The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
Creative Effectiveness
- All
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Category
-
Category
Single Country or Region
- Select Category
- Best of Creative Effectiveness
- Creative Effectiveness
- Multi-Country or Global
- Single Country or Region
Sub-Category
-
Sub-Category
Select Sub-Category
- Select Sub-Category
- Non-Profit / Charity
- CSR
- Consumer / Brand
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Undercover Avatar
Agency: Havas Play + Association Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Single Country or Region / Non-Profit / Charity
Green Instructions
Agency: Ogilvy Poland / Warsaw
Client: LEGO Category: Single Country or Region / Consumer / Brand
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client: Mercado Livre (Ebazar) Category: Single Country or Region / CSR
Helpline on The Cover
Agency: Havas / Tel Aviv
Client: Laisha Category: Single Country or Region / CSR
Digital Birth Registration
Agency: Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Single Country or Region / CSR
The Homeless Bank Account
Agency: Wunderman Thompson / London
Client: HSBC UK Category: Single Country or Region / CSR
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Single Country or Region / Non-Profit / Charity
Dictators
Agency: Mischief @ No Fixed Address + Represent Us + Dini Von Mueffling Consulting + Futuring Machine
Client: Represent Us Category: Single Country or Region / Non-Profit / Charity
Rape Crisis
Agency: Ogilvy South Africa / Cape Town
Client: Rape Crisis Category: Single Country or Region / Non-Profit / Charity
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Single Country or Region / Consumer / Brand
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Single Country or Region / Consumer / Brand
Send Noods
Agency: Mischief @ No Fixed Address + Kraft + Alison Brod Marketing + Communications / New York + PlayTime Media
Client: Kraft Macaroni & Cheese Category: Single Country or Region / Consumer / Brand
Rediscover Germany
Agency: Ogilvy Germany
Client: German Rail Category: Single Country or Region / Consumer / Brand
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Single Country or Region / Consumer / Brand
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Single Country or Region / Consumer / Brand