The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp Category: Writing / Single
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi Category: Writing / Single
As Early As Five
Agency: Ogilvy UK / London + Swift / Portland
Client: Dove Category: Writing / Single
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple Category: Writing / Single
CTCP
Agency: Mighty Nice / Sydney + California Tobacco Control Program / California + Duncan Channon / San Francisco
Client: Mighty Nice Category: Animation / Series
The Lost Class
Agency: Hungry Man / Los Angeles + Leo Burnett / Chicago
Client: Change the Ref Inc. Category: Direction / Series
We The Culture
Agency: Park Pictures / New York + Creative X Meta
Client: Facebook Category: Direction / Series
Yellowjackets Main Title
Agency: Digital Kitchen / Los Angeles
Client: Showtime Category: Title Sequences
Only Murderers in the Building Main Title
Agency: Elastic / Santa Monica
Client: Hulu Category: Title Sequences
The Andy Warhol Diaries Main Title
Agency: Elastic / Santa Monica
Client: Netflix Category: Title Sequences
The White Lotus - Main Title Sequence
Agency: Plains of Yonder / Seattle
Client: HBO Category: Title Sequences
Just Send It
Agency: BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client: WhatsApp Inc. Category: Editing / Single
Be Who You Are: Italo Ferreira
Agency: Cut+Run / Santa Monica + Lockt
Client: Oakley Category: Editing / Single
Independent Journalism for an Independent Life - Vera
Agency: Droga5 / New York
Client: The New York Times Category: Editing / Single
The Truth Takes a Journalist
Agency: Final Cut / New York + Droga5 / New York
Client: The New York Times Category: Editing / Single
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Editing / Single
UnContained
Agency: Outsider Editorial / Toronto + Banfield / Ottawa + Alter Ego / Toronto + Scouts Honour / Toronto
Client: Public Safety Canada Category: Editing / Single
SickKidsMoms Vs Hard Days
Agency: Outsider Editorial / Toronto + Cossette / Toronto + Scouts Honour / Toronto + The Vanity / Toronto
Client: SickKids Foundation Category: Editing / Single
Play New | New Girl
Agency: Wieden+Kennedy / Tokyo + BWGTBLD GmbH / Berlin
Client: Nike Category: Editing / Single
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Casting
Just Send It
Agency: BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client: WhatsApp Inc. Category: Casting
Master Ji - A Teachers' Day Tribute
Agency: BYJU'S / Bengaluru + Dora Digs / Mumbai
Client: BYJU'S Category: Casting
Machine Gun Mouth
Agency: Early Man Film Pvt Ltd / Mumbai + DDB Mudra Group / Mumbai
Client: Battlegrounds Mobile India Category: Casting
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi Category: Casting
We Hockey
Agency: Loveboat / Los Angeles + MullenLowe / Los Angeles
Client: Arizona Coyotes Anthem Category: Casting
A Medicine Company
Agency: Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles
Client: Eli Lilly & Company Category: Casting
Fantastic Voyage
Agency: 72andSunny / Los Angeles + Alt.vfx + Cartel + RESET
Client: Adobe / Premiere Category: Visual Effects / Single
Rebuild The World - Holidays
Agency: Stink Films / Paris
Client: LEGO Category: Visual Effects / Single
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client: Winamax Category: Visual Effects / Single
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Innovation & Transformation / Innovation in Moving Image Craft
Bring Down the House
Agency: 72andSunny / Los Angeles + Film 47 + Swaybox
Client: National Football League Category: Innovation & Transformation / Innovation in Moving Image Craft
Fellini Forward
Agency: Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan
Client: Campari Group/Campari Red Diaries Category: Innovation & Transformation / Innovation in Moving Image Craft
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Agency: Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: YAKUSHIMA TREASURE Category: Use of Technology
9x16 Stores
Agency: BBDO / Singapore + Pixel Post
Client: Visa #WhereYouShopMatters Category: Use of Vertical Video
"Future 2021" – The Concept EQG
Agency: antoni garage GmbH & Co. KG / Berlin
Client: Mercedes-Benz Category: Production Design
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Production Design
Yours To Make
Agency: SMUGGLER + Johannes Leonardo / New York
Client: Instagram Category: Production Design
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client: Winamax Category: Production Design
The Walk
Agency: The Martin Agency / Richmond + Unilever / London
