The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Best of Public Relations
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Integrated PR Campaign
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Media Relations
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Innovation & Transformation / Innovation in Public Relations
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Events & Experiential
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Brand Partnerships
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Current Event Response
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Community Building
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Integrated PR Campaign
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Media Relations
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Innovation & Transformation / Innovation in Public Relations
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Events & Experiential
Buy Back Friday Agency: Edelman / London + Ingka Group / The Hague Client: IKEA Category: Events & Experiential
Gerry's Partisan Pizza Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe Client: Represent Us Category: Events & Experiential
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Current Event Response
The Cristiano Bottle Agency: Rethink + IKEA Client: IKEA Canada Category: Current Event Response
#WeThe15 Agency: adam&eveDDB / London + FleishmanHillard / London + Pentagram / London + Pulse Films / London Client: International Paralympic Committee Category: Integrated PR Campaign
VB Solar Exchange Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Integrated PR Campaign
OUT OF INK Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Media Relations
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Media Relations
OUT OF INK Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Brand Voice
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Brand Voice
VB Solar Exchange Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Public Relations
CIRKULÄR Agency: Hjaltelin Stahl / Copenhagen Client: IKEA Category: Events & Experiential
BERLIN'S HEART STANDS STILL. Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
The BVG Hempticket – Come home, calm down. Agency: Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
Motherland Pride Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv Client: KyivPride Category: Events & Experiential
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Brand Partnerships
Gerry's Partisan Pizza Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe Client: Represent Us Category: Current Event Response
Molson Hockey Night in Canada: Multilingual Ed. Agency: Citizen Relations / Toronto + Rethink + Wavemaker / Toronto Client: Molson Coors Beverage Company Category: Community Building
#BlackedOutHistory Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto Client: OBHS (Ontario Black History Society) Category: Community Building
EatQual Agency: DDB Mudra Group / Mumbai + Vanilla Films / Mumbai Client: McDonald's Category: Community Building
The Nominate Me Selfie Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore Client: Political Shakti + The Times Of India Category: Community Building
Bless Your F*ing Cooch Agency: Mischief @ No Fixed Address + eos + Makeout Client: eos Category: Community Building
Bee Influencer Agency: Publicis Conseil / Paris Client: Fondation de France Category: Community Building
Hate to Protect Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: Community Building
The Uniform that never existed Agency: TracyLocke Brasil / São Paulo Client: Centauro Category: Community Building
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Community Building
Abolish §219a Agency: Grey Germany / Hamburg Client: TERRE DES FEMMES Category: Integrated PR Campaign
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Integrated PR Campaign
Black Beauty is Beauty Agency: R/GA / New York + Rock Paper Scissors / Los Angeles + DeVries Global / New York + m ss ng p eces / New York Client: Sephora Category: Integrated PR Campaign
Don't Choose Extinction Agency: Activista + String and Tins / London + Framestore / Chicago + Wunderman Thompson / Sydney Client: United Nations Development Programme Category: Media Relations
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Media Relations
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Media Relations
Welcome to the Icelandverse Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland Client: Inspired By Iceland Category: Media Relations
Invisible Petitions Agency: TBWA\İstanbul / İstanbul + Public Film / İstanbul Client: We Will Stop Femicide Platform Category: Media Relations
Sunbrew Agency: DAVID / Miami + MJZ / Los Angeles + Getty Images / New York + Mayflower / New York Client: AB InBev / Corona Category: Brand Voice
Human Bait Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago Client: SC Johnson / Raid Category: Brand Voice
A Song for Every CMO Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Brand Voice
Discover the originals Agency: Forsman & Bodenfors / Göteborg Client: Visit Sweden Category: Brand Voice

2022 Public Relations Best of Discipline Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Best of Public Relations

OS22_PR001G

2022 Public Relations Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Integrated PR Campaign

OS22_PR005G

2022 Public Relations Gold Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Media Relations

OS22_PR001G

2022 Public Relations Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Innovation & Transformation / Innovation in Public Relations

OS22_PR006G

2022 Public Relations Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Events & Experiential

OS22_PR002G

2022 Public Relations Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Brand Partnerships

OS22_PR004G

2022 Public Relations Gold Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Current Event Response

OS22_PR003G

2022 Public Relations Silver Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Community Building

OS22_PR011S

2022 Public Relations Silver Pencil

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Integrated PR Campaign

OS22_PR014S

2022 Public Relations Silver Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Media Relations

OS22_PR007S

2022 Public Relations Silver Pencil

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Innovation & Transformation / Innovation in Public Relations

OS22_PR015S

2022 Public Relations Silver Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Events & Experiential

OS22_PR008S

2022 Public Relations Silver Pencil

Edelman / London + Ingka Group / The Hague

IKEA

Buy Back Friday

Events & Experiential

OS22_PR009S

2022 Public Relations Silver Pencil

Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe

Represent Us

Gerry's Partisan Pizza

Events & Experiential

OS22_PR010S

2022 Public Relations Silver Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Current Event Response

OS22_PR012S

2022 Public Relations Silver Pencil

Rethink + IKEA

IKEA Canada

The Cristiano Bottle

Current Event Response

OS22_PR013S

2022 Public Relations Bronze Pencil

adam&eveDDB / London + FleishmanHillard / London + Pentagram / London + Pulse Films / London

