The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network Category: Cinematography / Single
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH Category: Animation / Single
Can't Negotiate the Melting Point of Ice
Agency: NOMINT / London
Client: WWF Arctic Programme Category: Animation / Single
Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client: Burberry Category: Direction / Single
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network Category: Direction / Single
It's a New World of Cocktails
Agency: Anomaly / New York + Shelter / Kiev + Iconoclast / Los Angeles
Client: Crown Royal Category: Production Design
Find Your Own Way
Agency: DENTSU INC. / Tokyo + Spoon Inc. / Tokyo + SUNNY SIDE UP Inc. / Tokyo
Client: Otsuka Pharmaceutical Co., Ltd. Category: Production Design
Building a More Inclusive Camera, Together
Agency: Doomsday Entertainment / Los Angeles + Snap Inc / Los Angeles + Brand New School / New York
Client: Snapchat Category: Innovation & Transformation / Innovation in Moving Image Craft
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network Category: Editing / Single
New Iconic Kisses
Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO
Client: Mercado Livre (Ebazar) Category: Casting
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Writing / Series
a word
Agency: Wieden+Kennedy / Portland + JOINT Editorial / Portland
Client: Wieden+Kennedy Category: Writing / Single
The Journey
Agency: Blacksmith / New York + FIG / New York + Epoch Films / New York
Client: Zillow Category: Visual Effects / Single
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH Category: Visual Effects / Single
Our Little World
Agency: Rethink + IKEA + Scouts Honour + a52 VFX
Client: IKEA Canada Category: Visual Effects / Single
Alexa's Body
Agency: Hungry Man / New York + Lucky Generals / London
Client: Amazon Alexa Category: Direction / Single
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Production Design
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Production Design
Da 5 Bloods: The Soul of America
Agency: Narrator, Inc. / Los Angeles
Client: Netflix Category: Trailers & Teasers
Drive 2 Extremes
Agency: Keko / Dubai + Porsche Middle East & Africa / Dubai + PHD MENA / Dubai + Stoked Films / Dubai
Client: Porsche Middle East & Africa Category: Innovation & Transformation / Innovation in Moving Image Craft
Can't Negotiate the Melting Point of Ice
Agency: NOMINT / London
Client: WWF Arctic Programme Category: Innovation & Transformation / Innovation in Moving Image Craft
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp Category: Editing / Single
Independent Journalism for an Independent Life - Jordan
Agency: Cut+Run / New York + Droga5 / New York + LFR Productions / New York
Client: The New York Times Category: Editing / Single
No Comply
Agency: Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York
Client: Facebook Category: Editing / Single
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum Category: Casting
Feel the Fire
Agency: Romance Films / Cape Town + Joe Public United / Johannesburg
Client: Chicken Licken Category: Casting
Detectives, Basement, Pavel
Agency: Apple + O Positive / Santa Monica
Client: Apple Category: Direction / Series
Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York
Client: Burger King Category: Writing / Single
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Use of Technology
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Use of Technology
Fellini Forward
Agency: Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan
Client: Campari Group/Campari Red Diaries Category: Use of Technology
The Selfish Giant Anthem
Agency: Love Song / Los Angeles + Droga5 / New York + Barking Owl / New York
Client: Lululemon Category: Cinematography / Single
New Iconic Kisses
Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO
Client: Mercado Livre (Ebazar) Category: Cinematography / Single
Future
Agency: Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo
Client: Nubank / Institutional Category: Cinematography / Single
A Future Begins
Agency: Nexus Studios / London + Observatory / Los Angeles + Chipotle Mexican Grill / Los Angeles + The Elements Music / London
Client: Chipotle Category: Animation / Single
Convergence Station
Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland
Client: Meow Wolf Category: Production Design
Don't Miss Out
Agency: Partizan / Los Angeles + dentsuMB / New York + Heard City / New York + Mackcut / New York
Client: FTX Category: Production Design
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Moving Image Craft
Award:
2022 Moving Image Craft Best of Discipline Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Best of Moving Image Craft
Annual ID:
OS22_MI001G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Cinematography / Single
Annual ID:
OS22_MI001G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Cinematography / Single
Annual ID:
OS22_MI008G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_MI019G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_MI020G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Animation / Single
Annual ID:
OS22_MI011G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
NOMINT / London
Client:
WWF Arctic Programme
Title:
Can't Negotiate the Melting Point of Ice
Category:
Animation / Single
Annual ID:
OS22_MI012G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client:
Burberry
Title:
Open Spaces
Category:
Direction / Single
Annual ID:
OS22_MI002G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Direction / Single
Annual ID:
OS22_MI003G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Direction / Single
Annual ID:
OS22_MI004G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Anomaly / New York + Shelter / Kiev + Iconoclast / Los Angeles
Client:
Crown Royal
Title:
It's a New World of Cocktails
Category:
Production Design
Annual ID:
OS22_MI009G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
DENTSU INC. / Tokyo + Spoon Inc. / Tokyo + SUNNY SIDE UP Inc. / Tokyo
Client:
Otsuka Pharmaceutical Co., Ltd.