Client: Unilever / AXE Category: Production Design
License To Deliver
Agency: 180 Amsterdam + MPC / London + Trim / London + Smuggler / London
Client: DHL Category: Cinematography / Single
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp Category: Cinematography / Single
Just Send It
Agency: BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client: WhatsApp Inc. Category: Cinematography / Single
Drive 2 Extremes
Agency: Keko / Dubai + PHD MENA / Dubai + Stoked Films / Dubai + Porsche Middle East & Africa / Dubai
Client: Porsche Middle East & Africa Category: Cinematography / Single
Facebook x Skate Ghana
Agency: Love Song / Los Angeles + Droga5 / New York
Client: Facebook Category: Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client:
WhatsApp
Title:
One
Category:
Writing / Single
Annual ID:
OS22_MI078M
Award:
2022 Moving Image Craft Merit Award
Agency:
FCB New Zealand / Auckland + 3&7 / Los Angeles
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Writing / Single
Annual ID:
OS22_MI079M
Award:
2022 Moving Image Craft Merit Award
Agency:
Ogilvy UK / London + Swift / Portland
Client:
Dove
Title:
As Early As Five
Category:
Writing / Single
Annual ID:
OS22_MI080M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Writing / Single
Annual ID:
OS22_MI081M
Award:
2022 Moving Image Craft Merit Award
Agency:
Mighty Nice / Sydney + California Tobacco Control Program / California + Duncan Channon / San Francisco
Client:
Mighty Nice
Title:
CTCP
Category:
Animation / Series
Annual ID:
OS22_MI121M
Award:
2022 Moving Image Craft Merit Award
Agency:
Hungry Man / Los Angeles + Leo Burnett / Chicago
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Direction / Series
Annual ID:
OS22_MI076M
Award:
2022 Moving Image Craft Merit Award
Agency:
Park Pictures / New York + Creative X Meta
Client:
Facebook
Title:
We The Culture
Category:
Direction / Series
Annual ID:
OS22_MI077M
Award:
2022 Moving Image Craft Merit Award
Agency:
Digital Kitchen / Los Angeles
Client:
Showtime
Title:
Yellowjackets Main Title
Category:
Title Sequences
Annual ID:
OS22_MI126M
Award:
2022 Moving Image Craft Merit Award
Agency:
Elastic / Santa Monica
Client:
Hulu
Title:
Only Murderers in the Building Main Title
Category:
Title Sequences
Annual ID:
OS22_MI127M
Award:
2022 Moving Image Craft Merit Award
Agency:
Elastic / Santa Monica
Client:
Netflix
Title:
The Andy Warhol Diaries Main Title
Category:
Title Sequences
Annual ID:
OS22_MI128M
Award:
2022 Moving Image Craft Merit Award
Agency:
Plains of Yonder / Seattle
Client:
HBO
Title:
The White Lotus - Main Title Sequence
Category:
Title Sequences
Annual ID:
OS22_MI129M
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client:
WhatsApp Inc.
Title:
Just Send It
Category:
Editing / Single
Annual ID:
OS22_MI084M
Award:
2022 Moving Image Craft Merit Award
Agency:
Cut+Run / Santa Monica + Lockt
Client:
Oakley
Title:
Be Who You Are: Italo Ferreira
Category:
Editing / Single
Annual ID:
OS22_MI085M
Award:
2022 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Vera
Category:
Editing / Single
Annual ID:
OS22_MI086M
Award:
2022 Moving Image Craft Merit Award
Agency:
Final Cut / New York + Droga5 / New York
Client:
The New York Times
Title:
The Truth Takes a Journalist
Category:
Editing / Single
Annual ID:
OS22_MI087M
Award:
2022 Moving Image Craft Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Year in Search 2021
Category:
Editing / Single
Annual ID:
OS22_MI088M
Award:
2022 Moving Image Craft Merit Award
Agency:
Outsider Editorial / Toronto + Banfield / Ottawa + Alter Ego / Toronto + Scouts Honour / Toronto
Client:
Public Safety Canada
Title:
UnContained
Category:
Editing / Single
Annual ID:
OS22_MI089M
Award:
2022 Moving Image Craft Merit Award
Agency:
Outsider Editorial / Toronto + Cossette / Toronto + Scouts Honour / Toronto + The Vanity / Toronto
Client:
SickKids Foundation
Title:
SickKidsMoms Vs Hard Days
Category:
Editing / Single
Annual ID:
OS22_MI090M
Award:
2022 Moving Image Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Editing / Single
Annual ID:
OS22_MI091M
Award:
2022 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Tokyo + BWGTBLD GmbH / Berlin
Client:
Nike
Title:
Play New | New Girl
Category:
Editing / Single
Annual ID:
OS22_MI092M
Award:
2022 Moving Image Craft Merit Award
Agency:
Amazon / Seattle
Client:
GLAAD
Title:
Back to School: Changes
Category:
Casting
Annual ID:
OS22_MI132M
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Casting
Annual ID:
OS22_MI133M
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client:
WhatsApp Inc.