International Paralympic Committee

#WeThe15

Integrated PR Campaign

OS22_PR026B

2022 Public Relations Bronze Pencil

Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions

Carlton & United Breweries

VB Solar Exchange

Integrated PR Campaign

OS22_PR027B

2022 Public Relations Bronze Pencil

Diario La Prensa / Managua + TBWA Nicaragua / Managua

Diario LA PRENSA

OUT OF INK

Media Relations

OS22_PR016B

2022 Public Relations Bronze Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Media Relations

OS22_PR017B

2022 Public Relations Bronze Pencil

Diario La Prensa / Managua + TBWA Nicaragua / Managua

Diario LA PRENSA

OUT OF INK

Brand Voice

OS22_PR022B

2022 Public Relations Bronze Pencil

Marcel / Paris

Heetch

Uber Heetch

Brand Voice

OS22_PR023B

2022 Public Relations Bronze Pencil

Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions

Carlton & United Breweries

VB Solar Exchange

Innovation & Transformation / Innovation in Public Relations

OS22_PR028B

2022 Public Relations Bronze Pencil

Hjaltelin Stahl / Copenhagen

IKEA

CIRKULÄR

Events & Experiential

OS22_PR018B

2022 Public Relations Bronze Pencil

Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg

Berliner Verkehrsbetriebe (BVG) - AöR

BERLIN'S HEART STANDS STILL.

Events & Experiential

OS22_PR019B

2022 Public Relations Bronze Pencil

Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg

Berliner Verkehrsbetriebe (BVG) - AöR

The BVG Hempticket – Come home, calm down.

Events & Experiential

OS22_PR020B

2022 Public Relations Bronze Pencil

Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv

KyivPride

Motherland Pride

Events & Experiential

OS22_PR021B

2022 Public Relations Bronze Pencil

the community / Miami + OREO / New York

OREO

OREO Thins Protection Program

Brand Partnerships

OS22_PR025B

2022 Public Relations Bronze Pencil

Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe

Represent Us

Gerry's Partisan Pizza

Current Event Response

OS22_PR024B

2022 Public Relations Merit Award

Citizen Relations / Toronto + Rethink + Wavemaker / Toronto

Molson Coors Beverage Company

Molson Hockey Night in Canada: Multilingual Ed.

Community Building

OS22_PR042M

2022 Public Relations Merit Award

DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto

OBHS (Ontario Black History Society)

#BlackedOutHistory

Community Building

OS22_PR043M

2022 Public Relations Merit Award

DDB Mudra Group / Mumbai + Vanilla Films / Mumbai

McDonald's

EatQual

Community Building

OS22_PR044M

2022 Public Relations Merit Award

FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore

Political Shakti + The Times Of India

The Nominate Me Selfie

Community Building

OS22_PR045M

2022 Public Relations Merit Award

Mischief @ No Fixed Address + eos + Makeout

eos

Bless Your F*ing Cooch

Community Building

OS22_PR046M

2022 Public Relations Merit Award

Publicis Conseil / Paris

Fondation de France

Bee Influencer

Community Building

OS22_PR047M

2022 Public Relations Merit Award

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Guides TAO

Hate to Protect

Community Building

OS22_PR048M

2022 Public Relations Merit Award

TracyLocke Brasil / São Paulo

Centauro

The Uniform that never existed

Community Building

OS22_PR049M

2022 Public Relations Merit Award

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Community Building

OS22_PR050M

2022 Public Relations Merit Award

Grey Germany / Hamburg

TERRE DES FEMMES

Abolish §219a

Integrated PR Campaign

OS22_PR070M

2022 Public Relations Merit Award

Ogilvy UK / London

Dove

Reverse Selfie

Integrated PR Campaign

OS22_PR071M

2022 Public Relations Merit Award

R/GA / New York + Rock Paper Scissors / Los Angeles + DeVries Global / New York + m ss ng p eces / New York

Sephora

Black Beauty is Beauty

Integrated PR Campaign

OS22_PR072M

2022 Public Relations Merit Award

Activista + String and Tins / London + Framestore / Chicago + Wunderman Thompson / Sydney

United Nations Development Programme

Don't Choose Extinction

Media Relations

OS22_PR029M

2022 Public Relations Merit Award

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Media Relations

OS22_PR030M

2022 Public Relations Merit Award

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Media Relations

OS22_PR032M

2022 Public Relations Merit Award

SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland

Inspired By Iceland

Welcome to the Icelandverse

Media Relations

OS22_PR033M

2022 Public Relations Merit Award

TBWA\İstanbul / İstanbul + Public Film / İstanbul

We Will Stop Femicide Platform

Invisible Petitions

Media Relations

OS22_PR034M

2022 Public Relations Merit Award

DAVID / Miami + MJZ / Los Angeles + Getty Images / New York + Mayflower / New York

AB InBev / Corona

Sunbrew

Brand Voice

OS22_PR051M

2022 Public Relations Merit Award

Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago

SC Johnson / Raid

Human Bait

Brand Voice

OS22_PR052M

2022 Public Relations Merit Award

FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York

Spotify

A Song for Every CMO

Brand Voice

OS22_PR053M

2022 Public Relations Merit Award

Forsman & Bodenfors / Göteborg

Visit Sweden

Discover the originals

Brand Voice

OS22_PR054M

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