The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Media Relations
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Events & Experiential
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Brand Partnerships
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Integrated PR Campaign
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Current Event Response
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Innovation & Transformation / Innovation in Public Relations
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Events & Experiential
Buy Back Friday Agency: Edelman / London + Ingka Group / The Hague Client: IKEA Category: Events & Experiential
Gerry's Partisan Pizza Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe Client: Represent Us Category: Events & Experiential
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Media Relations
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Integrated PR Campaign
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Current Event Response
The Cristiano Bottle Agency: Rethink + IKEA Client: IKEA Canada Category: Current Event Response
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Community Building
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Innovation & Transformation / Innovation in Public Relations
CIRKULÄR Agency: Hjaltelin Stahl / Copenhagen Client: IKEA Category: Events & Experiential
BERLIN'S HEART STANDS STILL. Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
The BVG Hempticket – Come home, calm down. Agency: Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
Motherland Pride Agency: Saatchi & Saatchi Ukraine / Kiyv + KyivPride / Kiyv + Dronarium / Kiyv Client: KyivPride Category: Events & Experiential
OUT OF INK Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Media Relations
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Media Relations
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Brand Partnerships
#WeThe15 Agency: adam&eveDDB / London + FleishmanHillard / London + Pentagram / London + Pulse Films / London Client: International Paralympic Committee Category: Integrated PR Campaign
VB Solar Exchange Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Integrated PR Campaign
Gerry's Partisan Pizza Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe Client: Represent Us Category: Current Event Response
OUT OF INK Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Brand Voice
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Brand Voice
VB Solar Exchange Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Public Relations
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Events & Experiential
Outlaw Runners Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Events & Experiential
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Events & Experiential
MONOPOLY OF INEQUALITIES Agency: HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS Client: OBSERVATOIRE DES INEGALITES Category: Events & Experiential
The Sacrifice Agency: McCann / Santiago + Acción Films / Santiago Client: Greenpeace Category: Events & Experiential
Sweatpant Boots Agency: SS+K / New York + M&C Saatchi Group UK / London + Peel Iceland / Reykjavík + M&C Saatchi Talk / London Client: Visit Iceland Category: Events & Experiential
Who’s Your Cabbie? Agency: VMLY&R / Dubai Client: Roads & Transport Authority Category: Events & Experiential
Don't Choose Extinction Agency: Activista + String and Tins / London + Framestore / Chicago + Wunderman Thompson / Sydney Client: United Nations Development Programme Category: Media Relations
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Media Relations
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Media Relations
Welcome to the Icelandverse Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland Client: Inspired By Iceland Category: Media Relations
Invisible Petitions Agency: TBWA\İstanbul / İstanbul + Public Film / İstanbul Client: We Will Stop Femicide Platform Category: Media Relations
The Nominate Me Selfie Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore Client: Political Shakti + The Times Of India Category: Brand Partnerships
Empty Rooms Agency: Happiness / An FCB alliance / Brussels Client: OVK / PEVR (PARENTS OF ROAD VICTIMS) Category: Brand Partnerships
Abolish §219a Agency: Grey Germany / Hamburg Client: TERRE DES FEMMES Category: Integrated PR Campaign
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Integrated PR Campaign
Black Beauty is Beauty Agency: R/GA / New York + Rock Paper Scissors / Los Angeles + DeVries Global / New York + m ss ng p eces / New York Client: Sephora Category: Integrated PR Campaign
Football is for Everyone Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios Client: National Football League Category: Brand Transformation
The Heinicke Deal Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Current Event Response
Football is for Everyone Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios Client: National Football League Category: Current Event Response
Outlaw Runners Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Current Event Response
Abolish §219a Agency: Grey Germany / Hamburg Client: TERRE DES FEMMES Category: Current Event Response

2022 Public Relations Gold Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Media Relations

OS22_PR001G

2022 Public Relations Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Events & Experiential

OS22_PR002G

2022 Public Relations Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Brand Partnerships

OS22_PR004G

2022 Public Relations Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Integrated PR Campaign

OS22_PR005G

2022 Public Relations Gold Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Current Event Response

OS22_PR003G

2022 Public Relations Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Innovation & Transformation / Innovation in Public Relations

OS22_PR006G

2022 Public Relations Silver Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Events & Experiential

OS22_PR008S

2022 Public Relations Silver Pencil

Edelman / London + Ingka Group / The Hague

IKEA

Buy Back Friday

Events & Experiential

OS22_PR009S

2022 Public Relations Silver Pencil

Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe

Represent Us

Gerry's Partisan Pizza

Events & Experiential

OS22_PR010S

2022 Public Relations Silver Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Media Relations

OS22_PR007S

2022 Public Relations Silver Pencil

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Integrated PR Campaign

OS22_PR014S

2022 Public Relations Silver Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Current Event Response

OS22_PR012S

2022 Public Relations Silver Pencil

Rethink + IKEA

IKEA Canada

The Cristiano Bottle

Current Event Response

OS22_PR013S

2022 Public Relations Silver Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Community Building

OS22_PR011S

2022 Public Relations Silver Pencil

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Innovation & Transformation / Innovation in Public Relations

OS22_PR015S

2022 Public Relations Bronze Pencil

Hjaltelin Stahl / Copenhagen

IKEA

CIRKULÄR

Events & Experiential

OS22_PR018B

2022 Public Relations Bronze Pencil

Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg

Berliner Verkehrsbetriebe (BVG) - AöR

BERLIN'S HEART STANDS STILL.