Title:
Just Send It
Category:
Casting
Annual ID:
OS22_MI134M
Award:
2022 Moving Image Craft Merit Award
Agency:
BYJU'S / Bengaluru + Dora Digs / Mumbai
Client:
BYJU'S
Title:
Master Ji - A Teachers' Day Tribute
Category:
Casting
Annual ID:
OS22_MI135M
Award:
2022 Moving Image Craft Merit Award
Agency:
Early Man Film Pvt Ltd / Mumbai + DDB Mudra Group / Mumbai
Client:
Battlegrounds Mobile India
Title:
Machine Gun Mouth
Category:
Casting
Annual ID:
OS22_MI136M
Award:
2022 Moving Image Craft Merit Award
Agency:
FCB New Zealand / Auckland + 3&7 / Los Angeles
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Casting
Annual ID:
OS22_MI137M
Award:
2022 Moving Image Craft Merit Award
Agency:
Loveboat / Los Angeles + MullenLowe / Los Angeles
Client:
Arizona Coyotes Anthem
Title:
We Hockey
Category:
Casting
Annual ID:
OS22_MI138M
Award:
2022 Moving Image Craft Merit Award
Agency:
McCann / Düsseldorf
Client:
ALDI
Title:
Holy night shift
Category:
Casting
Annual ID:
OS22_MI139M
Award:
2022 Moving Image Craft Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Casting
Annual ID:
OS22_MI140M
Award:
2022 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles
Client:
Eli Lilly & Company
Title:
A Medicine Company
Category:
Casting
Annual ID:
OS22_MI141M
Award:
2022 Moving Image Craft Merit Award
Agency:
72andSunny / Los Angeles + Alt.vfx + Cartel + RESET
Client:
Adobe / Premiere
Title:
Fantastic Voyage
Category:
Visual Effects / Single
Annual ID:
OS22_MI122M
Award:
2022 Moving Image Craft Merit Award
Agency:
Bipolar Studio / Los Angeles
Client:
Porsche
Title:
Electricity
Category:
Visual Effects / Single
Annual ID:
OS22_MI123M
Award:
2022 Moving Image Craft Merit Award
Agency:
Stink Films / Paris
Client:
LEGO
Title:
Rebuild The World - Holidays
Category:
Visual Effects / Single
Annual ID:
OS22_MI124M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client:
Winamax
Title:
The Lift
Category:
Visual Effects / Single
Annual ID:
OS22_MI125M
Award:
2022 Moving Image Craft Merit Award
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI142M
Award:
2022 Moving Image Craft Merit Award
Agency:
72andSunny / Los Angeles + Film 47 + Swaybox
Client:
National Football League
Title:
Bring Down the House
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI143M
Award:
2022 Moving Image Craft Merit Award
Agency:
Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan
Client:
Campari Group/Campari Red Diaries
Title:
Fellini Forward
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI144M
Award:
2022 Moving Image Craft Merit Award
Agency:
Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
YAKUSHIMA TREASURE
Title:
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Category:
Use of Technology
Annual ID:
OS22_MI131M
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO / Singapore + Pixel Post
Client:
Visa #WhereYouShopMatters
Title:
9x16 Stores
Category:
Use of Vertical Video
Annual ID:
OS22_MI130M
Award:
2022 Moving Image Craft Merit Award
Agency:
antoni garage GmbH & Co. KG / Berlin
Client:
Mercedes-Benz
Title:
"Future 2021" – The Concept EQG
Category:
Production Design
Annual ID:
OS22_MI108M
Award:
2022 Moving Image Craft Merit Award
Agency:
Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client:
Klarna
Title:
Get Smoooth Again
Category:
Production Design
Annual ID:
OS22_MI109M
Award:
2022 Moving Image Craft Merit Award
Agency:
SMUGGLER + Johannes Leonardo / New York
Client:
Instagram
Title:
Yours To Make
Category:
Production Design
Annual ID:
OS22_MI110M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client:
Winamax
Title:
The Lift
Category:
Production Design
Annual ID:
OS22_MI111M
Award:
2022 Moving Image Craft Merit Award
Agency:
The Martin Agency / Richmond + Unilever / London
Client:
Unilever / AXE
Title:
The Walk
Category:
Production Design
Annual ID:
OS22_MI112M
Award:
2022 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Intuit TurboTax
Title:
Matchmaker
Category:
Production Design
Annual ID:
OS22_MI113M
Award:
2022 Moving Image Craft Merit Award
Agency:
180 Amsterdam + MPC / London + Trim / London + Smuggler / London
Client:
DHL
Title:
License To Deliver
Category:
Cinematography / Single
Annual ID:
OS22_MI094M
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client:
WhatsApp
Title:
One
Category:
Cinematography / Single
Annual ID:
OS22_MI095M
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client:
WhatsApp Inc.
Title:
Just Send It
Category:
Cinematography / Single
Annual ID:
OS22_MI096M
Award:
2022 Moving Image Craft Merit Award
Agency:
Keko / Dubai + PHD MENA / Dubai + Stoked Films / Dubai + Porsche Middle East & Africa / Dubai
Client:
Porsche Middle East & Africa
Title:
Drive 2 Extremes
Category:
Cinematography / Single
Annual ID:
OS22_MI098M
Award:
2022 Moving Image Craft Merit Award
Agency:
Love Song / Los Angeles + Droga5 / New York
Client:
Facebook
Title:
Facebook x Skate Ghana
Category:
Cinematography / Single
Annual ID:
OS22_MI099M
