The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Frame by Frame
Agency: GIPHY / NYC + Dark Igloo / Brooklyn
Client: GIPHY Category: Innovation & Transformation / Innovation in Print
The Day-After-Women's-Day Newspapers
Agency: Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client: Raparigas da Bola Category: Innovation & Transformation / Innovation in Print
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Online & Mobile Video / Online-only Video - Single
An Ad In An Ad In An Ad
Agency: Oatly Department of Mind Control / Malmö + Rochefort / Amsterdam
Client: Oatly Category: Online & Mobile Video / Online-only Video - Single
#NotComingHome
Agency: SERVICEPLAN GERMANY / Munich
Client: Newtown Action Alliance Category: Online & Mobile Video / Online-only Video - Single
New Fairies
Agency: Wieden+Kennedy / São Paulo + Stink / São Paulo + Supersonica / São Paulo + Nike / São Paulo
Client: Nike / Institutional Category: Online & Mobile Video / Online-only Video - Single
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Cultural Driver
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Cultural Driver
Invisible Petitions
Agency: TBWA\İstanbul / İstanbul + Public Film / İstanbul
Client: We Will Stop Femicide Platform Category: Cultural Driver
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Cultural Driver
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Long Form Video / Single
In Love We Trust
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty Category: Long Form Video / Single
Forward Rhythm
Agency: Google Brand Studio / San Francisco
Client: Google Category: Long Form Video / Single
Untethered
Agency: Little Minx / Los Angeles + On / Zürich
Client: On Category: Long Form Video / Single
Thrive by Five
Agency: M&C Saatchi / Sydney + The Minderoo Foundation / Perth + Bohemia Group / Sydney + FINCH / Sydney
Client: The Minderoo Foundation Category: Long Form Video / Single
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Craft / Use of Technology
NURO
Agency: Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne
Client: La Trobe University Category: Mobile Games / Branded Game
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF Category: NFTs & the Metaverse / NFTs
A new sound for air
Agency: German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt
Client: ADAM Category: Sonic Branding / Branded Audio
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google Category: Out of Home / Series
Fight sexism with sexism.
Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich
Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH Category: Out of Home / Series
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Innovation & Transformation / Innovation in Lockdown
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health Category: Craft / Writing
4th of July New York Times Ad
Agency: Away / New York + Dippin Sauce / Brooklyn
Client: Away Category: Craft / Writing
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client: Burger King Category: Craft / Writing
The better we talk, the better we feel
Agency: Uncommon Creative Studio / London + ITV
Client: ITV Category: Craft / Writing
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Single Country or Region / Consumer / Brand
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Single Country or Region / Consumer / Brand
Send Noods
Agency: Mischief @ No Fixed Address + Kraft + Alison Brod Marketing + Communications / New York + PlayTime Media
Client: Kraft Macaroni & Cheese Category: Single Country or Region / Consumer / Brand
Rediscover Germany
Agency: Ogilvy Germany
Client: German Rail Category: Single Country or Region / Consumer / Brand
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Single Country or Region / Consumer / Brand
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Single Country or Region / Consumer / Brand
Clubhouse Bacon
Agency: Droga5 / New York
Client: IHOP Category: Innovation & Transformation / Innovation in Social Media
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Innovation & Transformation / Innovation in Social Media
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Innovation & Transformation / Innovation in Social Media
Project Understood
Agency: FCB / Toronto + Bliss Interactive + Outside Editorial / Toronto + Fuelcontent / Toronto
Client: Canadian Down Syndrome Society Category: Creative Effectiveness / Non-Profit / Charity
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Creative Effectiveness / Non-Profit / Charity
Wall For Women
Agency: Rethink + YWCA Metro Vancouver
Client: YWCA Metro Vancouver Category: Digital Installations / Interactive
Disease Dilemmas
Agency: BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client: The Garvan Institute of Medical Research Category: Integrated Campaign
Flags of Generosity
Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur
Client: Cadbury Category: Innovation & Transformation / Innovation in Lockdown
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Online & Mobile
Award:
2022 Print Merit Award
Agency:
GIPHY / NYC + Dark Igloo / Brooklyn
Client:
GIPHY
Title:
Frame by Frame
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS22_PT066M
Award:
2022 Print Merit Award
Agency:
Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client:
Raparigas da Bola
Title:
The Day-After-Women's-Day Newspapers
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS22_PT067M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN056M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Oatly Department of Mind Control / Malmö + Rochefort / Amsterdam
Client:
Oatly
Title:
An Ad In An Ad In An Ad
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN057M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Newtown Action Alliance
Title:
#NotComingHome
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN058M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Wieden+Kennedy / São Paulo + Stink / São Paulo + Supersonica / São Paulo + Nike / São Paulo
Client:
Nike / Institutional
Title:
New Fairies
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN059M
Award:
2022 Cultural Driver Merit Award
Agency:
BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client:
Decathlon
Title:
The Breakaway
Category:
Cultural Driver
Annual ID:
OS22_CD006M
Award:
2022 Cultural Driver Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
A CODA Story
Category:
Cultural Driver
Annual ID:
OS22_CD007M
Award:
2022 Cultural Driver Merit Award
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Cultural Driver
Annual ID:
OS22_CD008M
