The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Craft / Use of Technology
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Craft / Use of Technology
The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Craft / Use of Technology
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Craft / Art Direction
A Future Begins Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA Client: Chipotle Category: Craft / Art Direction
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Craft / Use of Technology
9/12: The untold story of reconnecting New York Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York Client: Verizon Category: Craft / Use of Technology
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Craft / Use of Technology
Our Land Agency: Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México Client: AB INBEV Category: Craft / Art Direction
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Craft / Art Direction
Craft, Camera, Action! Agency: M&C Saatchi / Sydney + Song Zu / Sydney + Facebook / Sydney + Zebrar / Sydney Client: BIG W Category: Craft / Use of Technology
Hens Behind the Lens Agency: Preacher / Austin + Lightbox Productions, Inc. Client: Vital Farms Category: Craft / Use of Technology
Oreo Stuf Scan Agency: VMLY&R Commerce / New York Client: Mondelez / Oreo Category: Craft / Use of Technology
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Craft / Art Direction
Peter Schreyer's Roots and Wings Agency: INNOCEAN Worldwide Europe / Berlin + Hyundai Motor Europe / Frankfurt am Main + Hyundai Motor Group / Seoul + Trigger Happy / Berlin Client: Hyundai Motor Group Category: Craft / Art Direction
Get Smoooth Again Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London Client: Klarna Category: Craft / Art Direction
The Taste of Reunion Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City Client: AB INBEV Category: Craft / Art Direction
Protective Coloration Melted in Love Agency: Puff / Shanghai Client: Midea Category: Craft / Art Direction

2022 Branded Entertainment Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Craft / Use of Technology

OS22_BE008G

2022 Branded Entertainment Silver Pencil

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Craft / Use of Technology

OS22_BE021S

2022 Branded Entertainment Silver Pencil

Dentsu Creative / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Use of Technology

OS22_BE022S

2022 Branded Entertainment Silver Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Craft / Art Direction

OS22_BE019S

2022 Branded Entertainment Silver Pencil

Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA

Chipotle

A Future Begins

Craft / Art Direction

OS22_BE020S

2022 Branded Entertainment Bronze Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Craft / Use of Technology

OS22_BE038B

2022 Branded Entertainment Bronze Pencil

Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York

Verizon

9/12: The untold story of reconnecting New York

Craft / Use of Technology

OS22_BE039B

2022 Branded Entertainment Bronze Pencil

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Craft / Use of Technology

OS22_BE040B

2022 Branded Entertainment Bronze Pencil

Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México

AB INBEV

Our Land

Craft / Art Direction

OS22_BE036B

2022 Branded Entertainment Bronze Pencil

TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai

Apple

Chinese New Year - The Comeback

Craft / Art Direction

OS22_BE037B

2022 Branded Entertainment Merit Award

M&C Saatchi / Sydney + Song Zu / Sydney + Facebook / Sydney + Zebrar / Sydney

BIG W

Craft, Camera, Action!

Craft / Use of Technology

OS22_BE097M

2022 Branded Entertainment Merit Award

Preacher / Austin + Lightbox Productions, Inc.

Vital Farms

Hens Behind the Lens

Craft / Use of Technology

OS22_BE098M

2022 Branded Entertainment Merit Award

VMLY&R Commerce / New York

Mondelez / Oreo

Oreo Stuf Scan

Craft / Use of Technology

OS22_BE099M

2022 Branded Entertainment Merit Award

Africa / São Paulo

House of Lapland

Salla 2032

Craft / Art Direction

OS22_BE092M

2022 Branded Entertainment Merit Award

INNOCEAN Worldwide Europe / Berlin + Hyundai Motor Europe / Frankfurt am Main + Hyundai Motor Group / Seoul + Trigger Happy / Berlin

Hyundai Motor Group

Peter Schreyer's Roots and Wings

Craft / Art Direction

OS22_BE093M

2022 Branded Entertainment Merit Award

Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London

Klarna

Get Smoooth Again

Craft / Art Direction

OS22_BE094M

2022 Branded Entertainment Merit Award

Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City

AB INBEV

The Taste of Reunion

Craft / Art Direction

OS22_BE095M

2022 Branded Entertainment Merit Award

Puff / Shanghai

Midea

Protective Coloration Melted in Love

Craft / Art Direction

OS22_BE096M

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