The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Best of Branded Entertainment
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Innovation & Transformation / Innovation in Branded Entertainment
The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Experiential / Virtual Events
Bedtime Stories Agency: FCB / Chicago + FCB/SIX / Toronto + Lord + Thomas / Chicago Client: Walmart Category: Mobile Apps
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Craft / Use of Technology
Long Live the Prince Agency: Engine / London + EA / Guildford + Framestore / London + String and Tins / London Client: Kiyan Prince Foundation Category: Games / Gaming
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Long Form Video / Single
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Music Videos
We Will Become Better Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam Client: Russian LGBT Network Category: Music Videos
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Innovation & Transformation / Innovation in Branded Entertainment
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Craft / Art Direction
A Future Begins Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA Client: Chipotle Category: Craft / Art Direction
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Audio
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Short Form Video / Single
New Logo Design Agency: Amazon / Seattle Client: Amazon Category: User-Generated Content
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Craft / Use of Technology
The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Craft / Use of Technology
The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Experiential / In-Person Events
The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Games / Gaming
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
We Will Become Better Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam Client: Russian LGBT Network Category: Long Form Video / Single
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Full Length Video / Single or Series / Episodic
Our Land Agency: Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México Client: AB INBEV Category: Craft / Art Direction
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Craft / Art Direction
Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica Client: Activision Blizzard / Call of Duty Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Mystery Sniper Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Experiential / Virtual Events
9/12: The untold story of reconnecting New York Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York Client: Verizon Category: Experiential / Virtual Events
Lost Tapes Of The 27 Club Agency: Rethink + Over The Bridge Client: Over The Bridge Category: Audio
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Short Form Video / Single
Teenage Dream Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Short Form Video / Single
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Craft / Use of Technology
9/12: The untold story of reconnecting New York Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York Client: Verizon Category: Craft / Use of Technology
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Craft / Use of Technology
Chicago Not In Chicago Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Experiential / In-Person Events
Project Courage Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Co., Inc. Category: Experiential / In-Person Events
Black Business Beats Agency: GUT / São Paulo + HEFTY / São Paulo + Magma / São Paulo Client: Mercado Livre (Ebazar) Category: Brand Partnerships
Whopper Heist Agency: We Believers / New York + The Movement by Landia / Buenos Aires + The Pasto / Buenos Airers Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Music Videos
Lost Roads Agency: Commonwealth//McCann / Bogota Client: General Motors / Chevrolet Category: Full Length Video / Single or Series / Episodic
The Beauty of Blackness Agency: Digitas / New York + Sephora + Vox Creative / New York + Ventureland Client: Sephora Category: Full Length Video / Single or Series / Episodic
The Tent Mender Agency: Hand Made Productions + MadeCreativeGroup + P&G + The Story Lab Client: P&G/Tide Category: Full Length Video / Single or Series / Episodic
Generation Rewear Agency: Hungry Man / London + Havas / London Client: Vanish Category: Full Length Video / Single or Series / Episodic
Coded: The Hidden Love of J.C. Leyendecker Agency: Imagine Documentaries / Los Angeles + Delirio Films / Los Angeles + P&G Studios / Cincinnati + Tripod Media / Los Angeles Client: P&G Category: Full Length Video / Single or Series / Episodic
INVISIBLES Agency: Ogilvy / Paris + LUCIE CARE Client: LUCIE CARE Category: Full Length Video / Single or Series / Episodic
GFNW Entertainment Agency: SOUR Bangkok + FoolHouse Production / Bangkok + White Light Post Co., Ltd. / Bangkok + Jungka Bangkok Client: Netflix + BRAVO! Studios + GMM Studios International Category: Full Length Video / Single or Series / Episodic
Misunderstandings of Miscarriage Agency: This Film Studio @ M&C Saatchi / Sydney + M&C Saatchi / Sydney + This Film / Sydney + Neon Jane / Sydney Client: Virtus Health Category: Full Length Video / Single or Series / Episodic
R.I.P. Xavier | The Afterparty Agency: Apple + Apple TV+ / Los Angeles + MOCEAN + GLOW Client: Apple TV+ Category: Innovation & Transformation / Innovation in Branded Entertainment