Title:
Find Your Own Way
Category:
Production Design
Annual ID:
OS22_MI010G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Doomsday Entertainment / Los Angeles + Snap Inc / Los Angeles + Brand New School / New York
Client:
Snapchat
Title:
Building a More Inclusive Camera, Together
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI018G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Editing / Single
Annual ID:
OS22_MI007G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO
Client:
Mercado Livre (Ebazar)
Title:
New Iconic Kisses
Category:
Casting
Annual ID:
OS22_MI017G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Writing / Series
Annual ID:
OS22_MI006G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Wieden+Kennedy / Portland + JOINT Editorial / Portland
Client:
Wieden+Kennedy
Title:
a word
Category:
Writing / Single
Annual ID:
OS22_MI005G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Blacksmith / New York + FIG / New York + Epoch Films / New York
Client:
Zillow
Title:
The Journey
Category:
Visual Effects / Single
Annual ID:
OS22_MI013G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Visual Effects / Single
Annual ID:
OS22_MI014G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Rethink + IKEA + Scouts Honour + a52 VFX
Client:
IKEA Canada
Title:
Our Little World
Category:
Visual Effects / Single
Annual ID:
OS22_MI015G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
The Mill / New York
Client:
Verizon
Title:
The Reset
Category:
Visual Effects / Single
Annual ID:
OS22_MI016G
Award:
2022 Moving Image Craft Silver Pencil
Agency:
dentsuMB / New York + FTX
Client:
FTX
Title:
Don't Miss Out
Category:
Direction / Single
Annual ID:
OS22_MI021S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Hungry Man / New York + Lucky Generals / London
Client:
Amazon Alexa
Title:
Alexa's Body
Category:
Direction / Single
Annual ID:
OS22_MI022S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Production Design
Annual ID:
OS22_MI032S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Production Design
Annual ID:
OS22_MI033S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Narrator, Inc. / Los Angeles
Client:
Netflix
Title:
Da 5 Bloods: The Soul of America
Category:
Trailers & Teasers
Annual ID:
OS22_MI034S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Keko / Dubai + Porsche Middle East & Africa / Dubai + PHD MENA / Dubai + Stoked Films / Dubai
Client:
Porsche Middle East & Africa
Title:
Drive 2 Extremes
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI041S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
NOMINT / London
Client:
WWF Arctic Programme
Title:
Can't Negotiate the Melting Point of Ice
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI042S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client:
WhatsApp
Title:
One
Category:
Editing / Single
Annual ID:
OS22_MI028S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Cut+Run / New York + Droga5 / New York + LFR Productions / New York
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Jordan
Category:
Editing / Single
Annual ID:
OS22_MI029S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York
Client:
Facebook
Title:
No Comply
Category:
Editing / Single
Annual ID:
OS22_MI030S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Droga5 / New York + Facebook
Client:
Facebook
Title:
Skate Nation Ghana
Category:
Editing / Single
Annual ID:
OS22_MI031S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Casting
Annual ID:
OS22_MI038S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Casting
Annual ID:
OS22_MI039S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Romance Films / Cape Town + Joe Public United / Johannesburg
Client:
Chicken Licken
Title:
Feel the Fire
Category:
Casting
Annual ID:
OS22_MI040S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Apple + O Positive / Santa Monica
Client:
Apple
Title:
Detectives, Basement, Pavel
Category:
Direction / Series
Annual ID:
OS22_MI023S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Apple
Client:
Apple
Title:
Detectives, Basement, Pavel
Category:
Writing / Series
Annual ID:
OS22_MI027S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Apple
Client:
Apple
Title:
Detectives
Category:
Writing / Single
Annual ID:
OS22_MI024S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York
Client:
Burger King
Title:
Confusing Times
Category:
Writing / Single
Annual ID:
OS22_MI025S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
dentsuMB / New York + FTX
Client:
FTX
Title:
Don't Miss Out
Category:
Writing / Single
Annual ID:
OS22_MI026S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Use of Technology
Annual ID:
OS22_MI035S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Use of Technology
Annual ID:
OS22_MI036S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan
Client:
Campari Group/Campari Red Diaries
Title:
Fellini Forward
Category:
Use of Technology
Annual ID:
OS22_MI037S
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Love Song / Los Angeles + Droga5 / New York + Barking Owl / New York
Client:
Lululemon
Title:
The Selfish Giant Anthem
Category:
Cinematography / Single
Annual ID:
OS22_MI050B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO
Client:
Mercado Livre (Ebazar)
Title:
New Iconic Kisses
Category:
Cinematography / Single
Annual ID:
OS22_MI051B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo
Client:
Nubank / Institutional
Title:
Future
Category:
Cinematography / Single
Annual ID:
OS22_MI052B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Nexus Studios / London + Observatory / Los Angeles + Chipotle Mexican Grill / Los Angeles + The Elements Music / London
Client:
Chipotle
Title:
A Future Begins
Category:
Animation / Single
Annual ID:
OS22_MI055B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland
Client:
Meow Wolf
Title:
Convergence Station
Category:
Production Design
Annual ID:
OS22_MI053B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Partizan / Los Angeles + dentsuMB / New York + Heard City / New York + Mackcut / New York
Client:
FTX
Title:
Don't Miss Out
Category:
Production Design
Annual ID:
OS22_MI054B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI058B
