg

Berliner Verkehrsbetriebe (BVG) - AöR

BERLIN'S HEART STANDS STILL.

Events & Experiential

OS22_PR019B

2022 Public Relations Bronze Pencil

Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg

Berliner Verkehrsbetriebe (BVG) - AöR

The BVG Hempticket – Come home, calm down.

Events & Experiential

OS22_PR020B

2022 Public Relations Bronze Pencil

Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv

KyivPride

Motherland Pride

Events & Experiential

OS22_PR021B

2022 Public Relations Bronze Pencil

the community / Miami + OREO / New York

OREO

OREO Thins Protection Program

Brand Partnerships

OS22_PR025B

2022 Public Relations Bronze Pencil

Diario La Prensa / Managua + TBWA Nicaragua / Managua

Diario LA PRENSA

OUT OF INK

Media Relations

OS22_PR016B

2022 Public Relations Bronze Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Media Relations

OS22_PR017B

2022 Public Relations Merit Award

3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light

AB InBev / Bud Light

The Heinicke Deal

Current Event Response

OS22_PR062M

2022 Public Relations Merit Award

72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios

National Football League

Football is for Everyone

Current Event Response

OS22_PR063M

2022 Public Relations Merit Award

BETC / Paris + GUM / Paris + Soldats Films / Paris

Distance

Outlaw Runners

Current Event Response

OS22_PR064M

2022 Public Relations Merit Award

Grey Germany / Hamburg

TERRE DES FEMMES

Abolish §219a

Current Event Response

OS22_PR065M

2022 Public Relations Merit Award

Mischief @ No Fixed Address + Alpha Foods + Leap Grow

Alpha Foods

Chickenflation

Current Event Response

OS22_PR066M

2022 Public Relations Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Current Event Response

OS22_PR067M

2022 Public Relations Merit Award

DAVID / Miami + MJZ / Los Angeles + Getty Images / New York + Mayflower / New York

AB InBev / Corona

Sunbrew

Brand Voice

OS22_PR051M

2022 Public Relations Merit Award

Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago

SC Johnson / Raid

Human Bait

Brand Voice

OS22_PR052M

2022 Public Relations Merit Award

FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York

Spotify

A Song for Every CMO

Brand Voice

OS22_PR053M

2022 Public Relations Merit Award

Forsman & Bodenfors / Göteborg

Visit Sweden

Discover the originals

Brand Voice

OS22_PR054M

2022 Public Relations Merit Award

HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS

OBSERVATOIRE DES INEGALITES

MONOPOLY OF INEQUALITIES

Brand Voice

OS22_PR055M

2022 Public Relations Merit Award

Mischief @ No Fixed Address + eos + Makeout

eos

Bless Your F*ing Cooch

Brand Voice

OS22_PR056M

2022 Public Relations Merit Award

Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft

Miller Genuine Draft

Seltzer Launch

Brand Voice

OS22_PR057M

2022 Public Relations Merit Award

SERVICEPLAN GERMANY / Munich

Newtown Action Alliance

#NotComingHome

Brand Voice

OS22_PR058M

2022 Public Relations Merit Award

Special / Auckland + Motor Neurone Disease New Zealand + The Post Office

Motor Neurone Disease New Zealand (MND NZ)

David's Unusables

Brand Voice

OS22_PR059M

2022 Public Relations Merit Award

T/A POL AS / Oslo + B-Reel / Stockholm

The Norwegian Postal Service (Posten)

When Harry met Santa

Brand Voice

OS22_PR060M

2022 Public Relations Merit Award

Grey Germany / Hamburg

TERRE DES FEMMES

Abolish §219a

Integrated PR Campaign

OS22_PR070M

2022 Public Relations Merit Award

Ogilvy UK / London

Dove

Reverse Selfie

Integrated PR Campaign

OS22_PR071M

2022 Public Relations Merit Award

R/GA / New York + Rock Paper Scissors / Los Angeles + DeVries Global / New York + m ss ng p eces / New York

Sephora

Black Beauty is Beauty

Integrated PR Campaign

OS22_PR072M

2022 Public Relations Merit Award

Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol

Samsung Electronics Benelux

Samsung FastFrame

Innovation & Transformation / Innovation in Public Relations

OS22_PR073M

2022 Public Relations Merit Award

FAHRENHEIT DDB / Lima + Del Mate Producciones / Lima + Fahrenheit Content / Lima

Andea Water

Awa

Innovation & Transformation / Innovation in Public Relations

OS22_PR074M

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