Award:
2022 Cultural Driver Merit Award
Agency:
TBWA\İstanbul / İstanbul + Public Film / İstanbul
Client:
We Will Stop Femicide Platform
Title:
Invisible Petitions
Category:
Cultural Driver
Annual ID:
OS22_CD009M
Award:
2022 Cultural Driver Merit Award
Agency:
We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Cultural Driver
Annual ID:
OS22_CD010M
Award:
2022 Cultural Driver Merit Award
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Cultural Driver
Annual ID:
OS22_CD011M
Award:
2022 Branded Entertainment Merit Award
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Long Form Video / Single
Annual ID:
OS22_BE049M
Award:
2022 Branded Entertainment Merit Award
Agency:
dentsuMB Taiwan / Taipei
Client:
Sinyi Realty
Title:
In Love We Trust
Category:
Long Form Video / Single
Annual ID:
OS22_BE050M
Award:
2022 Branded Entertainment Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Forward Rhythm
Category:
Long Form Video / Single
Annual ID:
OS22_BE051M
Award:
2022 Branded Entertainment Merit Award
Agency:
Little Minx / Los Angeles + On / Zürich
Client:
On
Title:
Untethered
Category:
Long Form Video / Single
Annual ID:
OS22_BE052M
Award:
2022 Branded Entertainment Merit Award
Agency:
M&C Saatchi / Sydney + The Minderoo Foundation / Perth + Bohemia Group / Sydney + FINCH / Sydney
Client:
The Minderoo Foundation
Title:
Thrive by Five
Category:
Long Form Video / Single
Annual ID:
OS22_BE053M
Award:
2022 Branded Entertainment Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Long Form Video / Single
Annual ID:
OS22_BE054M
Award:
2022 Out of Home Merit Award
Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Craft / Use of Technology
Annual ID:
OS22_OH074M
Award:
2022 Gaming Merit Award
Agency:
Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne
Client:
La Trobe University
Title:
NURO
Category:
Mobile Games / Branded Game
Annual ID:
OS22_GA012M
Award:
2022 Design Merit Award
Agency:
Ogilvy / New York
Client:
New York Philharmonic
Title:
NYPhil
Category:
Branding / Logo
Annual ID:
OS22_DE055M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client:
WWF
Title:
Non-Fungible Animals
Category:
NFTs & the Metaverse / NFTs
Annual ID:
OS22_IN076M
Award:
2022 Music & Sound Craft Merit Award
Agency:
German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt
Client:
ADAM
Title:
A new sound for air
Category:
Sonic Branding / Branded Audio
Annual ID:
OS22_MS024M
Award:
2022 Design Merit Award
Agency:
BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Out of Home / Series
Annual ID:
OS22_DE117M
Award:
2022 Design Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Lights On
Category:
Out of Home / Series
Annual ID:
OS22_DE118M
Award:
2022 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
MINImalism
Category:
Out of Home / Series
Annual ID:
OS22_DE119M
Award:
2022 Design Merit Award
Agency:
thjnk AG / Hamburg + thjnk München GmbH / Munich
Client:
Ursula Karven/ Frauen100/ hell & karrer communications GmbH
Title:
Fight sexism with sexism.
Category:
Out of Home / Series
Annual ID:
OS22_DE120M
Award:
2022 Out of Home Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_OH081M
Award:
2022 Print Merit Award
Agency:
Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Writing
Annual ID:
OS22_PT051M
Award:
2022 Print Merit Award
Agency:
Away / New York + Dippin Sauce / Brooklyn
Client:
Away
Title:
4th of July New York Times Ad
Category:
Craft / Writing
Annual ID:
OS22_PT052M
Award:
2022 Print Merit Award
Agency:
DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client:
Burger King
Title:
Even More Confusing Times
Category:
Craft / Writing
Annual ID:
OS22_PT053M
Award:
2022 Print Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Writing
Annual ID:
OS22_PT054M
Award:
2022 Print Merit Award
Agency:
The Monkeys / Sydney
Client:
NRMA Insurance
Title:
Help like no one else
Category:
Craft / Writing
Annual ID:
OS22_PT055M
Award:
2022 Print Merit Award
Agency:
Uncommon Creative Studio / London + ITV
Client:
ITV
Title:
The better we talk, the better we feel
Category:
Craft / Writing
Annual ID:
OS22_PT056M
Award:
2022 Creative Effectiveness Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS22_CE027M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client:
Wingstop
Title:
Thighstop
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS22_CE028M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Mischief @ No Fixed Address + Kraft + Alison Brod Marketing + Communications / New York + PlayTime Media
Client:
Kraft Macaroni & Cheese
Title:
Send Noods
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS22_CE029M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Rediscover Germany
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS22_CE030M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS22_CE031M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Go For The Handful
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS22_CE032M
Award:
2022 Social Media Merit Award
Agency:
Droga5 / New York
Client:
IHOP
Title:
Clubhouse Bacon
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS22_SM098M
Award:
2022 Social Media Merit Award
Agency:
McCann / Paris
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS22_SM099M
Award:
2022 Social Media Merit Award
Agency:
Ogilvy Mumbai / India + Mondelez
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS22_SM100M
Award:
2022 Creative Effectiveness Merit Award
Agency:
FCB / Toronto + Bliss Interactive + Outside Editorial / Toronto + Fuelcontent / Toronto
Client:
Canadian Down Syndrome Society
Title:
Project Understood
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS22_CE025M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS22_CE026M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Rethink + YWCA Metro Vancouver
Client:
YWCA Metro Vancouver
Title:
Wall For Women
Category:
Digital Installations / Interactive
Annual ID:
OS22_IN074M
Award:
2022 Pharma Merit Award
Agency:
BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client:
The Garvan Institute of Medical Research
Title:
Disease Dilemmas
Category:
Integrated Campaign
Annual ID:
OS22_PH023M
Award:
2022 Design Merit Award
Agency:
Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur
Client:
Cadbury
Title:
Flags of Generosity
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_DE164M
Award:
2022 Health & Wellness Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Online & Mobile
Annual ID:
OS22_HW046M
Award:
2022 Health & Wellness Merit Award
Agency:
HEREZIE / Paris + Rehab / London
Client:
Pill-ID
Title:
Pill-ID
Category:
Online & Mobile
Annual ID:
OS22_HW047M
