The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
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Discipline
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Discipline
Direct Marketing
- All
- Best of Show
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Category
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Category
Physical Items
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- Best of Direct Marketing
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- Out of Home
- Physical Items
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- Use of Smart Devices & Voice Assistants
Filter
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Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Physical Items
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Physical Items
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Physical Items
Para Pack
Agency: BBDO Canada / Toronto
Client: Canadian Paralympic Committee Category: Physical Items
#BlackedOutHistory
Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client: OBHS (Ontario Black History Society) Category: Physical Items
Sea Level Re-Boot
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Göteborg
Client: Tretorn Category: Physical Items
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Physical Items
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Physical Items
Tide x NFL: The First Talking Washing Machine
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Physical Items
CO2AT
Agency: Stream and Tough Guy / Lisboa + This is Pacifica / Matosinhos
Client: Azgard 9 Category: Physical Items
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo
Client: Centauro Category: Physical Items
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Physical Items