2022 Branded Entertainment Best of Discipline Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Best of Branded Entertainment

OS22_BE001G

2022 Branded Entertainment Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Innovation & Transformation / Innovation in Branded Entertainment

OS22_BE009G

2022 Branded Entertainment Gold Pencil

Dentsu Creative / Bengaluru

VICE World News

The Unfiltered History Tour

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_BE007G

2022 Branded Entertainment Gold Pencil

BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht

Decathlon

The Breakaway

Experiential / Virtual Events

OS22_BE006G

2022 Branded Entertainment Gold Pencil

FCB / Chicago + FCB/SIX / Toronto + Lord + Thomas / Chicago

Walmart

Bedtime Stories

Mobile Apps

OS22_BE004G

2022 Branded Entertainment Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Innovation & Transformation / Innovation in Lockdown

OS22_BE010G

2022 Branded Entertainment Gold Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Innovation & Transformation / Innovation in Lockdown

OS22_BE011G

2022 Branded Entertainment Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Craft / Use of Technology

OS22_BE008G

2022 Branded Entertainment Gold Pencil

Engine / London + EA / Guildford + Framestore / London + String and Tins / London

Kiyan Prince Foundation

Long Live the Prince

Games / Gaming

OS22_BE005G

2022 Branded Entertainment Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Long Form Video / Single

OS22_BE002G

2022 Branded Entertainment Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Music Videos

OS22_BE001G

2022 Branded Entertainment Gold Pencil

Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam

Russian LGBT Network

We Will Become Better

Music Videos

OS22_BE003G

2022 Branded Entertainment Silver Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Innovation & Transformation / Innovation in Branded Entertainment

OS22_BE023S

2022 Branded Entertainment Silver Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Craft / Art Direction

OS22_BE019S

2022 Branded Entertainment Silver Pencil

Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA

Chipotle

A Future Begins

Craft / Art Direction

OS22_BE020S

2022 Branded Entertainment Silver Pencil

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Audio

OS22_BE014S

2022 Branded Entertainment Silver Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Short Form Video / Single

OS22_BE012S

2022 Branded Entertainment Silver Pencil

Amazon / Seattle

Amazon

New Logo Design

User-Generated Content

OS22_BE017S

2022 Branded Entertainment Silver Pencil

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Craft / Use of Technology

OS22_BE021S

2022 Branded Entertainment Silver Pencil

Dentsu Creative / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Use of Technology

