The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Short Form Video / Single
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Short Form Video / Single
Teenage Dream Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Short Form Video / Single
No Comply Agency: Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York Client: Facebook Category: Short Form Video / Single
The Unspoken Curriculum Agency: Edelman / New York + Windy Films / Boston Client: The Boris Lawrence Henson Foundation Category: Short Form Video / Single
Get Smoooth Again Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London Client: Klarna Category: Short Form Video / Single
A Future Begins Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA Client: Chipotle Category: Short Form Video / Single
The Taste of Reunion Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City Client: AB INBEV Category: Short Form Video / Single
Hollywood In Your Pocket Agency: SMUGGLER + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Short Form Video / Single
Love, Lawyers, and The Government Agency: TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined Client: Family Category: Short Form Video / Single
Get Out And See The Worlds Agency: Wieden+Kennedy / Portland + Meow Wolf / Santa FE + Biscuit Filmworks / Los Angeles Client: Meow Wolf Category: Short Form Video / Single

2022 Branded Entertainment Silver Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Short Form Video / Single

OS22_BE012S

2022 Branded Entertainment Bronze Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Short Form Video / Single

OS22_BE024B

2022 Branded Entertainment Bronze Pencil

BBDO / New York + Dini von Mueffling Communications + Smuggler

Sandy Hook Promise

Teenage Dream

Short Form Video / Single

OS22_BE025B

2022 Branded Entertainment Merit Award

Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York

Facebook

No Comply

Short Form Video / Single

OS22_BE041M

2022 Branded Entertainment Merit Award

Edelman / New York + Windy Films / Boston

The Boris Lawrence Henson Foundation

The Unspoken Curriculum

Short Form Video / Single

OS22_BE042M

2022 Branded Entertainment Merit Award

Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London

Klarna

Get Smoooth Again

Short Form Video / Single

OS22_BE043M

2022 Branded Entertainment Merit Award

Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA

Chipotle

A Future Begins

Short Form Video / Single

OS22_BE044M

2022 Branded Entertainment Merit Award

Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City

AB INBEV

The Taste of Reunion

Short Form Video / Single

OS22_BE045M

2022 Branded Entertainment Merit Award

SMUGGLER + TBWA\Media Arts Lab / Los Angeles

Apple

Hollywood In Your Pocket

Short Form Video / Single

OS22_BE046M

2022 Branded Entertainment Merit Award

TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined

Family

Love, Lawyers, and The Government

Short Form Video / Single

OS22_BE047M

2022 Branded Entertainment Merit Award

Wieden+Kennedy / Portland + Meow Wolf / Santa FE + Biscuit Filmworks / Los Angeles

Meow Wolf

Get Out And See The Worlds

Short Form Video / Single

OS22_BE048M

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