Events & Experiential

OS22_PR019B

2022 Public Relations Bronze Pencil

Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg

Berliner Verkehrsbetriebe (BVG) - AöR

The BVG Hempticket – Come home, calm down.

Events & Experiential

OS22_PR020B

2022 Public Relations Bronze Pencil

Saatchi & Saatchi Ukraine / Kiyv + KyivPride / Kiyv + Dronarium / Kiyv

KyivPride

Motherland Pride

Events & Experiential

OS22_PR021B

2022 Public Relations Bronze Pencil

Diario La Prensa / Managua + TBWA Nicaragua / Managua

Diario LA PRENSA

OUT OF INK

Media Relations

OS22_PR016B

2022 Public Relations Bronze Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Media Relations

OS22_PR017B

2022 Public Relations Bronze Pencil

the community / Miami + OREO / New York

OREO

OREO Thins Protection Program

Brand Partnerships

OS22_PR025B

2022 Public Relations Bronze Pencil

adam&eveDDB / London + FleishmanHillard / London + Pentagram / London + Pulse Films / London

International Paralympic Committee

#WeThe15

Integrated PR Campaign

OS22_PR026B

2022 Public Relations Bronze Pencil

Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions

Carlton & United Breweries

VB Solar Exchange

Integrated PR Campaign

OS22_PR027B

2022 Public Relations Bronze Pencil

Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe

Represent Us

Gerry's Partisan Pizza

Current Event Response

OS22_PR024B

2022 Public Relations Bronze Pencil

Diario La Prensa / Managua + TBWA Nicaragua / Managua

Diario LA PRENSA

OUT OF INK

Brand Voice

OS22_PR022B

2022 Public Relations Bronze Pencil

Marcel / Paris

Heetch

Uber Heetch

Brand Voice

OS22_PR023B

2022 Public Relations Bronze Pencil

Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions

Carlton & United Breweries

VB Solar Exchange

Innovation & Transformation / Innovation in Public Relations

OS22_PR028B

2022 Public Relations Merit Award

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Events & Experiential

OS22_PR035M

2022 Public Relations Merit Award

BETC / Paris + GUM / Paris + Soldats Films / Paris

Distance

Outlaw Runners

Events & Experiential

OS22_PR036M

2022 Public Relations Merit Award

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Events & Experiential

OS22_PR037M

2022 Public Relations Merit Award

HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS

OBSERVATOIRE DES INEGALITES

MONOPOLY OF INEQUALITIES

Events & Experiential

OS22_PR038M

2022 Public Relations Merit Award

McCann / Santiago + Acción Films / Santiago

Greenpeace

The Sacrifice

Events & Experiential

OS22_PR039M

2022 Public Relations Merit Award

SS+K / New York + M&C Saatchi Group UK / London + Peel Iceland / Reykjavík + M&C Saatchi Talk / London

Visit Iceland

Sweatpant Boots

Events & Experiential

OS22_PR040M

2022 Public Relations Merit Award

VMLY&R / Dubai

Roads & Transport Authority

Who’s Your Cabbie?

Events & Experiential

OS22_PR041M

2022 Public Relations Merit Award

Activista + String and Tins / London + Framestore / Chicago + Wunderman Thompson / Sydney

United Nations Development Programme

Don't Choose Extinction

Media Relations

OS22_PR029M

2022 Public Relations Merit Award

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Media Relations

OS22_PR030M

2022 Public Relations Merit Award

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Media Relations

OS22_PR032M

2022 Public Relations Merit Award

SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland

Inspired By Iceland

Welcome to the Icelandverse

Media Relations

OS22_PR033M

2022 Public Relations Merit Award

TBWA\İstanbul / İstanbul + Public Film / İstanbul

We Will Stop Femicide Platform

Invisible Petitions

Media Relations

OS22_PR034M

2022 Public Relations Merit Award

FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore

Political Shakti + The Times Of India

The Nominate Me Selfie

Brand Partnerships

OS22_PR068M

2022 Public Relations Merit Award

Happiness / An FCB alliance / Brussels

OVK / PEVR (PARENTS OF ROAD VICTIMS)

Empty Rooms

Brand Partnerships

OS22_PR069M

2022 Public Relations Merit Award

Grey Germany / Hamburg

TERRE DES FEMMES

Abolish §219a

Integrated PR Campaign

OS22_PR070M

2022 Public Relations Merit Award

Ogilvy UK / London

Dove

Reverse Selfie

Integrated PR Campaign

OS22_PR071M

2022 Public Relations Merit Award

R/GA / New York + Rock Paper Scissors / Los Angeles + DeVries Global / New York + m ss ng p eces / New York

Sephora

Black Beauty is Beauty

Integrated PR Campaign

OS22_PR072M

2022 Public Relations Merit Award

72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios

National Football League

Football is for Everyone

Brand Transformation

OS22_PR061M

2022 Public Relations Merit Award

3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light

AB InBev / Bud Light

The Heinicke Deal

Current Event Response

OS22_PR062M

2022 Public Relations Merit Award

72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios

National Football League

Football is for Everyone

Current Event Response

OS22_PR063M

2022 Public Relations Merit Award

BETC / Paris + GUM / Paris + Soldats Films / Paris

Distance

Outlaw Runners

Current Event Response

OS22_PR064M

2022 Public Relations Merit Award

Grey Germany / Hamburg

TERRE DES FEMMES

Abolish §219a

Current Event Response

OS22_PR065M

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