OS22_BE022S

2022 Branded Entertainment Silver Pencil

Dentsu Creative / Bengaluru

VICE World News

The Unfiltered History Tour

Experiential / In-Person Events

OS22_BE016S

2022 Branded Entertainment Silver Pencil

BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht

Decathlon

The Breakaway

Games / Gaming

OS22_BE015S

2022 Branded Entertainment Silver Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Brand Partnerships

OS22_BE018S

2022 Branded Entertainment Silver Pencil

Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam

Russian LGBT Network

We Will Become Better

Long Form Video / Single

OS22_BE013S

2022 Branded Entertainment Bronze Pencil

TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai

Apple

Chinese New Year - The Comeback

Full Length Video / Single or Series / Episodic

OS22_BE026B

2022 Branded Entertainment Bronze Pencil

Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México

AB INBEV

Our Land

Craft / Art Direction

OS22_BE036B

2022 Branded Entertainment Bronze Pencil

TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai

Apple

Chinese New Year - The Comeback

Craft / Art Direction

OS22_BE037B

2022 Branded Entertainment Bronze Pencil

GUT / Miami + Activision Blizzard / Santa Monica

Activision Blizzard / Call of Duty

Vanguards of Photography

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_BE033B

2022 Branded Entertainment Bronze Pencil

INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton

Activision Blizzard / Call of Duty

Mystery Sniper

Experiential / Virtual Events

OS22_BE031B

2022 Branded Entertainment Bronze Pencil

Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York

Verizon

9/12: The untold story of reconnecting New York

Experiential / Virtual Events

OS22_BE032B

2022 Branded Entertainment Bronze Pencil

Rethink + Over The Bridge

Over The Bridge

Lost Tapes Of The 27 Club

Audio

OS22_BE028B

2022 Branded Entertainment Bronze Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Short Form Video / Single

OS22_BE024B

2022 Branded Entertainment Bronze Pencil

BBDO / New York + Dini von Mueffling Communications + Smuggler

Sandy Hook Promise

Teenage Dream

Short Form Video / Single

OS22_BE025B

2022 Branded Entertainment Bronze Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Craft / Use of Technology

OS22_BE038B

2022 Branded Entertainment Bronze Pencil

Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York

Verizon

9/12: The untold story of reconnecting New York

Craft / Use of Technology

OS22_BE039B

2022 Branded Entertainment Bronze Pencil

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Craft / Use of Technology

OS22_BE040B

2022 Branded Entertainment Bronze Pencil

Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

City of Chicago

Chicago Not In Chicago

Experiential / In-Person Events

OS22_BE029B

2022 Branded Entertainment Bronze Pencil

RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica

American Honda Motor Co., Inc.

Project Courage

Experiential / In-Person Events

OS22_BE030B

2022 Branded Entertainment Bronze Pencil

GUT / São Paulo + HEFTY / São Paulo + Magma / São Paulo

Mercado Livre (Ebazar)

Black Business Beats

Brand Partnerships

OS22_BE034B

2022 Branded Entertainment Bronze Pencil

We Believers / New York + The Movement by Landia / Buenos Aires + The Pasto / Buenos Airers

Burger King Argentina + Netflix Argentina

Whopper Heist

Brand Partnerships

OS22_BE035B

2022 Branded Entertainment Bronze Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Music Videos

OS22_BE027B

2022 Branded Entertainment Merit Award

Commonwealth//McCann / Bogota

General Motors / Chevrolet

Lost Roads

Full Length Video / Single or Series / Episodic

OS22_BE056M

2022 Branded Entertainment Merit Award

Digitas / New York + Sephora + Vox Creative / New York + Ventureland

Sephora

The Beauty of Blackness

Full Length Video / Single or Series / Episodic

OS22_BE057M

2022 Branded Entertainment Merit Award

Hand Made Productions + MadeCreativeGroup + P&G + The Story Lab

P&G/Tide

The Tent Mender

Full Length Video / Single or Series / Episodic

OS22_BE058M

2022 Branded Entertainment Merit Award

Hungry Man / London + Havas / London

Vanish

Generation Rewear

Full Length Video / Single or Series / Episodic

OS22_BE059M

2022 Branded Entertainment Merit Award

Imagine Documentaries / Los Angeles + Delirio Films / Los Angeles + P&G Studios / Cincinnati + Tripod Media / Los Angeles

P&G

Coded: The Hidden Love of J.C. Leyendecker

Full Length Video / Single or Series / Episodic

OS22_BE060M

2022 Branded Entertainment Merit Award

Ogilvy / Paris + LUCIE CARE

LUCIE CARE

INVISIBLES

Full Length Video / Single or Series / Episodic

OS22_BE061M

2022 Branded Entertainment Merit Award

SOUR Bangkok + FoolHouse Production / Bangkok + White Light Post Co., Ltd. / Bangkok + Jungka Bangkok

Netflix + BRAVO! Studios + GMM Studios International

GFNW Entertainment

Full Length Video / Single or Series / Episodic

OS22_BE062M

2022 Branded Entertainment Merit Award

This Film Studio @ M&C Saatchi / Sydney + M&C Saatchi / Sydney + This Film / Sydney + Neon Jane / Sydney

Virtus Health

Misunderstandings of Miscarriage

Full Length Video / Single or Series / Episodic

OS22_BE063M

2022 Branded Entertainment Merit Award

Apple + Apple TV+ / Los Angeles + MOCEAN + GLOW

Apple TV+

R.I.P. Xavier | The Afterparty

Innovation & Transformation / Innovation in Branded Entertainment

OS22_BE100M

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